Sian Cunningham Email & Phone Number

Beloit, Wisconsin, United States

- Analyze and interpret consumer and market research from both secondary (Nielsen, NPD Crest, Euromonitor, Datassential, Mintel, etc.) and primary sources to provide a well-rounded view of market and consumer dynamics for clear, persuasive, and compelling insights stories and actionable recommendations.- Lead primary consumer research studies for both internal businesses and customers - including A&U, concept testing, and idea testing - from proposal to data analysis and interpretation. This has included research on dry beverages, which was used to write the “Accelerating Beverage Adoption: Delivering a Premium Dry Beverage Solution” whitepaper, resulting in customer engagements and positioning Kerry as a thought leader in dry beverages. - Responsible for leading the 2021 Kerry Global Taste Chart program, Kerry’s annual analysis of mainstay and trending flavors, ensuring alignment and consistency of methodology and content across regions. This is done through collaboration with Taste, Insights, Design, and Digital Teams. Additionally, responsible for global alignment and creation of Kerry's 2021 Taste Trends selections. - Train customer facing marketers and technology marketers on key market and consumer research tools, as well as Kerry proprietary insights programs to ensure greater understanding and application of the tools.

Janesville/Beloit, Wisconsin Area

- Supported, educated, and implemented company-wide strategic growth priorities and strategic proprietary programs - including the 2019 Kerry Global Taste Charts, 2020 Kerry Global Taste Charts, Kerry Taste Trends, and Kerry Consumer Personas. Utilized these tools to effectively bring in ‘the voice of the consumer’ when engaging with global and local customers across food and beverage categories and channels.- Supported primary consumer research studies including proposal, questionnaire creation, and data analysis and interpretation.- Provided internal teams and customers with consumer, market, and industry summaries and analyses in ongoing COVID-19 updates – utilizing reports, articles, industry updates, consumer chatter, and market analytics to understand the changing landscape. - Sized multiple food and beverage categories as well as technologies in the Tea & Coffee categories through aligning and analyzing multiple secondary data sources to create a single, wholistic view of the size of the market.

Janesville/Beloit, Wisconsin Area

- Supported the creation and implementation of key Kerry proprietary programs and research, including Clean Label, Kerry Taste Charts, Kerry Compass, and Kerry Consumer Personas. - Co-led the 2018 Kerry Global Taste Charts program.- Supported customers and Kerry businesses across multiple categories with market and consumer research analyses and summaries from both secondary research tools and primary research studies.

Janesville/Beloit, Wisconsin Area

- Leveraged high impact market and consumer analytics to drive the business’ strategic plan.- Managed key sales, strategy, and insights materials to drive consumer-centric, customer-tailored engagements.

Janesville/Beloit, Wisconsin Area

- Continued previous internship work of storytelling through food and beverage market analysis and consumer research. - Generated various customer presentations highlighting market trends, drivers, and opportunities through white space analyses.- Published food and beverage trends reports in the company's weekly onsite newsletter. - Utilized data sources such as Nielsen Data, Mintel, Mintel GNPD, Trend Hunter, Datassential, etc.

Janesville/Beloit, Wisconsin Area

- Researched and analyzed market trends to create stories, as well as filtered Nielsen Data reports to improve information accessibility for data-driven trend reports and presentations.- Updated the Competitive Analysis Report to analyze competitor strengths and innovations in the market. - This internship connected with Beloit College's Duffy Community Partnerships Seminar, a hands-on academic course allowing students to reflect on their understanding of institutions and communities through using basic sociological tools to confront the underlying question: "What makes a good society?"

- A program promoting cultural immersion and encouraging student dialogue across cultures.- In July of 2014, organized the volunteer efforts and homestay of a Chinese high school student with the organization's contact school and families in Bankal, Cebu, Philippines.

Beloit, Wisconsin

- Maintained knowledge of all products and sales in store and provided recommendations and assistance to customers (on the phone and on the sales floor) in a positive, personable, and professional manner. - Operated a cash register to process cash, check, credit card, and college assistance program transactions, in accordance with proper cash handling and loss prevention procedures. - Cross-trained in general merchandise, textbook, apparel, receiving, and shipping departments.- Promoted a friendly, welcoming environment for each of our customers not only through interactions, but also through maintaining a clean store environment.

Beloit College

- Organized dialogue and interaction between professorial candidates and students through luncheons and job talks.-Relayed students’ perceptions of candidates to search committee and assisted in the hiring process.

Janesville/Beloit, Wisconsin Area

- Connected with and menored a 3rd grade visiting Chinese student. - Integrated my student's interests into lesson plans to improve critical English skills.

Janesville/Beloit, Wisconsin Area

- Professionally created a Business Development Survey and Business Development Report that was used as the foundation for further studies.- Created and submitted promotional videos on social media sites for the associated businesses to better market their services.

Kaifeng, Henan, China

- Discussed and analyzed cultural differences, attitudes, and lifestyles between China and the United States.

Bachelor'S Degree, Chinese Language And Culture, International Political Economy, 3.785

Activities and Societies: Secretary of the Beloit Economics Club, Women's Soccer Team, Intramural Soccer, Indoor and Outdoor Track &.

Study Abroad Semester

Activities and Societies: Hosted the Farewell Reception for Incoming Exchange Students (Spring 2015) & Non-Local Final Year Scholarship.

Study Abroad Semester, Mandarin Chinese

Activities and Societies: Used Mandarin Chinese language skills to host the first annual Henan University International Culture and Arts.