Sian Callaghan Email & Phone Number

Edinburgh, United Kingdom

Edinburgh

8 Million Stories is an award-winning content monetisation agency that connects content with technical expertise and actionable insight to deliver a clear ROI for clients. As an account manager, I work across 12 different brands in a challenging, varied and hands-on role that encompasses SEO, content marketing, project management and digital strategy. - Devising and implementing comprehensive multi-channel content strategies based on search insight and in-depth audience analysis,- Carrying out technical SEO reviews that pinpoint and resolve indexability issues and advise on technical enhancements,- Planning for and managing site redesigns and migrations,- Identifying emerging search trends and key periods of seasonal search interest to help inform clients’ content and wider business decisions, such as product development,- Developing effective international SEO strategies that ensure clients are visible in all of their key markets,- Educating clients and colleagues on changes in the search landscape, including algorithm updates, - Advising on tactics to enhance user experience, particularly on mobile,- Leading client meetings and presenting new account strategies and performance reports, both over the phone and in face-to-face meetings,- Holding client strategy workshops and training sessions,- Consistently and proactively monitoring clients’ performance to ensure that opportunities are addressed and challenges resolved promptly,- Working with the design and development teams on creative digital solutions to content marketing briefs,- Working in synergy with the paid search team to maximise both visibility and ROI for clients,- Creating and presenting weekly, monthly and quarterly performance reviews,- Building strong, long-term client relationships that encourage a collaborative approach,- Supporting business development by writing whitepapers, contributing to the company blog and helping with pitches and proposals.

Edinburgh, United Kingdom

As part of one of the UK's leading organic marketing agencies, I worked on demanding and rewarding large-scale SEO campaigns for some of the world's most well-known brands, including Tesco, TUI Group and the London School of Business and Finance.- Researching, planning and delivering effective, KPI-driven link-building campaigns in line with client objectives,- Using a range of SEO tools to identify influential websites for appropriate link opportunities,- Growing a network of useful contacts by building relationships with bloggers, journalists and other key online influencers- Brainstorming a variety of relevant, engaging content ideas to pitch to webmasters,- Writing detailed content briefs for freelance copywriters to ensure ideas are executed correctly and suit the style and tone of the target website,- Measuring the progress of campaigns to document important insights and refine best practices accordingly,- Providing ad-hoc assistance to account managers on a wide range of client tasks, including keyword research, content audits, competitor analysis and technical SEO audits.

Edinburgh, United Kingdom

This fast-paced, varied role involves delivering online marketing campaigns to SME clients in a wide range of industries throughout the UK. I provide a hands-on consultancy service through monthly training sessions that are centred around different digital marketing topics. In many cases, I also work on behalf of my clients, managing their campaigns independently and providing them with detailed reports and actionable suggestions for improvement.- Advised on and implemented a wide range of online marketing and SEO techniques, including keyword research, on-page optimisation, social media promotion, link-building, email marketing, competitor research and, above all, developing compelling, results-driven content,- Looked in detail at web analytics to help clients understand, measure and analyse the progress of our strategies,- Managed up to 20 Facebook business pages as part of an ancillary service, updating them with both curated and original content to grow clients'​ fan bases and increase the visibility of their services,- Devised an editorial calendar and produced posts for the company's blog, - Kept up to date with the latest industry trends to ensure that clients were informed of any new opportunities in the dynamic digital landscape,- Prioritised my workload and organised my calendar so that I could efficiently handle more than 100 accounts every month and meet my required targets,- Upsold and cross-sold complementary web services,-Liaised with other departments and channel partners to rapidly resolve clients’ issues.

Livingston

Chess Storage and Interiors is a market-leading workplace supplier with a range of over 10,000 products for industrial and commercial businesses. During my four month placement at CSI’s Livingston office, I worked within the small Web Development team devising and implementing marketing strategies for the company’s portfolio of e-commerce websites.- Prepared engaging, targeted and keyword-rich digital content, including landing pages, product descriptions, case studies, blog posts and e-newsletters,- Adopted on-page SEO best practices across all websites,- Carried out web administration to ensure that all content was relevant and up-to-date,- Managed the company’s social media accounts,- Created and maintained accurate sales and marketing databases,- Developed a new Employee Handbook,- Offered general administrative support, including responding to customer queries both over the telephone and via email, welcoming visitors and handling incoming and outgoing mail.

Master Of Arts With Honours, Philosophy, 2.I

My degree in Philosophy has helped me to develop a sharp, analytical mind. I can create cohesive, creative arguments and form new ideas.

Education record

A-Levels: English Literature (A), French (A), Latin (A) & Philosophy and Ethics (A).

Education record

GCSEs: Business Studies (A*), Dual Award Science (A*A*), English Language (A*), English Literature (A*), French (A*), History (A*), Latin.