Sian James-Royle Email & Phone Number

London, Gb

London, Gb

As co-founder of New Roads, I am creating an AI powered, hyper-personalised road trip planner, designed for those who enjoy driving and want to discover new roads. Whether you’re looking to plan a Sunday drive or a 5 day road trip, New Roads is here to create individual, unique and memorable journeys based on your criteria. Unlike other road trip planners, we focus on the joy of driving, selecting the best roads to explore along with offering tailored recommendations for accommodations, dining spots, and must-see attractions along the way.Built by motorheads, for motorheads, New Roads is redefining what it means to take a road trip. Sign up for our waiting list today to be among the first to experience our beta version of the platform and help us build it as we go.

London Area, United Kingdom

Working with zed's management team, Matthew Jenns, Susie Carini and Lee Penton, to help redefine the business’s position in the market and accelerate agency growth.If your looking to craft content that connects with your audience then please reach out and I’ll connect you with Matthew and the team.

London Area, United Kingdom

gradvisor is on a mission to help graduates from underrepresented backgrounds build a trusted network that leads to informed career choices. #EmpoweringCareerDecisionsA social impact initiative, the app aims to connect graduate job seekers with real-world career and sector insights from around the UK. gradvisor is passionate about helping young adults find inspirational career opportunities and navigating the journey from university to the professional world. The gradvisor app is in Beta testing phase, DM me if you want to get involved.

London Area, United Kingdom

As a mentor to young designers, I have had the privilege of guiding aspiring designers through the early stages of their careers, offering valuable insights and support to help them succeed in the industry. Through personalised mentorship, I have helped individuals navigate the challenges of their first design jobs, fostering motivation and professional growth.

London, United Kingdom

The Yard Creative is a design agency with an unparalleled passion for design and commitment to client success. With core design services including research, strategy and design (branding, digital environments and physical spaces) the agency works with a wide variety of clients across different industries to create immersive and innovative brand experiences that engage customers and elevate brand presence.In 2019, TYC became part of a global group and can proudly say that the majority of profits go directly towards fighting global pollution and climate change.During this role I was responsible for creating and enacting the strategic roadmap to build, and sell, the business whilst also managing all aspects of day-to-day operations, including; HR, legal, finance, IT, marketing and press, process and procedure, H&S, ED&I and facilities management. Key achievements in this role are many, however winning 18 design and innovation awards during the first 16 years of operation is remarkable, as is being recognised on Clutch (independent review platform) as Top Branding Company (amongst other accolades) in the UK from 2019 to 2023.Clients include:NIKEConverseNEXTOffice ShoesFortnum & MasonJD SportsModels OwnCOTYMax FactorL’OrealBattersea Power StationTransport for LondonEurostarBPSantanderJohn Lewis & PartnersUnibal-Rodamco-WestfieldEndurance LandHammersonLendleaseLandsecQuintainRegal London

London, United Kingdom

We Are Experience is a leading global service design practice that delivers transformation by putting the customer at the heart of the business.During this role I was responsible for leading, supporting, and motivating the Experience Design team made up of UX Architects and UX Creatives. As well as supporting management, new business activities and client services teams.Using strategic, creative and technical skills to place user centered design principles at the heart of everything, helping clients deliver on their brand promise across mobile, desktop, tablet, apps, TV and kiosks.Clients include:Barclays CineworldTransport for LondonSavills

Soho, London

Harvest Digital is an award-winning, independent digital performance agency.During this role I was responsible for developing the UXD team and proposition within the company, my daily role also required me to win new business, provide leadership and creative direction across multiple digital marketing projects whilst also managing client relationships.Clients include:SageRoyal Shakespeare CompanyStannah Stairlifts3MNatWestA key achievement was helping Harvest Digital become only the 9th digital agency in the UK to be awarded the sort after Conversion Partner status by Google in 2009.

Soho, London

During this role I was responsible for setting up the UE framework at the company whilst working on new business and helping to build a pipeline of user centered project work.Clients include:AGAAuto TraderPlan UKUp My StreetThe Brooke

London Bridge

During my time at Conchango the UE team expanded 8 fold. This provided a great platform for the honing of my team management and mentoring skills whilst working with some high-profile clients in the information technology arena.Clients include:Tesco GroceryConservative PartyVirgin AtlanticHMV DigitalChevron Upstream EuropeDaily MailA key achievement was helping Conchango win the Forrester No.1 Top European Web Design Agency in 2006.

Victoria, London

Working within the large Information Systems Integration practice, I gained invaluable experience and training operating as a management consultant on large-scale (> £1M) IT integration projects.Clients include:Willis InsuranceSevern Trent WaterThames WaterSecuricorDTI

Victoria, London

Sian's undergraduate internship at PA Consulting was focused on the project management and production of digital projects for the New Media Group.

Ba Hons, Industrial Design, First Class Ba (Hons)

Sian won the 'Innovation Award' from the Runnymede Trust for her final year project in 2002.

Education record

Merit at S Level in Geology. 1998 Three A Levels, A, B grades. 1998 Eleven GCSEs, A*, A, B grades. 1996