Sian spent the first 18 years of her media career at Viacom International Media Networks. Her first 11 years with MTV Asia were in Production, where she undertook a wide range of local and regional roles. MTV Live, MTV Sessions, MTV Asia Awards and MTV World Stage were some of the acclaimed regional projects that she has worked on.She then moved into a business role in the network, overseeing Viacom's broadcast licensee partnerships in Asia from 2007 to 2012 - a position which broadened her experience beyond youth entertainment to also encompass kids content, and where she worked closely with local broadcast partners in the region to manage the licensed MTV and Nickelodeon 24hr channels and branded blocks.In 2011, Sian assumed the role of VP, Youth & Entertainment Brands for MTV and Comedy Central Asia, overseeing the scopes of Production, Programming, Production Management, Creative, Talent & Music and Consumer Marketing.In 2014, Sian decided to take the leap of faith to leave the corporate life in a large media network to be part of a small but passionate content team at Refinery Media where she is now the Executive Director.