Sian Loehrer Email & Phone Number

Johannesburg Area, South Africa

United Kingdom

Johannesburg Area, South Africa

Johannesburg Area, South Africa

Tupperware Brands South Africa is a direct selling company of the iconic Tupperware brand. Develop and deliver the marketing strategic plan to support the company’s business goals. Sales significantly exceeded targets in 2016.Lead the delivery of a rolling promotional and incentive plan to achieve planned retail sales and profitability.Ensure the accurate forecasting of promotional and standard products by reviewing and re-engineering processes.Manage excess inventory, and… Show more Tupperware Brands South Africa is a direct selling company of the iconic Tupperware brand. Develop and deliver the marketing strategic plan to support the company’s business goals. Sales significantly exceeded targets in 2016.Lead the delivery of a rolling promotional and incentive plan to achieve planned retail sales and profitability.Ensure the accurate forecasting of promotional and standard products by reviewing and re-engineering processes.Manage excess inventory, and develop initiatives to reduce both this and bulk.Drive innovation with local and global stakeholders. Currents projects include the localisation of products relevant to the local market and an innovation challenge.Develop and build relationships with the sales force through collaboration and network enhancement.Manage and motivate team of 12 to develop a strong internal culture supporting the business. This has included the introduction of EQ training, brand values alignment and coaching. Show less

Johannesburg Area, South Africa

Report into General ManagerDeveloped and delivered the marketing plan of the business strategy to deliver growth and profitability. Created and delivered all marketing strategies, communication, new product launches and pricing policies of the brand portfolio. Analysed the market for 'white spaces'​ opportunities and built the appropriate innovation pipeline for the market/s to capitalize on these. Was the custodian of, and where necessary, developed new marketing processes… Show more Report into General ManagerDeveloped and delivered the marketing plan of the business strategy to deliver growth and profitability. Created and delivered all marketing strategies, communication, new product launches and pricing policies of the brand portfolio. Analysed the market for 'white spaces'​ opportunities and built the appropriate innovation pipeline for the market/s to capitalize on these. Was the custodian of, and where necessary, developed new marketing processes within the South African marketing department . Transferred marketing learnings and processes from South Africa into Southern Cone countries. A shared responsibility for volume forecasts with Key Account Managers . Built strategic relationships with ATL and BTL partners. Built a high performance culture, whilst whilst embedding the company values into the marketing culture. Actively drove career training and development of the entire marketing team . Provided mentoring to young professionals in other functions of the business. Show less

Johannesburg Area, South Africa

Report into the Category Executive. Delivered the volume, profitability and brand health of a > R1 billion business .Accountable and responsible for the income statement profitability for the Category. Crafted Category Vision and Growth Strategy which aligned to Divisional strategy. Developed Category and Portfolio Strategy. Driving on-going Category Portfolio management. Crafted the Marketing Strategy and oversaw the development of Operational Brands Plans which linked to Channel… Show more Report into the Category Executive. Delivered the volume, profitability and brand health of a > R1 billion business .Accountable and responsible for the income statement profitability for the Category. Crafted Category Vision and Growth Strategy which aligned to Divisional strategy. Developed Category and Portfolio Strategy. Driving on-going Category Portfolio management. Crafted the Marketing Strategy and oversaw the development of Operational Brands Plans which linked to Channel and Customer Plans. Segmentation strategy crafted and approved. Continuous reviewing and refining the Value Propositions across the portfolio of brands. Identifying acquisition opportunities into broader Macro-Snacks category. Worked with the Supply Chain team on Capital Expenditure Projects . Driving the creation, selection, prioritization and commercialisation of innovation, based on meaningful consumer insights. Developing and mentoring younger marketing team members across the business. Taking the lead collaborative role with key stakeholders across the business. Show less

Johannesburg Area, South Africa

Reported into the Category Executive. Delivered the volume, profitability and brand health of a > R400 million business. Accountable and responsible for the income statement profitability for the Category. Crafted Category Vision and Growth Strategy which aligned to Divisional strategy. Developed Category and Portfolio Strategy. Driving on-going Category Portfolio management. Crafted the Marketing Strategy and oversaw the development of Operational Brands Plans which linked to… Show more Reported into the Category Executive. Delivered the volume, profitability and brand health of a > R400 million business. Accountable and responsible for the income statement profitability for the Category. Crafted Category Vision and Growth Strategy which aligned to Divisional strategy. Developed Category and Portfolio Strategy. Driving on-going Category Portfolio management. Crafted the Marketing Strategy and oversaw the development of Operational Brands Plans which linked to Channel and Customer Plans. Driving the creation, selection, prioritization and commercialisation of innovation, based on meaningful consumer insights. Show less

Johannesburg Area, South Africa

Reported into the Marketing Manager.Delivered volume, profitability and brand health measures of a > R350 mill business. Implemented strategy through the writing of and activating of brand plan. Responsible for building of a knowledge platform to better understand consumer behaviour ( Need states and Typologies). Created and developed the Pyotts Brand packaging architecture, with subsequent implementation of packaging graphic redesign across 42 skus. Responsible for Innovation idea… Show more Reported into the Marketing Manager.Delivered volume, profitability and brand health measures of a > R350 mill business. Implemented strategy through the writing of and activating of brand plan. Responsible for building of a knowledge platform to better understand consumer behaviour ( Need states and Typologies). Created and developed the Pyotts Brand packaging architecture, with subsequent implementation of packaging graphic redesign across 42 skus. Responsible for Innovation idea generation and the management of a cross functional team to commercialize and launch innovation. Provided the thought leadership and wrote all briefs to internal stakeholders and external agencies. Responsible for the implementation of all launches. Accountable and responsible for the management and control of Marketing Budget. Show less

Johannesburg Area, South Africa

Reported into the General Manager. Implementing strategy through the writing of and activating of brand plans. Utilized marketing trackers and other sources of consumer data to build insights for current brand management and future innovation. Taking ownership of day to day brand management issues ( forecasting, Brand budget management, action plans from Nielsen analysis). Provided the thought leadership and wrote all briefs to internal stakeholders and external agencies. Responsible… Show more Reported into the General Manager. Implementing strategy through the writing of and activating of brand plans. Utilized marketing trackers and other sources of consumer data to build insights for current brand management and future innovation. Taking ownership of day to day brand management issues ( forecasting, Brand budget management, action plans from Nielsen analysis). Provided the thought leadership and wrote all briefs to internal stakeholders and external agencies. Responsible for the implementation of all launches. Accountable and responsible for the management and control of Marketing Budget. Show less

Johannesburg Area, South Africa

Innovation ManagerReported into the Innovation Executive. Responsible for scoping, reviewing and evaluation markets and categories not currently competing in. Responsible for the writing of and activating of brand plans to enter into the new markets and categories. Took the lead role in developing NPD briefs and taking full ownership of the NPD process ( working with internal teams, external teams from 3rd party manufacturers, working within South Africa and outside of South… Show more Innovation ManagerReported into the Innovation Executive. Responsible for scoping, reviewing and evaluation markets and categories not currently competing in. Responsible for the writing of and activating of brand plans to enter into the new markets and categories. Took the lead role in developing NPD briefs and taking full ownership of the NPD process ( working with internal teams, external teams from 3rd party manufacturers, working within South Africa and outside of South Africa).Taking ownership of day to day brand management issues ( forecasting, Brand budget management, action plans from Nielsen analysis). Show less

Johannesburg Area, South Africa

Channel Marketing ManagerReported into the Category Executive. Crafted and activating of Channel strategy and plans . Detailed analysis of markets and channels to provide insights and direction for category and brand. Taking ownership of, and the creation and implementation of shopper promotions. Assumed the lead role in the development of Point Of Sale material by channel. Drove Category Management initiatives with customers ( planograms). Developed launch strategies from a… Show more Channel Marketing ManagerReported into the Category Executive. Crafted and activating of Channel strategy and plans . Detailed analysis of markets and channels to provide insights and direction for category and brand. Taking ownership of, and the creation and implementation of shopper promotions. Assumed the lead role in the development of Point Of Sale material by channel. Drove Category Management initiatives with customers ( planograms). Developed launch strategies from a Shopper/ Channel perspective. Show less

Johannesbug

Delivered volume, profitability and brand health measures . Implemented strategy through the writing of and activating of brand plan. Responsible for Innovation idea generation and the management of a cross functional team to commercialize and launch innovation. Provided the thought leadership and wrote all briefs to internal stakeholders and external agencies. Responsible for the implementation of all launches. Accountable and responsible for the management and control of Marketing… Show more Delivered volume, profitability and brand health measures . Implemented strategy through the writing of and activating of brand plan. Responsible for Innovation idea generation and the management of a cross functional team to commercialize and launch innovation. Provided the thought leadership and wrote all briefs to internal stakeholders and external agencies. Responsible for the implementation of all launches. Accountable and responsible for the management and control of Marketing Budget. Show less

Johannesburg Area, South Africa

Reported into the Marketing Manager. Responsible for the implementation of brand plans. Collating of data into monthly presentations. Assisted with new product development. Responsible for planning, managing and controlling of the marketing budget.

Master Of Business Administration (Mba), Business Administration And Management, General

I completed my Masters Of Business Administration

Management Application Programme (Map), General Management

Completed my Management Application Programme

Imm, Marketing/Marketing Management, General

Institute Of Marketing Management ( IMM). A 4 year programme. Completed in 1994.