Sian Loehrer Email and Phone Number
Founder Marula Hill Travel | Safari Expert | Experience Architect | Engagement Expert at
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Marula Hill Travel
Sian Loehrer's Location
Johannesburg Metropolitan Area, South Africa
Sian Loehrer's Contact Details
Sian Loehrer work email
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Sian Loehrer phone numbers
About Sian Loehrer
With a 25-year distinguished career in marketing, I've had the privilege to work for several international and South African FMCG companies, honing my expertise in consumer marketing, digital marketing, channel marketing, and innovation development. As a Marketing Director, my responsibilities extended across a multitude of domains, fostering growth and innovation.However, my true calling was found in a passion far removed from the conventional corporate sphere. Driven by a profound love for South and Southern Africa, and an unwavering commitment to transforming global perceptions of this vibrant region, I embarked on a new journey, opening a luxury travel company, Marula Hill Travel.My venture is not merely a business; it is a heartfelt mission to craft the most authentic, bespoke experiences in the realms of safari adventures, wellness safaris, and cultural explorations. I aim to create travel memories that not only leave an indelible mark but also mobilise tourists to become Proudly South African brand advocates.At Marula Hill Travel, we are dedicated to igniting a long-lasting love affair with Africa, through personalised itineraries that resonate with the desires of the modern traveler. Our offerings are meticulously tailored to showcase the rich heritage, natural beauty, and unique culture of the African landscape.Join me in this journey of discovery, where we'll explore the true essence of Africa together, creating travel experiences that are as breathtaking and diverse as the continent itself. Let Marula Hill Travel be your guide to an Africa reimagined, where luxury meets authenticity in an unforgettable dance of passion and grace.Marula Hill Travel – Where safari adventures, wellness Safaris, and bespoke experiences converge!
Sian Loehrer's Current Company Details
Marula Hill Travel
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Founder Marula Hill Travel | Safari Expert | Experience Architect | Engagement Expert
Sian Loehrer Work Experience Details
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Co-FounderMarula Hill Travel Feb 2019 - PresentJohannesburg Area, South Africa
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Marketing ManagerKloud9 Connectivity Jun 2021 - PresentUnited Kingdom -
Marketing DirectorMars May 2017 - Mar 2019Johannesburg Area, South Africa -
Marketing DirectorTupperware Brands Jan 2016 - Apr 2017Johannesburg Area, South AfricaTupperware Brands South Africa is a direct selling company of the iconic Tupperware brand. Develop and deliver the marketing strategic plan to support the company’s business goals. Sales significantly exceeded targets in 2016.Lead the delivery of a rolling promotional and incentive plan to achieve planned retail sales and profitability.Ensure the accurate forecasting of promotional and standard products by reviewing and re-engineering processes.Manage excess inventory, and… Show more Tupperware Brands South Africa is a direct selling company of the iconic Tupperware brand. Develop and deliver the marketing strategic plan to support the company’s business goals. Sales significantly exceeded targets in 2016.Lead the delivery of a rolling promotional and incentive plan to achieve planned retail sales and profitability.Ensure the accurate forecasting of promotional and standard products by reviewing and re-engineering processes.Manage excess inventory, and develop initiatives to reduce both this and bulk.Drive innovation with local and global stakeholders. Currents projects include the localisation of products relevant to the local market and an innovation challenge.Develop and build relationships with the sales force through collaboration and network enhancement.Manage and motivate team of 12 to develop a strong internal culture supporting the business. This has included the introduction of EQ training, brand values alignment and coaching. Show less -
Head Of Marketing DepartmentWrigley ( Mars Inc) Jun 2014 - Dec 2015Johannesburg Area, South AfricaReport into General ManagerDeveloped and delivered the marketing plan of the business strategy to deliver growth and profitability. Created and delivered all marketing strategies, communication, new product launches and pricing policies of the brand portfolio. Analysed the market for 'white spaces' opportunities and built the appropriate innovation pipeline for the market/s to capitalize on these. Was the custodian of, and where necessary, developed new marketing processes… Show more Report into General ManagerDeveloped and delivered the marketing plan of the business strategy to deliver growth and profitability. Created and delivered all marketing strategies, communication, new product launches and pricing policies of the brand portfolio. Analysed the market for 'white spaces' opportunities and built the appropriate innovation pipeline for the market/s to capitalize on these. Was the custodian of, and where necessary, developed new marketing processes within the South African marketing department . Transferred marketing learnings and processes from South Africa into Southern Cone countries. A shared responsibility for volume forecasts with Key Account Managers . Built strategic relationships with ATL and BTL partners. Built a high performance culture, whilst whilst embedding the company values into the marketing culture. Actively drove career training and development of the entire marketing team . Provided mentoring to young professionals in other functions of the business. Show less
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Marketing Manager (Beacon Sugar Confectionery Portfolio)Tiger Brands Jan 2011 - May 2014Johannesburg Area, South AfricaReport into the Category Executive. Delivered the volume, profitability and brand health of a > R1 billion business .Accountable and responsible for the income statement profitability for the Category. Crafted Category Vision and Growth Strategy which aligned to Divisional strategy. Developed Category and Portfolio Strategy. Driving on-going Category Portfolio management. Crafted the Marketing Strategy and oversaw the development of Operational Brands Plans which linked to Channel… Show more Report into the Category Executive. Delivered the volume, profitability and brand health of a > R1 billion business .Accountable and responsible for the income statement profitability for the Category. Crafted Category Vision and Growth Strategy which aligned to Divisional strategy. Developed Category and Portfolio Strategy. Driving on-going Category Portfolio management. Crafted the Marketing Strategy and oversaw the development of Operational Brands Plans which linked to Channel and Customer Plans. Segmentation strategy crafted and approved. Continuous reviewing and refining the Value Propositions across the portfolio of brands. Identifying acquisition opportunities into broader Macro-Snacks category. Worked with the Supply Chain team on Capital Expenditure Projects . Driving the creation, selection, prioritization and commercialisation of innovation, based on meaningful consumer insights. Developing and mentoring younger marketing team members across the business. Taking the lead collaborative role with key stakeholders across the business. Show less -
Marketing Manager (Beacon Chocolate Countlines)Tiger Brands Dec 2008 - Dec 2010Johannesburg Area, South AfricaReported into the Category Executive. Delivered the volume, profitability and brand health of a > R400 million business. Accountable and responsible for the income statement profitability for the Category. Crafted Category Vision and Growth Strategy which aligned to Divisional strategy. Developed Category and Portfolio Strategy. Driving on-going Category Portfolio management. Crafted the Marketing Strategy and oversaw the development of Operational Brands Plans which linked to… Show more Reported into the Category Executive. Delivered the volume, profitability and brand health of a > R400 million business. Accountable and responsible for the income statement profitability for the Category. Crafted Category Vision and Growth Strategy which aligned to Divisional strategy. Developed Category and Portfolio Strategy. Driving on-going Category Portfolio management. Crafted the Marketing Strategy and oversaw the development of Operational Brands Plans which linked to Channel and Customer Plans. Driving the creation, selection, prioritization and commercialisation of innovation, based on meaningful consumer insights. Show less
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Senior Brand Manager (Pyotts Biscuits)National Brands Ltd Jul 2007 - Nov 2008Johannesburg Area, South AfricaReported into the Marketing Manager.Delivered volume, profitability and brand health measures of a > R350 mill business. Implemented strategy through the writing of and activating of brand plan. Responsible for building of a knowledge platform to better understand consumer behaviour ( Need states and Typologies). Created and developed the Pyotts Brand packaging architecture, with subsequent implementation of packaging graphic redesign across 42 skus. Responsible for Innovation idea… Show more Reported into the Marketing Manager.Delivered volume, profitability and brand health measures of a > R350 mill business. Implemented strategy through the writing of and activating of brand plan. Responsible for building of a knowledge platform to better understand consumer behaviour ( Need states and Typologies). Created and developed the Pyotts Brand packaging architecture, with subsequent implementation of packaging graphic redesign across 42 skus. Responsible for Innovation idea generation and the management of a cross functional team to commercialize and launch innovation. Provided the thought leadership and wrote all briefs to internal stakeholders and external agencies. Responsible for the implementation of all launches. Accountable and responsible for the management and control of Marketing Budget. Show less -
Senior Brand Manager (Willards Crisps Portfolio)National Brands Ltd Jan 2006 - Jun 2007Johannesburg Area, South AfricaReported into the General Manager. Implementing strategy through the writing of and activating of brand plans. Utilized marketing trackers and other sources of consumer data to build insights for current brand management and future innovation. Taking ownership of day to day brand management issues ( forecasting, Brand budget management, action plans from Nielsen analysis). Provided the thought leadership and wrote all briefs to internal stakeholders and external agencies. Responsible… Show more Reported into the General Manager. Implementing strategy through the writing of and activating of brand plans. Utilized marketing trackers and other sources of consumer data to build insights for current brand management and future innovation. Taking ownership of day to day brand management issues ( forecasting, Brand budget management, action plans from Nielsen analysis). Provided the thought leadership and wrote all briefs to internal stakeholders and external agencies. Responsible for the implementation of all launches. Accountable and responsible for the management and control of Marketing Budget. Show less
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Innovation ManagerNational Brands Ltd Aug 2004 - Dec 2005Johannesburg Area, South AfricaInnovation ManagerReported into the Innovation Executive. Responsible for scoping, reviewing and evaluation markets and categories not currently competing in. Responsible for the writing of and activating of brand plans to enter into the new markets and categories. Took the lead role in developing NPD briefs and taking full ownership of the NPD process ( working with internal teams, external teams from 3rd party manufacturers, working within South Africa and outside of South… Show more Innovation ManagerReported into the Innovation Executive. Responsible for scoping, reviewing and evaluation markets and categories not currently competing in. Responsible for the writing of and activating of brand plans to enter into the new markets and categories. Took the lead role in developing NPD briefs and taking full ownership of the NPD process ( working with internal teams, external teams from 3rd party manufacturers, working within South Africa and outside of South Africa).Taking ownership of day to day brand management issues ( forecasting, Brand budget management, action plans from Nielsen analysis). Show less
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Channel Marketing Manager (Biscuit Category)National Brands Ltd Jul 2002 - Jul 2004Johannesburg Area, South AfricaChannel Marketing ManagerReported into the Category Executive. Crafted and activating of Channel strategy and plans . Detailed analysis of markets and channels to provide insights and direction for category and brand. Taking ownership of, and the creation and implementation of shopper promotions. Assumed the lead role in the development of Point Of Sale material by channel. Drove Category Management initiatives with customers ( planograms). Developed launch strategies from a… Show more Channel Marketing ManagerReported into the Category Executive. Crafted and activating of Channel strategy and plans . Detailed analysis of markets and channels to provide insights and direction for category and brand. Taking ownership of, and the creation and implementation of shopper promotions. Assumed the lead role in the development of Point Of Sale material by channel. Drove Category Management initiatives with customers ( planograms). Developed launch strategies from a Shopper/ Channel perspective. Show less
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Senior Brand Manager Pyotts BiscuitsNational Brands Ltd Oct 2001 - Jun 2002JohannesbugDelivered volume, profitability and brand health measures . Implemented strategy through the writing of and activating of brand plan. Responsible for Innovation idea generation and the management of a cross functional team to commercialize and launch innovation. Provided the thought leadership and wrote all briefs to internal stakeholders and external agencies. Responsible for the implementation of all launches. Accountable and responsible for the management and control of Marketing… Show more Delivered volume, profitability and brand health measures . Implemented strategy through the writing of and activating of brand plan. Responsible for Innovation idea generation and the management of a cross functional team to commercialize and launch innovation. Provided the thought leadership and wrote all briefs to internal stakeholders and external agencies. Responsible for the implementation of all launches. Accountable and responsible for the management and control of Marketing Budget. Show less
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Brand ManagerColgate Palmolive May 1998 - Sep 2001Johannesburg Area, South AfricaReported into the Marketing Manager. Responsible for the implementation of brand plans. Collating of data into monthly presentations. Assisted with new product development. Responsible for planning, managing and controlling of the marketing budget.
Sian Loehrer Skills
Fmcg
Customer Insight
Trade Marketing
Marketing Management
Segmentation
Marketing Strategy
Marketing Research
Shopper Marketing
Business Strategy
Brand Management
Marketing Communications
Product Development
Cross Functional Team Leadership
Brand Architecture
Market Research
Marketing
Management
New Business Development
Strategy
Market Planning
Strategic Planning
Forecasting
Competitive Analysis
Brand Equity
Market Analysis
Pricing
Integrated Marketing
Business Planning
Brand Development
Consumer Behaviour
Sales
Leadership
Consumer Products
Multi Channel Marketing
Advertising
Sales Management
Negotiation
Relationship Marketing
Digital Marketing
Product Marketing
Business Development
P&l Management
Online Marketing
Account Management
Social Media Marketing
Sian Loehrer Education Details
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Business Administration And Management, General -
Wits Business SchoolGeneral Management
Frequently Asked Questions about Sian Loehrer
What company does Sian Loehrer work for?
Sian Loehrer works for Marula Hill Travel
What is Sian Loehrer's role at the current company?
Sian Loehrer's current role is Founder Marula Hill Travel | Safari Expert | Experience Architect | Engagement Expert.
What is Sian Loehrer's email address?
Sian Loehrer's email address is si****@****nds.com
What is Sian Loehrer's direct phone number?
Sian Loehrer's direct phone number is (800) 551*****
What schools did Sian Loehrer attend?
Sian Loehrer attended Henley Management College, Wits Business School, Damelin.
What are some of Sian Loehrer's interests?
Sian Loehrer has interest in Education, Arts And Culture, Environment.
What skills is Sian Loehrer known for?
Sian Loehrer has skills like Fmcg, Customer Insight, Trade Marketing, Marketing Management, Segmentation, Marketing Strategy, Marketing Research, Shopper Marketing, Business Strategy, Brand Management, Marketing Communications, Product Development.
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