Sian Wilson Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Auckland

Auckland, New Zealand

Auckland, New Zealand

In this role I am accountable for all marketing and sales initiatives across all company products and services. Responsible for managing the sales team and reporting on financial targets for existing and new business.

Auckland, New Zealand

TTS is an education company.Our vision is a smarter New Zealand. Our purpose is to enable today's learners.We partner with schools to improve student outcomes through the use of ICT by making the technology invisible so that teachers and students can focus on teaching and learning.

Auckland, New Zealand

Auckland Kindergarten Association has operated for 109 years serving families and communities with high-quality early childhood education. AKA provides services for over 10,000 children each year, 1000+ staff, 107 kindergartens, five KiNZ care and early learning services, and five playgroups.Responsibilities:• Lead full brand and marketing function. Actively manage the performance and development of direct reports. Manage annual marketing budget to maximise ROI and operate… Show more Auckland Kindergarten Association has operated for 109 years serving families and communities with high-quality early childhood education. AKA provides services for over 10,000 children each year, 1000+ staff, 107 kindergartens, five KiNZ care and early learning services, and five playgroups.Responsibilities:• Lead full brand and marketing function. Actively manage the performance and development of direct reports. Manage annual marketing budget to maximise ROI and operate sustainably with organisations not-for-profit status• Lead and develop the company’s annual marketing plan, including creation and execution of the key initiatives and programmes to increase enrolments. Increase brand awareness and affinity for the organisation’s services. Increase digital presence, engagement and capabilities• Champion the customer experience function to drive customer advocacy. Support the embedding of a customer-centric mindset• Head the market research and customer insights practice. Monitor marketing trends to ensure continuing relevance of servicesAchievements:• Maintained share of market in spite of increased competition and growth of ECE services• Ensuring a succinct articulation of brands; what they stand for and what differentiates them• Most preferred provider status in spite of aggressive competitor customer acquisition campaign• Establishing marketing processes in a ‘greenfields’ role• Increased website traffic and online customer enquiries• Increased conversion of target groups and reduced wastage through research and development of customer personas; aligning customer segments to targeted media and relevant messaging• Increased Facebook following through social media strategies and established Facebook as a customer referral channel• Grew customer prospect base through the design and execution of the annual “Discover Your Local Kindergarten” campaign• Increased online waiting list form submissions through a New Year enrolment campaign Show less

London, Uk & Auckland, Nz

Geneva Healthcare is a specialist healthcare services and recruitment company. They provide a wide range of services – from quality home, community and disability services, through to community nursing and health staffing. Responsibilities:• Lead the marketing for NZ business and support international operations: champion and improve the company’s marketing strategy and implementation.• Work with the CEO at a strategic level to create and execute marketing plans. This entailed a… Show more Geneva Healthcare is a specialist healthcare services and recruitment company. They provide a wide range of services – from quality home, community and disability services, through to community nursing and health staffing. Responsibilities:• Lead the marketing for NZ business and support international operations: champion and improve the company’s marketing strategy and implementation.• Work with the CEO at a strategic level to create and execute marketing plans. This entailed a strong focus on the use of digital marketing to drive business.• Optimise employee engagement program through development of on-boarding experience.• Management and development of supplier relationships.• Member of the Senior Management Team. Managed 2 direct reports.Achievements:• Branding: Managing the re-branding as the company expanded from a specialist health staffing consultancy to a healthcare services organisation.• Awareness and attraction: Creating and implementing marketing programmes to drive candidate attraction and recruitment. Geneva were the winners and voted as NZ’s Favourite Large Specialist Recruiter in 2008, 2009, 2010.• Campaign development: Managing national and international media campaigns to support recruitment drives for clients.• Digital Marketing: Developing and building websites, tracking growth and conversions through Google Analytics.• Influencing and facilitating the move of marketing activities online; ensuring the organisation were early adopters of SEO/SEM, and steering them through the emergence of social media platforms.• Project lead on online portal development: Project managing and developing the online on-boarding and tracking system. From scoping to design, overseeing development and testing, through to training Head Office staff and clients.• Communications: Following acquisitions I was responsible for the communications to all stakeholders regarding the merging of the businesses and implementing the standardisation of branding. Show less

Christchurch, New Zealand

- Management of small to large multimedia projects for Interactive CD-ROM and Web platforms- Writing – editorial, script and copywriting- Graphic design, web design and HTML editing- Advertising co-ordination- Design, layout and print production of marketing materials including company newsletter- Providing sales support and maintaining media database- Managing the marketing group’s external expenditure