Siara Nazir Email & Phone Number

California, United States

San Francisco, California, Us

Breaking ground on a new GenAi powered platform to elevate marketing organizations worldwide. Advisory and fractional leadership to accelerate demand using AI-based marketing strategies and building early-stage start-ups.•Advising start-ups and Fortune 1000 companies on AI roadmaps for a robust marketing future, demand generation, brand positioning & market penetration•Consulting for various industries in fractional leadership roles to incubate growth•Digital transformation planning, execution, and organizational design•Product roadmap work to develop AI-based tools that accelerate engagement & demand

New York, Ny, Us

Chief.com is the only private membership network focused on connecting and supporting women executive leaders.

San Francisco, Ca, Us

Recruited to join and incubate a digital center of excellence at Autodesk and digitally transform how we engage with customers. I lead all facets of acquisition & and retention digital marketing for a global company operating in industries from media & and entertainment to construction. • Leading strategy for a cookieless future • 44% reduction in CAC by optimizing conversion rates, recalibrating media mix using statistical modeling, and better tie-ins with email and SEO. • Launched the company’s first customer lifetime value model leading to changes in budget allocation for balanced short and long-term results• Leading Digital Transformation including incubating and recommending the optimal marketing tech stack, guiding campaign attribution methodologies, and educating the organization on the power of digital e-commerce flows.• 4x increase in return on ad spend with a personally developed AI-chat accelerator that tied in Google intent data with content on the site • 15% increase in return on ad spend by optimizing marketing operations using agile marketing methodology • First to pilot user journeys in the Adobe Experience Manager to increase customer engagement • 23% reduction in time to purchase achieved using my team’s data scientists to uncover customer insights across our sight and optimize our natural purchase flows • Defined and built a digital COE from the ground up, including introducing new KPIs like MCR to optimize spending• 45% YoY increase in revenue and 36% increase in organic traffic in three months by launching a brand-to-demand campaign across three product segments • Identified and introduced new and emerging acquisition channels, collaborating with cross-functional teams to innovate and challenge the status quo to achieve new high-water marks for the company, an inspiring personal best• Led spending and profitability initiatives with one project uncovering & solving for a half-million in annual overspending for a single business unit

Tempe, Arizona, Us

Lead digital transformation and created an award-winning e-commerce solution for the consumer business unit. I led acquisition and retention efforts across offline and online media for Symantec's consumer brand: Norton Antivirus.• 55% increase in traffic from media spending by optimizing $80M annual spend • 16% YoY growth in difficult-to-market countries like Brazil and Germany using a socio-economic/digital investment modeling technique • $2M first-year revenue stream for two new demand generation • 44% increased revenue by adding code to our digital cart that helped add in local payment methods • 25% increase in conversion by personalization of the website experience by creating a 150-variable statistical A/B testing model • 13% increase in revenue by managing and optimizing SEM

Us

I led all branding initiatives for E-LOAN including brand launches, extensions, annual brand studies, focus groups, TAM research, and execution of online and offline marketing efforts for the first company to take the entire mortgage loan process online. • Led & executed two brand launches, annual brand studies, TV-Radio-OOH buys• Defined TAM for two new product launches, conceptualized strategic direction for go to market strategies• Provided strategic direction to the media agency of record for all offline channels: Hill Holliday in Boston • Developing marketing campaign approach for several product lines• Developed and managed offline campaigns: $13M annual TV/radio/print (upfront & DR), $3M/Qtr. direct mail campaigns, Google TV media buys ($250k/Qtr.), Sport team sponsorships ($3-5M/yr.), and Video on Demand concept, design, and production.• Managed talent acquisition and payouts for all TV and radio buys• 28% recapture rate on first-ever email abandonment program which was highlighted in an article in Forrester• $2M/Qtr spend management for display • Conducted complete reporting and analytics on all media buys including offline campaigns, using data and online tracking to help optimize results. Awarded for use of regression analysis to lower cost per acquisition and optimize TV spend

London, England, Gb

I led audience development acquisition and retention strategies for the gaming industry specializing in direct mail, email marketing, and renewals.• Oversaw renewal efforts via direct mail for 3 major publications using customer segmentation to drive higher retention rates (6%+)• Conceptualized and launched first email renewal program working with IT and fulfillment house to develop the channel • Managed acquisition marketing via direct mail, including that included list rental, segmentation, design and testing of mailed pieces• Elected 2005 President of Women in Periodical Publishing (WIPP), an industry non-profit to help drive successful leadership strategies for women in publishing• Created financial model and forecasted sales volume creation on my own model

Disruptive Strategy, Business

Master Of Business Administration (M.B.A.), Marketing

Bs, Marketing