• Research and identify product needs through stakeholder and customers interviews.• Work closely with the developer to ensure backend CRM structure/interface for work logically and improve user experience with multiple testing and analysis process.• Translate client’s ideas into wireframes or high/low fidelity prototypes to demonstrate concepts.• Work on usability-testing/playtesting, Identify and troubleshoot UI/UX problems and journey mapping.• Provide insight and assist the technical team in systems user interface design and corporate identity.• Analyse and lead requirements, microsites for digital marketing, brand guideline, design collateral, digital materials, events, user interface, digital ads, illustration, social media and animation.• Preparing pitching concept, document and presentation.• Mentoring students and interns’ projects.• Build practical brand guidelines that improve efficiency at the operational level, and better user experience, flexibility, and sustainable maintenance process.• Embed critical thinking to articulate concept to inform my design decisions, with an open attitude to change direction for the best outcome.• Able to ask critical questions, analyse the subtleness from information, and draw from user insights.• Work in a cross-functional team and advise on digital, print, brand and display design solutions.• Experience working in an agile/ waterfall development environment, design/ creative agency, and training /educational industry, software & telecommunications industry.

- Layout and design advertisements, brochure, booklet, poster- Prepared and manage printing- Layout and design HTML newsletter and web page interface- Oversee Branding structural and design- information architecture and user interface

• Applied self-learning methodology and provided support and guidance to students to improves ways of learning.• Collaborated with the manage to obtain better graphical visual on learning materials in LSAC.• Improvised computer-related applications such as Audacity by introducing real-time pronunciation recording and play-back for students.• Identified learners’ needs relating to LSAC self-study plans, through interaction with the students. - • Provides appropriate supports and method of learning for each individual accordingly.• Managed resources; Editing, recording, converting, compiling and archiving audios/video resources.• Prepared teaching materials, purchased books, organised rooms booking and materials for the English Language school.

- Provide web design services and design for business around the world. - Design the wireframe in details for frontend and backend system- Design the structure of navigation - Communicate with developer & clients- Design the user interface for the website- Implement users testing and feedback to the developer

- Conceptualised and designed the graphical user Interfaces (GUI) for Nokia mobile phones, Ogilvy One Singapore.- Developed and designed mobile phone applications for Nokia from Flash Lite technology.- Responsible in animated, designed and prototyped mobile animation and interactive design.- Collaborated with Helsinki (headquarters) development and marketing team members.- Proposed and designed conceptual design for pitching presentations.- Animated, designed and prototyped mobile animation, example Nescafe company.

- Designed brand for Global company events- Multi-tasking on project priorities, deadline sensitivity for production,qualifying quotations, purchasing and printing quality checking.- Designed website, E-newsletter, modelling event showcases, andfacilitate account manager to meet the expectation of clients.- Collaborated with the creative director on creating events brandingand graphic design.- Responsible in drafting storyboards and created Flash animated presentations.- Implement and design website site and e-Newsletter - Communicated with a project manager and art director to implement the design.

- Telecommunication Research and Development , worked closely with art directors, product designers, and print designers.- Provided conceptual ideas, research consumers’ interests, and position brands for new products (mobile phones) to the market.- Responsible for conceptualising and designing product identity for the market.- Developed interactive product presentations in Flash, action scripts- Designed mobile UI and implemented the system navigation structure, user interface, and operation procedure.- Planned, organised, and designed the website for the company.

- Worked along with a product development manager to provide user interface design and designing product identity for the market.- Designed software UI and aligned brand visual that applies to the software interface, packaging, and marketing collectors.- Supported the company’s training and education unit.- Start to code in HTML, CSS, and JavaScripts.