Brand Lounge is a strategy-led brand consultant that specializes in differentiating brand positioning through a strategic approach combined with creativity that is focused on brand creation and activation. It is one of the region's top-awarded brand consultancy in Dubai, to help clients remain competitive and differentiated amidst changing markets.Main responsibilities Brand Activation Strategy & Execution, Managing Saudi Arabia accounts such as: Waqf Suliman Al Rajhi, Salehiyahealthcare distributor and Aldyar Alarabiya real estate developer. • Preparing brand activation programs and communication activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.• Serve as a central point of contact for matters related to scope, budget, project milestones, and ensuring the team is delivering work per the client's inputs and feedback Lead the internal project management process for the assigned brands and projects from the brief to final delivery.• Define and manage brand activation projects, including building timelines, defining budgets, helping to negotiate fees, writing statements of work, and managing client status.• Assist Brand Activation Director in developing and executing brand plans to meet brand objectives and strategies.• Escalate client/project concerns to the relevant senior management; always provide solution options when identifying problems.

New allied distributors (NAD) is one of Syria’s leading distribution companies with expertise in FMCG logistics, distributing, and marketing all over Syria. Specialize in importing and delivering a wide range of products from all over the world to an ever-demanding Syrian market. NAD is the exclusive distributor for variety of international brands in the cosmetics domain (ex: L’Oréal, Maybelline, Garnier, Hamol and Malizia) also in the retail food domain (ex: Kellogg, Elle & Vire, Del-monte and many other).Main responsibilitiesTo maximize the performance (sales & profitability) of the brand in the market within the framework of the company strategy.Supplier• Participate in Preparing studies/Business plans to obtain a new brands distribution contracts.• Maintain excellent relationship with suppliers.• Negotiate yearly marketing budget in collaborating with sales team.• Setting all year around promotional plan including events in full compliance with suppliers.• Suggesting and managing the new products creating process (Brand, designing & production opening order).• Choosing new launches/Shades to distribute in Syria.• Preparing orders in collaborating with the sales team.Market• Developing the market and achieved and planned market-shares.• Monitoring the market (competition, pricing, trade channel developments, types of promotions and POS material) continuously to keep-up with developments and to enable fast and appropriate action.• Monitoring consumer behavior /changes of consumption/usage patterns.• Initiating market and conducting research.• Sales & target review /support the target achievement.Brand• Make sure that the brand will not be damaged in any way.• putting annual marketing plan for all brands. Responsible for the timely efficient execution of the plan.• Keep the highest contact and coordinate marketing issues with suppliers• Envisaged support levels (BTL/ATL/TTL) and the promotion calendar• Event & photoshoots sessions management

Key client’s management:• Setting the all year around promotional plan including events in full compliance with suppliers.• Reviewing the monthly sales target of key accounts and support the target achievement seeking with all available BTL tools.• Briefs and train the sales on the aim and all other detail of any marketing activities at the stores.• Monitor the performance of both sales and merchandising team.Visibility: Location, Planograms & POSM• Choosing the location & visibility as per the shop map.• Develop planograms and MSL (Must Selling List) /per outlet type/ in collaboration with suppliers.• Modify planograms to cater for changes in the product range.• Make sure that POSM are properly implemented in the shops.• Informs and trains the sales force and merchandiser team on: Planogram, MSL, best usage of POSM in-store.• Monitors usage in order to avoid wastage and the use of inefficient POS material.Leading the merchandise and sell-out forceLeading the Medical Represintive Team

• Working with group director to develop, creating Hair Care products brand identity, production plans, marketing and sales strategies.• Collaborating closely with developing manager to develop all the Group companies’ profiles and their promoting services.• Creating marketing plans for the specific product families including market and competitive analysis, revenue forecasts, objective determination/assignment and advertising requirements.• Conduct competitive market analysis to develop product definition and assess gap analysis.

Trussardi is an Italian fashion house, founded in 1911. It began as a leather glove manufacturer, and expanded its line to additional leather goods in the 1970s. In the 1980s the company started production of ready-to-wear clothing, in addition to products including perfumes and jeans. By the 1990s Trussardi was selling internationally, with its largest markets in Italy and Japan.Trussardi has 34 perfumes. The earliest edition was created in 1983 and the newest is from 2016 .I was responsible for everything related to Trussardi perfumes which Npbc has its exclusive distribution rights in Syria.My main tasks was:• Preparing and overseeing the launch of the brand in Syria from A to Z.• Provide necessary assistance to brand manager in all activities pertaining to brand awareness and positioning and communication strategies.• Manage consumer and trade promotional activities and marketing events.• Analyze competitors’ performance and market trends.• Developing the brand distribution strategy.• Follow-up brand sales and evaluating consumer brands preferences.

Nahas for Perfumes and Beauty Care Distribution (npbc) is an importing and wholesaling company specialized in beauty products. Located in Damascus - Free Zone, npbc has been operating since 2007 and it is currently the exclusive distributor for variety Makeup and Perfume Brands in Syria and Iraq such as Max Factor, BeYu, Catrice, Essence and Make-up Factory.My main tasks were:• Provide necessary assistance to brand manager in all activities pertaining to brand awareness and positioning and communication strategies. • Manage consumer and trade promotional activities and marketing events.• Work with other business units to execute business plans to meet revenue targets.• Coordinating and executing company brand promotion activities (radio, billboards and social media) to profitably increase consumption within budgeted parameters.• Analyze competitor performance and market trends to provide recommendations for developing the brand distribution strategy.

• Fostering community relations through events.• Preparing ads and press release for printed & electronic media and radio stations.• Preparing new launches and promotion campaigns in collaboration with the designer.• Organizing bazars, makeup events focus groups and all the other community initiatives.• Collecting customer’s data in collaboration with BA’s supervisor.• Moderating the social media pages according to each brand criteria.• Designing and executing all Facebook posts for 3 brands that the company own.

Hiba business club is a voluntary club at The Higher Institute of Business Administration (HIBA) that organize a series of events aims to help students raise their skills at business field and promote them from being distinguish to become excellence.• Developing an integrated marketing strategy for the HBC.• Designing and executing all advertising and promotions of the club events using my experience with Photoshop.• Project manager of the debate workshop April 2013• Project manager of the voluntary work forum April 2011