Sibei Ji Email & Phone Number

意大利 伦巴第大区 米兰广域市

Optimize Conversion Rate:- Identified areas for improvement in the conversion funnel and reasons for dropout using tools like Hotjar recording and surveys.- Organized brainstorming sessions with the team to generate solutions for testing, prioritizing based on impact, effort, and confidence of success.- Led the restart of A/B testing experiments, collaborating with data and analytics teams to setup event tracking, evaluate results, gather insights from experiment data and propose follow-up experiments.- Managed over 10 experiments, resulting in a net revenue increase of half a million within six months.Increase Customer Exploration:- Led customer research with UX researchers, conducting 14 interviews in two weeks to understand motivations, product usage, and pain points.- Collaborated with design, UX, and marketing teams to share and discuss customer insights and brainstorm solutions.Reduce CX Contacts:- Worked closely with CX and Salesforce teams to understand contact reasons and current workflows.- Implemented chatbot and workflow automations, resulting in a 40% reduction in CX contacts.

Paris, Île-De-France, France

Key achievements:- Led an international team to conduct a 12-week consulting project, from problem definition to final recommendation- Explored three different solutions to solve client's challenge of comparing different cyber security standards- Built a working prototype to compare similarities in seconds by leveraging NLP and graph database Neo-4j

Barcelona, Catalonia, Spain

As a pricing strategy intern at April Plants, I developed B to B and B to C pricing strategies for different scenarios.In addition, gained experience with e-commerce startup in houseplant industry.Key Achievements:- Computed unit economics; conducted financial analysis of 3 main competitors- Designed cost-plus and competitive pricing strategies for B to C business based on data scraped from competitors' websites with Python, and 5 pricing strategies for different B to B scenarios; divided plants into different groups for future A/B testing- Designed inventory management system to reduce inventory turnover, prepared list of items for monthly marketing campaigns based on data from Shopify

Barcelona, Catalonia, Spain

As a project intern at Klasea, I worked in an international team composed of 5 ESADE students from 4 different countries. We conducted market research and designed cloud architecture for the education technology startup. Besides, I studied AWS cloud and was certified as an AWS Solution Architect Associate.Key Achievements:- Partnered with CTO in cloud architecture design and explored different AWS offerings.- Recommended 3 different AWS cloud architectures for different webpages.

Xiamen, Fujian, China

As an intern of a sportswear project at Roland Berger, I analyzed consumer research in sports apparel industry, formulated business marketing strategies, as well as participated in organization design.Key Achievements :- Used Excel pivottable and Python to analyse and visualize the results of 1500 questionnaires.- Studied 4 main rival firms' target group, product pyramid, marketing strategy, and R & D mechanism.- Took more than 10 minutes of meetings with industry experts.

As Part time assistant at Changjiang Securities Co. in fixed income securities department, I assisted with research on bond market trends.Key Achievements :- Collected data of 60+ funds, assisted analysis of how China's inclusion into J.P Morgan EMBI Global Diversified Index on will impact Chinese bond market.- Studied over 100 files about local bonds nationwide, summarized special bonds for the reference of capital accounts; checked new government debt limits of various cities and provinces.

Shenzhen, Guangdong, China

As data analyst at Bairong, Inc., a fast-growing financial technology company in China, I cleaned and analyzed customer credit data to identify opportunities for improving the bad debt rate.Key Achievements :- Took charge of Data Test Module, used R to process 1.2 million pieces of data about 40+ products in 30+ companies.- Did modeling on user defaults with tools like Salford Predictive Modeler, Python, R, etc. and models including Tree Net Gradient Boosting Machine, Scorecard, Adaboost, etc.

Kunming, Yunnan, China

As investment banking intern at Hongta Securities, I was involved in Yunnan Water's corporate bond issuance project, which eventually raised ¥1 billion worth of funds.And I learned essential skills in preparation of financial audit working papers and writing of bond prospectus.Key Achievements :- Retrieved necessary data from official websites, collected and integrated information of over 100 subsidiaries.- Revised 100,000+-word project description, checked credit status, gathered and organized financial papers.

Hong Kong

As program trainee at Manulife, I learned about insurance industry in Hong Kong, and picked up insurance related knowledge. Key Achievements :-Analysed company status with Porter's Five Forces Model, planned commercial activities in the coming 5 years proposed a "Migratory Birds" pension scheme for the elderly in Hong Kong. -Prepared for mock product launch within a day, introduced annuity products, got favourable feedback from supervisor.

Cems, 3.8/4.0

Master Of Science - Ms, Business Analytics & Cems, 9.3/10

Minor, Mathematics And Statistics, 3.8

Bachelor'S Degree, Finance, General

Bachelor'S Degree, Finance, General, 3.7

Activities and Societies: International student society, fencing club

Education record

Activities and Societies: Study tour