Sibi Muthu Devi Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Social Media Expertise:- Led client interactions, formulated recommendations based on briefs, and provided insights on estimated impressions, reach, and CTAs.- Managed campaign execution by creating Prisma campaign shells based on MPA analysis and pushing them to integrated media channels.- Oversaw day-to-day tasks including managing offshore teams for social trafficking requests and conducting document checks before campaign launch.- Coordinated with finance to resolve billing discrepancies and ensured monthly financial actualization.- Delivered bi-weekly dashboard commentary and presented commentary along with post-campaign reports to clients.Broadcast Proficiency:- Demonstrated proficiency in Broadcast tools (DDS, Lens, Radius) for campaign execution, ensuring quality buys for AV campaigns through RFPs with TV and Radio vendors.- Established goals and estimates, and pulled rankers based on market, demographic traits, and audience buying behavior.- Managed pre and post-buys while coordinating with finance to address billing discrepancies.- Assisted in broadcast reporting to identify potential issues with budget, performance, and contract review.Digital Expertise:- Proficient in Digital tools (Taxonomy Tools, UTMs, Prisma, Campaign Manager) for campaign execution.- Developed blocking charts based on client needs, updated line items in Prisma, coordinated with finance, and managed IOs for Programmatic and Outcomes teams.- Generated weekly reports using campaign manager offline reporting, tracking budget and performance issues.- Provided post-campaign reports and digital recommendations to planning and client-servicing teams.

Mississauga, Ontario, Canada

• Assisted Events & Marketing departments with the development and creation of event marketing content for WWCT virtual fairs and gained over 15% rise in the number of colleges participated.• Assembled the team in monitoring key performance indicators (KPIs). Introduced a new product called College Admissions Guide and sold around 1000 copies in 4 months. • Prepared images, graphics, videos, and posts for social media platforms such as Instagram, Twitter, Facebook, LinkedIn and YouTube using Adobe Creative Cloud and Canva.• Remodeled social media content calendar, developed creative ideas and posted around 3 social posts per week for a period of 4 months.• Conducted research and found resources to propose new ideas to improve marketing strategy using Salesforce.• Grew the company’s private group from 100 followers to 1000 followers in 4 months.

Toronto, Canada Area

Chennai Area, India

• Established new social media accounts, growing company’s web presence and global awareness by 28%• Negotiated new contracts with vendors, saving the marketing budget by 20%.• Worked closely with the creative team to develop a digital marketing plan for clients working in the tourism and hospitality department.• Generated over 100,000 in revenue by executing digital marketing plans for more than 15 events.• Edited and created videos for a hospitality and vacation resort known as STERLING HOLIDAYS and got an average of 5000 likes a month.• Attended and managed events and produced live social media content using the company’s social media accounts.

Ontario College Diploma, Advertising

Bachelor Of Science, Design And Visual Communications, General