CreatoRev is a full service social media & branding agency with an expertise on social e-commerce. We're currently the leading Creator Agency Partner on TikTok Shop

• Product manager of YP’s $150 million SEM ad serving platform that saw a growth of over 300% since June 2014. Work closely with engineering, data scientists and operations on a variety of key components of the platform. • Owner of ad optimization engine. Led initiative to re-structure SEM bidding and allocation algorithm from spend based to performance based, which decreased platform level cost per lead by 28% since released.• Owner of lead quality tracking and monitoring system. Oversees full life cycle of the system, which, since launch, contributed significantly to solving high churn rate.• Owner of traffic source integration and traffic quality A/B testing. Designed and implemented over 15 performance tests that contributed to 25%-30% traffic quality improvement.• Owner of internal reporting module of the ad delivery platform. Created and maintained 4 R programs and over 400 SQL scripts to generate reports internally reviewed by company executives. • Designed clustering algorithm to integrate the customer base on YP’s acquired mobile ad platform and website platform.

• Product Owner of a $400 million performance-based digital marketing/advertising product, which saw an over 50% growth in customers and 100% increase in sales since the beginning of 2012. Responsibilities include product vision, feature requirements and implementation, design and development of internal tool set, go-to-market coordination and sales training. Work closely with engineering and data scientists to manage 6 applications and 4 algorithm modules• Cooperate closely with data scientists on optimizing allocation algorithm for a high-end multi-sourced advertising product, which saw a cost reduction of over 60% since Apr 2012• Designed, conducted and analyzed multiple A-B tests on business rules on SEM targeting methodologies, which increased performance of all SEM products by over 40% since Aug 2012• Designed the mathematical algorithm for an internal alert system monitoring and signaling issues and errors in algorithms, internal systems and traffic flow for all media products. Development effort spent on bug fix has been reduced by over 20% .