Started April 15th, 2024.

Led the transformation/turn-around of SPUD firstly from restructuring and then into growth by focusing on continuously adding value for customers. Our Strategy: • Increase relevance with the customer via modernized marketing & merchandising. • Increase resonance with the customer using an omnichannel/one-team approach. • Build trust with the customer through delivery and fulfillment excellence. • Respect and perfect the experience for customers, vendors, and the team. Our Results:• SPUD became Western Canada’s largest taste-forward, local, healthy foods and products ecommerce/in-store retailer and Canada's #1 venue to launch new and exciting healthy food products.• Our online channel average order size increased by +65% in a single year (+75% at peak) – the biggest basket in the industry's sector and the best online channel basket performance in the company’s history, all while returning more points and rewards to customers than ever before.• Our online channel's orders-per-week rose +21% in less than 18 months, defying all market trends.• Our CAC to LTV ratios went from nil to 104x in the first 18 months of our turnaround.• Our Cost Per Order was cut by almost 40% in the first year, and another 10% in the next 6 months to now lead the market. • Our retail stores broke all company records (repeatedly!) to become the best-performing revenue-per-square-foot grocery stores in Western Canada. • We moved away from silos and towards modernization with a common way of working that cut overhead and SG&A costs from more than $60M to less than that $8M in 18 months. • Our engagement strategy, transparency in management and #OneTeam approach helped decrease full-time team member turnover from 50% to < 10%.• We moved from 3-year losses of ($20M), ($28M) and est. ($45M) on flat sales to trending profitable in less than 18 months.

Brought in to help FoodX reorganize. Promoted to CEO in December 2021.

CEO and General Manager, now a wholly-owned subsidiary of Staples Inc (USA). Responsible for~300 team members who collectively drove platform revenue from $400M to $1B in less than three years, reaching 65M active end consumers across several leading retail brands including Costco, FedEx Office, Walmart, Sam's Club, and Walgreens. Head of the leadership team, setting new mission, values, and strategy to hit our aspirational/stretch goal of $1B in platform revenue. Reformatted operations and GTM processes to achieve a 28% EBITDA margin per period. Reduced voluntary turnover from 24% to 10% in 12 months via engagement and empowerment strategies.Led $65M in new/renewed deals by extending our value proposition to include supportive paid services. Improved on-time/scope/quality delivery from ~52% to 86%+ within 18 months by implementing SAFe agile and changing focus towards making this ‘the best place to work’.Our team won several awards as a 'Best Place to Work'.

Leader responsible for the growth of PNI Platform implementations across the retail eCommerce market. Implementations included Costco, Walmart, Sam's Club, FedEx Office, Tesco, Hema, Samsung, Microsoft, Office Depot and several others. Drove licensing deals and renewals to lift platform revenue from <$100M to $400M over six years.Led platform innovation into lateral markets that seeded acquisition by Staples, driving an 890% return for investors.Led transformation of key-value proposition from ‘platform’ to ‘platform+services’, driving new incremental margin-rich GMV for the platform.Co-lead M&A/integration strategy, creating an effective working relationship with the parent company and private equity ownership, resulting in an expansive GTM strategy that would carry the company forward.

Key areas of responsibility included Investor Relations (TSX, OTCBB), co-development of new growth strategy, SEC/Regulatory/PR filings, M&A, and alignment of the leadership team with Board of DirectorsDrove $33M in shareholder value in Year 1.Developed and deployed a new strategy, expanding the platform into new larger markets in year 2.Tripled coverage to drive share liquidity from <30K/day to 500K/day.Acquired 10-person micro-co to form the basis for new/reinvigorated OMS, which would mature into delivering several hundred million dollars/year in GMV.

Terraview tackles climate change head-on by enabling pre-symptomatic insights into vineyard operations for the global wine trade. Based in Barcelona, our team and platform are enabling mid- and large-scale viticulture operations to gain early-stage insights into harvest yields, canopy cover management, smart irrigation management and imagery analysis.

Part of Staples Inc (USA) acquisition of PNI in July 2014. The core area of responsibilities has included BD for Staples US Retail Division (Print & Marketing Services, specifically). Currently, a member of CTO’s leadership team helping to drive technology strategy across 60K person organization.

A start-up later acquired by ESPN that developed IP automating consumer-oriented video/movie creation for broadcast on social media. Included scalable back-end content verification platform that scanned for integrity on the fly at scale.Grew sales from nil to $1.9M via licensing deals with multiple US retailers including Meijer and Disney Stores

A start-up that designed, developed and distributed platform that enabled consumers to easily create personalized retail products/gifts. Grew sales from $700K to $18M via licensing deals and distribution partnerships.

Launched initial BD program, driving licensing deals via OEMs, etail, retail, and global publishing partnersA key driver of sales from <$1M to $34M.Launched first OEM bundles, adding more than 100M registered users.Opened first international reseller relationships, lead to 34% of total sales.Became 3th largest shareware application in the world (circa 2003).