Sofía Isabel Chávez-Barroso Email & Phone Number

Kansas City, Missouri, Us

• Lead and manage the Enhanced Marketing Solutions United Country division to ensure we are delivering quality work that provides results for our franchise offices• Collaborate with the United Country Real Estate Leadership & department heads to ensure that EMS is supporting the overall goals of the company• Create the departments and team’s annual goals and vision• Manage the departments budget and annual revenue of over $500,000• Generate monthly reports of our revenues, costs, project count, office engagement, etc.• Manage branding and design projects and executed multi-channel marketing campaigns for United Country Real Estate franchises in the United States and Latin America.• Manage and lead integrated marketing campaigns from strategic planning to concept design and content management to execution of all deliverables.o Develop strategic Marketing plans accordingly to corresponding budgets;o Coordinate media buying and placement for both digital and print channels;o Created and manage social media ads including Facebook, Instagram, Google Ads, LinkedIn;o Coordinate content management to ensure all messaging is consistent and accurate across channels;o Coordinate website development;o Manage and coordinate all aspects of direct & email marketing.• Establish communication and relationships with our offices to ensure we are providing them the services they need to market their properties and/or auctions, as well as leveraging their own brands.• Coordinate design concept development for all creative materials.• Manage, lead, and coordinate internal corporate marketing projects.• Create and manage new programs to drive new revenue • Lead training opportunities for the franchise offices.

Kansas City, Mo, Us

• Lead and manage the Enhanced Marketing Solutions United Country division to ensure we are delivering quality work that provides results for our franchise offices• Collaborate with the United Country Real Estate Leadership & department heads to ensure that EMS is supporting the overall goals of the company• Create the departments and team’s annual goals and vision• Manage the departments budget and annual revenue of over $500,000• Generate monthly reports of our revenues, costs, project count, office engagement, etc.• Manage branding and design projects and executed multi-channel marketing campaigns for United Country Real Estate franchises in the United States and Latin America.• Manage and lead integrated marketing campaigns from strategic planning to concept design and content management to execution of all deliverables.o Develop strategic Marketing plans accordingly to corresponding budgets;o Coordinate media buying and placement for both digital and print channels;o Created and manage social media ads including Facebook, Instagram, Google Ads, LinkedIn;o Coordinate content management to ensure all messaging is consistent and accurate across channels;o Coordinate website development;o Manage and coordinate all aspects of direct & email marketing.• Establish communication and relationships with our offices to ensure we are providing them the services they need to market their properties and/or auctions, as well as leveraging their own brands.• Coordinate design concept development for all creative materials.• Manage, lead, and coordinate internal corporate marketing projects.• Create and manage new programs to drive new revenue • Lead training opportunities for the franchise offices.

Kansas City, Mo, Us

• Manage branding and design projects and executed multi-channel marketing campaigns for United Country Real Estate franchises in the United States and Latin America.• Manage and lead integrated marketing campaigns from strategic planning to concept design and content management to execution of all deliverables.o Develop strategic Marketing plans accordingly to corresponding budgets;o Coordinate media buying and placement for both digital and print channels;o Created and manage social media ads including Facebook, Instagram, Google Ads, LinkedIn;o Coordinate content management to ensure all messaging is consistent and accurate across channels;o Coordinate website development;o Manage and coordinate all aspects of direct & email marketing.• Coordinate design concept development for all creative materials.• Manage and coordinate internal corporate marketing projects.

Manage leasing, marketing, renovations and budget for a 9-unit commercial and residential building

Kansas City, Mo, Us

Executing project management responsibilities for multi-channel campaignsfor Payless ShoeSource in 20 countries across Latin America and theCaribbean;• Work with the Project Coordinator to establish process, timelines andresources for each campaign/project;• Manage day-to-day communication and lead client meetings as needed;• Manage communication and relationship with 12 vendors across multiplecountries;• Create all printing orders for the production team, client and printers toaccount for all les needed for over 300 stores;• Manage all trans-creations to ensure all Spanish copy is on brand andthe message is accurate;• Work closely with Project Coordinator and production team to manageall brand and photography assets;• Coordinate with the client for all Lifestyle shoot needs and productionpreparation;• Provide competitive, market and cultural research to the creative team tocomplement client strategy;• Proofread all creative to ensure all information is accurate before presentingto the client;• Assist the department’s leadership in any projects as needed;• Lead the internal team’s meeting to ensure all project deadlines are met.communications with internal team and client; and stay up with project deliverables & due dates.

Kansas City, Mo, Us

Executing project management responsibilities for multi-channel campaignsfor Payless ShoeSource in 20 countries across Latin America and theCaribbean;• Work with the Project Coordinator to establish process, timelines andresources for each campaign/project;• Manage day-to-day communication and lead client meetings as needed;• Manage communication and relationship with 12 vendors across multiplecountries;• Create all printing orders for the production team, client and printers toaccount for all les needed for over 300 stores;• Manage all trans-creations to ensure all Spanish copy is on brand andmessage is accurate;• Work closely with Project Coordinator and production team to manageall brand and photography assets;• Coordinate with the client for all Lifestyle shoot needs and productionpreparation;• Provide competitive, market and cultural research to the creative team tocomplement client strategy;• Proofread all creative to ensure all information is accurate before presentingto the client;• Assist the department’s leadership in any projects as needed;• Lead the internal team’s meeting to ensure all project deadlines are met.

San Miguel Chapultepec, Mexico City, Mx

Online Community Management for Facebook, Twitter, YouTube, Pinterest, Instagram and Foursquare.Created weekly and monthly analytic reports for each social network.Implemented and generated content for new social media campaigns for the different platforms.

*Capstone Project for my Masters*Created Content for the Kapos Players Social Media Outlets: Blog, Twitter, Facebook, YouTube, Soundcloud , Vimeo and PinterestProduced weekly bilingual podcast.Produced video shows.Track the results of all social media outlets.

Richardson, Texas, Us

Assisted Undergraduate students in the use of video equipment and software; among other media projects involving different websites and aplications.Kept inventory and records of all the video equipment for the EMAC Program for the use of students.

Us

Worked directly with the Hispanic Marketing Coordinator in creating customer’s databases, special events, Google analytics, translating documents and press releases, promoting the team in events to directly generate ticket sales.Updated content in Social Media sites: news, video, promotions, game updates, game day pictures and video.Assisted in producing, shooting and editing the weekly web show “Tiempo Extra.”

New York, Ny, Us

Worked directly with Project Managers in creating dub-orders, updating budgets in Pro-track, and organizing in ScheduleAllAssisted in "HardKnocks" Shoot of the New York Jets vs New York Giants preseason game in August 2010

Worked directly with the Assistant News Director with research for in-depth stories.Worked closely with reporters and camera men in the field.

El Paso, Tx, Us

Assisted the editor with editing and proofreading stories in Spanish and English, using AP and Minero Style.Wrote in-briefs, both in Spanish and English, for each story published in the Magazine. Wrote an article about prescription drug abuse for the Spring 2010 issue.

El Paso, Tx, Us

Sold advertising for the on-campus newspaper and magazine to both local, national and international business. Presented clients with different advertising strategies based on their business needs.Acted as liaison between clients and student graphic designers in order to create the right ad.Organized and updated all clients' accounts to keep up with old, new and future contracts.

El Paso, Tx, Us

• Assisted Professor in the freshman course UNI 1301 with attendance, grades, and class schedule and material.• Being a leader/mentor for freshman.

Produced, wrote and edited two 20-minute intern newscast. also coordinated the rest of the interns in their participation and stories for the newscast.Worked closely with producers and editors while working on the daily newscasts.Worked with Reporters and Photographers in the field and while working on their stories.Worked with Directors while doing the live newscast.

Denver, Colorado, Us

Assisted customers in finding videos of their preferenceCashier, store promotions, and maintaining the display of product according to guidelines.Opened and closed of Store.

Northridge, Ca, Us

Assisted customers before, during, and after event.Provided solutions for attendees in finding their seats, vital locations on concourse, and any other problem encounter at event.

Master Of Arts, Emerging Media And Communication

Bachelor Of Arts, Electronic Media, General Business

High School Diploma