Sichen Wei Email & Phone Number

Shanghai

Maintained and reinforced relations with mainstream media by holding symposiums and conversations, such as China Securities Journal, Shanghai Securities Journal, and Securities Times.Promoted brand awareness and professionalization through producing and releasing newsletters and op-eds.Set up and implemented the Public Opinion Management SOP for the company: produced five newsletters within 24 hours and published them on mainstream media and got more than 100,000 views in total; reduced 80% of negative news about the company on the front-page of Baidu through SEO optimization.Developed a Corporate Communication for the company: created target audience personas through qualitative and quantitative analysis; provided communication strategies both to B and to C through learning audience’s content, financial and risk preferences, conducting phone interviews with 100+ VIP customers

Beijing, China

Developed operation strategy for the E-shop on Kuaishou: Combined with the average transaction value and conversion rate of the target competitors, conducted field research on the live streaming sales companies around the garment market, such as Guangzhou Thirteen Factories and Hangzhou Sijiqing, produced a complete operation strategy including pricing, supply chain, cost control, and customer retention improving. Formulated traffic acquisition strategies: Analyzed the video content production, streamer character, and customer persona of the benchmarking account, conducted quantitative research methods such as questionnaire surveys to gradually adjust then establish our content style, streamer character, and target audience, finally formulated traffic acquisition strategies for the company.Operated E-shop coordinated and promoted daily work for live streaming sales: built live streaming rooms, trained spoken language for streamers, monitored streaming sales, reviewed and analyzed daily streaming performance, optimized traffic advertising, produced content video scripts, etc.; achieved daily streaming sales GMV from 0 to 700,000 within three months; developed 300,000 followers for the E-shop.

Harbin

Government/media relationship maintenance: literalized presentation of executives for government conference or media meetings, maintenance of relationship with government media through forum, visit of production processes and environmental restoration events, etc.Produced industry analysis reports: updated industry news, newest policies and public opinion trends so that provided information support for executives' decision-making; utilized information platform and visualization software to analyze the limestone intensive processing industry, formulated the feasibility report of deep processing industry; put forward the cost reduction and efficiency improvement plan combined with the current strategy implementation.Market research and analysis: led the market research of the company's new products, conducted quantitative and qualitative analysis through telephone interview, questionnaire and field research, designed solutions based on the actual situation of the company and promoted them implementation.