Sicily Axton Email & Phone Number

Nashville, Tennessee, United States

Sr. Director of Marketing for HarperCollins Focus, including imprints HarperCollins Leadership, Harper Horizon, and Harper Select

- Develop and manage marketing campaigns for books published by HarperCollins Leadership. Including digital marketing strategy, Amazon optimization, retailer and library marketing, PR, influencer marketing, and ongoing project management. - Collaborate with sales team with marketing and publicity reports for book retailers.- Oversee partnership marketing for HCL and new book campaigns.- Streamline processes used by HCL and author teams.- Assist in editorial process, including messaging, titling, and consumer research.

Greater Nashville Area, Tn

Books published by HarperCollins Leadership help people grow in their careers with new skills, confidence, and inspiration to reach their leadership potential. As senior marketing manager, I work with a variety of thought leaders in business and leadership and manage the many aspects of their book launch campaign, such as digital marketing, media, and events.Girl, Stop Apologizing by Rachel Hollis - #1 New York Times bestseller Leadershift by John Maxwell - Wall Street Journal bestseller Marketing Made Simple by Donald Miller - Wall Street Journal bestseller Winning Now, Winning Later by David Cote - Financial Times Business Book of the Year Finalist Get Out of Your Own Way by Dave Hollis - New York Times bestseller Stories That Stick by Kindra Hall - Wall Street Journal bestseller Shut Up and Listen! by Tilman Fertitta - New York Times bestseller Undaunted by Kara Goldin - Wall Street Journal bestseller

Brentwood, Tn

StrategyCorps works financial institutions nationwide to offer modern, mobile benefits to their customers that enhance engagement and increase fee income.- Managed lead generation campaigns for sales team using Salesforce application Pardot. Included email and social media to promote thought leadership campaigns involving our company's presentations at conferences and ongoing series of webinars- Developed and wrote content for sales resources, including strategycorps.com and print materials like brochures, case studies and analytics reports- Researched the financial industry to evolve our content marketing strategy, including writing articles for websites of leading financial publications, like The Financial Brand, BankDirector and ABA Bank Marketing, as well as consumer research with man on the street-style video interviews - Assisted client services team with development of training and launch materials of our product, as well as ongoing communication to bank employees with email and social media - Managed design team to develop marketing materials that bank clients use for promoting our product to their customers, including website and social media content, email campaigns, branch materials and other creative communication techniques - Implemented Asana project management software and use with teams throughout the company to manage projects from concept to launch

Brentwood, Tn

- Built social media campaigns to connect with bank clients and their customers - Developed email campaigns, new website content, webinars, conference campaigns, case studies, bank branch materials and other new marketing touch points

Hattiesburg, Mississippi Area

- Managed content featured on Honors College website, including news, curriculum information and student and teacher profiles- Assisted in website transition to Drupal content management system - Social media contributor for Honors College Facebook and Twitter pages - Editor of Honors College Newsletter sent to students and alumni - Designed various marketing promotional items- Coordinated Honors College events, including Graduate Banquet of 300+ guests- Consulted prospective and current Honors College students- Administered thesis submission process between students, professors and external reviewers

Laurel, Mississippi

Creative Computer Communications is a web design and IT services firm located in Laurel, Mississippi. - Worked as a freelance copywriter and editor of content on various clients' websites using Wordpress content management system

Jackson, Mississippi Area

The Cirlot Agency is a business development strategy firm headquartered in Jackson, Mississippi that specializes in global brand strategy and integrated communications. - Participated in branding sessions- Compiled research for PR campaigns- Wrote news releases- Assisted in social media and copywriting

Hattiesburg, Mississippi

- Wrote weekly emails to all students and faculty in the department about news and updates - Attended student recruiting events- Assistant Editor of MCJ Alumni Newsletter- Worked at the front desk of the office and greeted and consulted students and guests- Completed general administrative work like delivering mail to all the faculty and being a go-to for their office needs

Laurel, Mississippi

Roberts Creative Group is an advertising agency in Laurel, Mississippi that serves clients with digital and traditional marketing, web development and brand strategy. - Worked with web development and brand strategy, copywriting and developing logos, websites, brochures and business cards.- Developed skills in Adobe Creative Suite by practicing graphic design and photo editing.

Master Of Science (M.S.), Public Relations, 3.8

Bachelor Of Arts (B.A.), Public Relations, 3.9

Activities and Societies: Kappa Delta Sorority, USM Student Government Association, The Honor Society of Phi Kappa Phi, Kappa Tau Alpha.

Associate Of Arts (A.A.), Liberal Arts, 3.8

Activities and Societies: Who’s Who Among American Junior College Students, Charles Pickering Honors Institute, Phi Theta Kappa Honor.