Sid Batra Email & Phone Number

El Segundo, CA, US

Sydney, NSW, AU

• Promoted to a pure Product Manager role. Further focus on Product Management, Marketing for wireless (GPS/GNSS, Wi-Fi/BT, Cellular and Antennas) module, chip level solutions targeting the M2M, IOT space. Daily duties.
• Identified, targeted customers in vertical markets
• Created marketing documents for antennas, GNSS/GPS
• Success target strategy led to multiple designs in
• Formulated elevator pitch, value proposition for sales
• Negotiated pricing, terms with vendors and customers

Sydney, NSW, AU

• Started wireless product business providing total solutions offering GPS modules and chipsets, Cellular (GSM/GPRS, CDMA/1XRTT, Wi-Fi, Bluetooth) Modems and Modules and antennas. Role included finding customers and.
• Targeted growth markets in M2M, Telematics, AVL, WLAN, telemetry, sensors, GPS and medical
• Program well on target for $1 Million in sales for first year.
• Developed synergistic selling of multiple components to increase revenue per account
• Created, wrote and organized content for Braemac website.
• Grew overall business for other account managers

• Software startup targeted SMB space for server and client management and monitoring software. Created Software launch plan, implemented OEM strategy to establish online/offline channel partners.
• Initiated business relationships with server, software and VARs.
• Working with strategic, high profile beta partners towards for promotion and ad campaign.
• Developed complete product launch, dependencies, planned launch events.
• Created PR campaign utilizing multiple media to build brand awareness.

Sunnyvale, CA, US

• Prospected, developed and managed accounts for a 30-person Electronics Design Consulting Services firm with a diverse range of clients spanning multiple industries with a focus on communication, full or part project.
• Sold electronics design-consulting services to OEMs.
• Presented to VPs, C-level executives and key decision-makers.
• Raised margins by selling technology and service differentiators.
• Successful in utilizing creative business opportunities in down market.

• Product managed HelloBrain’s web-based exchange for OEM customers looking service providers, intellectual property, handled relationships and exchanges dedicated to; i.e., Atmel, Altera and Insight.
• Created content and managed hardware and software categories.
• Developed partner programs and relationships targeting consultants, design services on/offshore.
• Formulated business plans to increase sales and market share at HelloBrain.
• Initiated and managed tradeshow presence for HelloBrain.

Phoenix, AZ, US

• Sales and account management for the largest semiconductor distributor in the world. Initiated contact with OEM customers ranging from startups, Fortune 500’s, military and governmental agencies. Participated with a.
• Exceeded $2 million quota; achieved $8 million.
• Awarded for exceeding sales, MBOs and performance goals.
• Performed market and competitive analysis, negotiations and development of strategic relationships.
• Negotiated large, multi-year contracts with Fortune 500’s and small and mid-size companies.
• Initiated multiple account calls to electronics OEMs for account assessment and development.

Fort Worth, Texas, US

• Developed and increased account penetration with substantial opportunity for margin and overall account growth. Customer interfaces with Operations, Management and Engineering.
• Independently advanced sales growth within focus accounts by 50%.
• Fostered relationships for tier one customers with Lockheed-Martin, Loral, others
• Drove Volume Purchase Agreements (VPA) with customers for large dollar contracts.
• Initiated promotional venues to increase visibility of contracts and generate leads for further follow up.

Bachelors Of Science, Business Administration - International Business

Education record