Sid Tiwatnee is a Founder at Erlin AI. Colleagues describe them as "Sid is a phenomenal leader and SEO expert. It's an important distinction to say that he is more than just your typical SEO guy. He understands the full needs of the business and is a great collaborator. While Sid was building his SEO team at the hypergrowth startup Resident (behind best-selling DTC mattress brand Nectar), I was building the content team. We were building these two bullet trains while driving them and had to find the right balance of speed, scale, efficiency, and quality work. Sid helped me understand the technical implications as we scaled our operations, while I helped him appreciate the value of great content that people will actually read. With our powers combined we were major contributors to Resident's 525% growth rate, scaling from $55M in revenue in 2017 $315M in 2018, becoming the fastest-growing online retailer in North America." and "Working with Sid made all experiences brighter and insightful. He is very thorough with his work, being an SEO guru, and additionally aided in several marketing and content strategies. He has an eye for all things trending and digging much deeper to result in top notch results. "