Overall responsibility for marketing and communications at Futurice

• Held overall responsibility for marketing and communications at ThoughtWorks globally (65 member marketing team)• Transformed the global marketing organization from a support function to a strategic business function• Developed high level marketing and brand strategy in line with vision of the organization • Worked with the leadership team on overall GTM strategy and positioning refresh• Set up and grew marketing teams across our key markets in the US, UK, Europe, Asia and Brazil • Designed and set up a global shared services marketing organization• Infused an integrated campaign approach to drive demand for the business• Created matrix-based marketing structure to streamline processes and enable scaling up • Provided ongoing coaching and mentoring to ensure a high-performance culture in the team

• Turned around and built a solid marketing team and function to drive growth• Developed a strong Go-to-Market strategy and positioning for our services in India• Field Marketing and demand generation activities - events, campaigns, social and digital. • PR and Content strategy to build a strong brand for ThoughtWorks in India• Led employer branding efforts along with recruitment teams – both offline and digital

• Setup the global Research/MI function from scratch and grew it to a five-member team. • Researched and analyzed various tech and market trends to identify future offerings• Worked closely with the sales teams to identify potential strategic accounts• Tracked competition and prepared regular reports for the senior management • Developed sales collateral, whitepapers and presentations.

• Go-to-Market strategy for specific TCS research offerings• Business planning and strategy formulation• Building business scenarios and for various research assets/offerings• Business development activities for TCS research offerings and assets

• Strategy / Planning for the CTO and R&D organization• Identify future areas of investment for TCS research • Tracking emerging technology trends and provide inputs to the Corporate Technology Board• Pre sales activities for TCS Innovation and R&D