Sidath Heenatigala Email & Phone Number

Colombo, Wp, Lk

Colombo, Western Province, Sri Lanka

Craft UX Vision: Shape and lead the UX strategy, aligning brand identity with user experience.Collaborate with Product Managers: Partner with product teams to integrate UX into overall product strategy and vision.Guide and Mentor Team: Lead the UX team, offering mentorship, making hiring decisions, and providing feedback for growth.Manage Resources and Budget: Work with senior management to allocate resources and manage budgets for UX research and tools.Drive UX Deliverables: Prioritize and assign tasks, ensuring deadlines are met and workloads are balanced.Refine Design Processes: Optimize workflows and document the design process for continuous improvement.Lead Design Reviews: Conduct reviews to identify usability issues and drive enhancements.Communicate with Stakeholders: Provide regular updates and coordinate with senior management and other teams on progress and requests.

Sri Lanka

Regal Image International Following a mobile-friendly redesign, the website experienced a 36.5% increase in visits, while retention rates improved by 21.7%. These gains were achieved through upgraded design, tailored services, and successful collaboration with senior management, stakeholders, and front-end engineering

Sri Lanka

Lobby & Collaboration, Experience Framework, IFS CloudRevamped the IFS Cloud’s notification panel for a more user-friendly experience, improved page parameter passing across lobbies by introducing CSV support for streamlined data management, enhanced TimeZone handling, and optimized the column chooser in the datasource designerActively involved in aligning IFS Cloud with machine learning capabilities, enabling it to identify customer behaviors and implement conversational models to enhance user engagementDrafted comprehensive end-user manuals for lobby and collaboration sections, ensuring that users have clear and accessible documentationEngaged in user acceptance testing, sanity testing, defect identification, verification, and root cause analysisProficiently managed diverse tasks, including problem-solving, effective communication, and mentoringcolleagues

Sri Lanka

GenieManaged the entire project's design lifecycle, building a user-friendly digital banking platform that significantly reduced paperwork and streamlined financial activities, and enhanced design efficiency by collaborating with senior management while working with three development teams using agile methodologies.Achieved a significant milestone by facilitating over 10 billion LKR worth of transactions, establishing Genie as the largest payment processing network in Sri Lanka by 2021 from its inception in 2018, while also garnering over 400,000 downloads, showcasing Genie's widespread popularity and adoption among users.Honored with prestigious awards, including SLASSCOM Awards for 'Best Startup Product/Service 2019' and 'Best Disruptor Product 2019,' as well as two gold awards at the LankaPay Technovation Awards 2019 for 'Most Popular Electronic Payment Product (Fintech)' and 'Best Mobile Application for Retailer Payments.

Sri Lanka

Colombo

PatpatGO Carpooling App (formerly UDIO): Led the design of the PatpatGO carpooling app, optimizing user experience through agile methodologies. This innovative solution reduced travel costs and stress while significantly enhancing user engagement, becoming one of Sri Lanka’s most popular innovations by the end of 2017.KitGro Food Marketplace : Directed the design of the KitGro mobile app, resulting in a notable increase in vendor sales through enhanced user experience.Dubai Henna By Sara : Executed both the design and front-end development for the website redesign of Dubai Henna By Sara, leading to a substantial increase in website traffic and average sales.Dellogistics.com : Overhauled the information architecture and front-end design for Dellogistics.com, resulting in a significantly higher customer retention rate and a more seamless user experience.Wish.lk : Designed and developed the Wish.lk website, including the implementation of a component-based design system, which improved platform consistency and drove a remarkable increase in average sales.

Sri Lanka

Key Contributor to Core Features: Collaborated in designing and developing essential components for the Riverview web-based SaaS platform, supporting its mission to help companies create, manage, and improve customer loyalty programs.Cebu GetGo Mobile App: Worked as part of a dynamic team to implement the Cebu GetGo app, providing users with an intuitive interface to earn free flights with Cebu Pacific through everyday purchases.Body Shop Malaysia Mobile App: Contributed to the design and development of the Body Shop Malaysia mobile app, enhancing customer loyalty by rewarding users for each purchase.

Sri Lanka

Bachelor Of Engineering (Beng) In, Computer Software Engineering

Oracle Certified Professional, Java Programming, Computer Software Engineering

Education record