Sid Azad
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Sid Azad Email & Phone Number

MD, Head of Mass Affluent and Growth, Private Banking and Wealth Management at Barclays
Location: London Area, United Kingdom, United Kingdom 8 work roles 3 schools
1 work email found @mckinsey.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
MD, Head of Mass Affluent and Growth, Private Banking and Wealth Management
Location
London Area, United Kingdom, United Kingdom
Company size

Who is Sid Azad? Overview

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Quick answer

Sid Azad is listed as MD, Head of Mass Affluent and Growth, Private Banking and Wealth Management at Barclays, a company with 78239 employees, based in London Area, United Kingdom, United Kingdom. AeroLeads shows a work email signal at mckinsey.com and a matched LinkedIn profile for Sid Azad.

Sid Azad previously worked as Partner at Mckinsey & Company and Partner & Vice President at Strategy&. Sid Azad holds Mba, Strategy & Change Management from London Business School.

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{first}_{last}@mckinsey.com
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Profile bio

About Sid Azad

I am a Partner at McKinsey & Company, based in London and lead the firm’s European Wealth & Asset Management practice. I advise banks, asset managers, and life insurers across Europe. My areas of experience and expertise include; retail banking, private banking, wealth management for high net worth clients, life and pensions, go-to-market strategies, digital propositions, operating-model design, end-to-end (E2E) transformation, data analytics capabilities, and mergers and acquisitions. I have served clients across UK, US, EU, Middle East, Asia and the Caribbean markets.

Listed skills include Strategy, Business Strategy, Management Consulting, Business Development, and 27 others.

Current workplace

Sid Azad's current company

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Barclays
Barclays
MD, Head of Mass Affluent and Growth, Private Banking and Wealth Management
London, England, GB
Website
Employees
78239
AeroLeads page
8 roles

Sid Azad work experience

A career timeline built from the work history available for this profile.

Md, Head Of Mass Affluent And Growth, Private Banking And Wealth Management

London, England, GB

Partner

Current

US

  • Based in London, I have over 17 years of multi-national advisory and consulting experience in the financial-services industry, advising banks, asset managers, and life insurers across Europe. My primary focus is retail.
  • leading several studies for large global and regional banks on their go-to-market strategy for private banking, including determining market and booking-center participation, business-model refinement, post-regulatory.
  • working with the retail bank of one of the world’s largest universal banks to develop a five-year business plan, future client segmentation, and capability-development road map
  • advising global and regional wealth managers on their investment management and savings propositions as well as their future business and operating model, given significant industry disruption across the value chain.
  • advising several global asset and wealth managers on developing and launching their direct-to-consumer businesses, including proposition design, robo- and algorithmic advice, underlying product architecture, platform.
  • advising universal banks on their long-term strategy development in light of disruptive macroeconomic and digital headwinds
Nov 2015 - Present

Partner & Vice President

New York, NY, US

  • Private Banking and Wealth Management – corporate strategy, portfolio optimisation, proposition design, operating model design (selected projects, led the Booz team in all cases)
  • Advised a large global British bank on its go-to-market strategy for the Wealth business, including assessing market participation, proposition development, reputational risk management
  • Advised a major global private bank on its investment management strategy and operating model. Assessment including advisory, discretionary and execution services, and product development
  • Established the Group Investment Management office for a major UK universal bank
  • Developed the business plan, capability roadmap and client segmentation for the retail banking business of one of the world’s largest universal bank
  • Developed the mobile banking strategy for a major global banking institution across mature markets and 6+ emerging markets (Africa, Eastern Europe, Middle-East)
Apr 2014 - Oct 2015

Partner & Vice President

Mclean, VA, US

  • Life and Pensions – corporate strategy and portfolio optimisation (selected projects)
  • Advised a major UK life and pension player on corporate strategy, with a view to either break-up or restructure the company. Led the Booz team assessing the strategic options
  • Assessed for UK’s second largest insurer, the viability of a separate with-profits division
  • Advised a major UK insurance company on the development of a wrap platformCards, Payments and Digitisation – strategy development, proposition design (selected projects)
  • Reviewed the impact of digital innovation for one of the world’s biggest card issuer and payment processor. Recommended an innovation roadmap resulting in 5% growth in market share
  • Wrote a paper assessing the benefit and financial impact of universally digitising the UK on behalf of a government sponsored programme – The Case for Universal Digitisation of the UK (2012)
Aug 2006 - Apr 2014

Summer Associate

Mclean, VA, US

  • Selected projects including some led post 2006 in fulltime position
  • Identified opportunities for improving efficiency and effectiveness of the corporate functions team of a major UK bank
  • Recommended the store location strategy for a major furniture manufacturer and retailer based on households covered by existing client and competitor stores. Evaluated client/competitor competencies by interviewing.
  • Advised one of the world’s largest beverages company on its European Sales & Marketing strategy including conducting detailed best practice benchmarking of leading competitors
  • Advised a private equity player considering acquiring a UK media company (including the online portfolio). Gained buy-in to not pursue the target due to limited long-term viability of the portfolio
  • Identified €14m cost savings in the below-the-line promotion spend of a global electronics major
Jun 2005 - Aug 2005

Analyst, Strategic Planning Group

Chicago, IL, US

  • Global snacks strategy with an aim to attain market leadership by 2006
  • Determined key trends in global snacks by analyzing market sizes and growth forecasts
  • Recommended acquisitions, new product opportunities based on market and consumer research
  • Evaluated potential for snack bars in Europe and recommended entry/exit decisions
  • Recommended to exit sugar confectionery business implemented in 2004Beverages market entry strategy to launch flagship brand in 4 developing markets
  • Led market assessment module in 4 target countries
Dec 2002 - Jul 2004

Business Development Executive, Financial Services Group

London, GB

  • Coordinated business development effort in the Banking and, Insurance industries – Established and managed relationships with senior management of FS companies – Collated industry intelligence and identified new.
  • Achieved 5% ($500,000) growth in group’s annual revenue by acquiring 2 major clients
Jun 2001 - Dec 2002

Vice President – Senior Most Management Team

Montreal, Quebec, CA

  • AIESEC is the world's largest not-for-profit organization conducting international employment exchanges
  • Elected as Vice President for India (full time paid one year term) after volunteering for 3 years
  • Led planning and training for South/East regions with a 250 strong volunteer base across 4 cities
  • Achieved over 50% growth in exchange numbers through client expansion and client referrals
  • India office won the ‘UBS Excellence Award’ for outstanding performance during my term
Aug 1997 - Jun 2001
Team & coworkers

Colleagues at Barclays

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3 education records

Sid Azad education

Mba, Strategy & Change Management

London Business School

Bachelor Of Commerce (Honors), Business

Shri Ram College Of Commerce (Srcc)

Cbse, Business/Commerce, General

Modern School
FAQ

Frequently asked questions about Sid Azad

Quick answers generated from the profile data available on this page.

What company does Sid Azad work for?

Sid Azad works for Barclays.

What is Sid Azad's role at Barclays?

Sid Azad is listed as MD, Head of Mass Affluent and Growth, Private Banking and Wealth Management at Barclays.

What is Sid Azad's email address?

AeroLeads has found 1 work email signal at @mckinsey.com for Sid Azad at Barclays.

Where is Sid Azad based?

Sid Azad is based in London Area, United Kingdom, United Kingdom while working with Barclays.

What companies has Sid Azad worked for?

Sid Azad has worked for Barclays, Mckinsey & Company, Strategy&, Booz Allen Hamilton, and The Kraft Heinz Company.

Who are Sid Azad's colleagues at Barclays?

Sid Azad's colleagues at Barclays include Barbara Mullins, Gemma Maple, Katherine Haynes, Syed Mohammed Khalid Rahman, and Bhavik Khadapkar.

How can I contact Sid Azad?

You can use AeroLeads to view verified contact signals for Sid Azad at Barclays, including work email, phone, and LinkedIn data when available.

What schools did Sid Azad attend?

Sid Azad holds Mba, Strategy & Change Management from London Business School.

What skills is Sid Azad known for?

Sid Azad is listed with skills including Strategy, Business Strategy, Management Consulting, Business Development, Due Diligence, Consulting, Business Transformation, and Financial Services.

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