Sid Breja

Sid Breja Email and Phone Number

Finance & Strategy Executive (ex-Amazon, Uber, eBay, Capital One) @ Moat Vision
Sid Breja's Location
San Francisco, California, United States, United States
About Sid Breja

Sid is a seasoned executive with over 20 years of experience delivering transformative value across diverse industries such as e-commerce (Amazon, eBay), mobility (Uber), consumer tech (JUUL Labs), and fintech (Capital One).Growth• P&L Management: Owned and transformed hyper-growth P&Ls up to $25B• Scaling: Spearheaded 5x growth over five years (40% CAGR) at Amazon and 150% annual growth at JUUL• Global Expansion: Strategized and supported global expansion of businesses into 20+ countries• M&A: Led M&A transactions exceeding $10B, including Amazon's $13.7B acquisition of Whole FoodsProfitability• Unit Economics: Achieved profitability for Amazon's $25B Consumables business while accelerating growth • Automation: Led automation initiatives to improve the structural economics of businesses by over 20%• Operational Excellence: Led operational excellence initiatives generating over $150M annually• Transformation: Reduced annual losses by over $250M by spearheading strategic pivot at UberCapital• Capital Raising: Facilitated capital raises exceeding $20B; secured $12.8B for JUUL and $9.5B for Uber • Investor Management: Regularly presented to Boards and investors managing over $50B in capital• IPO: Orchestrated IPO readiness at Uber and JUUL Labs by aligning strategic goals with financial outlook• Divestitures: Delivered $200M for Uber through strategic divestitures while optimizing resource allocationOrganization• Leadership: Led and expanded global groups of 150+ professionals across Finance, Strategy, and Operations

Sid Breja's Current Company Details
Moat Vision

Moat Vision

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Finance & Strategy Executive (ex-Amazon, Uber, eBay, Capital One)
Sid Breja Work Experience Details
  • Moat Vision
    Founder
    Moat Vision 2019 - Present
    San Francisco, Ca, Us
    • Advised on $20B+ of investments across e-commerce, marketplaces, retail, CPG, consumer tech, and mobility• Guiding startups on fundraising, growth, pricing, monetization, profitability, M&A, and IPO readiness• Senior Advisor (2023–2024) to Green & Smart Mobility (GSM), a leading electric rideshare company in Asia
  • Juul Labs
    Svp, Global Finance
    Juul Labs 2018 - 2019
    Washington, D.C., Us
    Owned $2.5B global P&L; led Finance teams for Americas, EMEA, APAC, Supply Chain, and FP&A• Instrumental in securing $12.8B in equity capital, elevating JUUL Labs' valuation from $15B to $38.5B • Led the global expansion to 10+ countries, doubling annual revenue from under $1B to over $2.5B• Increased gross margin by 10 percentage points through pricing optimization and operational improvements• Strengthened financial controls and aligned financial outlook with strategic goals to prepare for IPO
  • Uber
    Cfo & Head Of Strategy, Global Vehicle Solutions
    Uber 2017 - 2018
    San Francisco, California, Us
    Led finance and strategy for Uber’s $2B vehicle leasing business to drive revenue growth, while also supporting capital raises and IPO preparation• Facilitated securing $9.5B in equity capital, elevating valuation to $48B• Negotiated favorable terms for credit facilities totaling $2B to ensure liquidity• Secured Board approval to pivot from vehicle ownership to a partnership model through strategic divestiture• Achieved a $250M reduction in annual losses by transitioning to a partnership model• Divested and strategically reallocated assets (real estate, vehicles, and personnel), yielding $200M in cash
  • Amazon
    Finance Head, Consumables
    Amazon 2012 - 2017
    Seattle, Wa, Us
    Owned the $25B P&L for the Consumables Business Unit with 10+ multi-billion-dollar hyper-growth businesses• Achieved 5x sales growth (CAGR of 40%), scaling revenue from $5B to $25B in five years• Transformed the Business Unit to profitability for the first time through strategic and operational initiatives• Championed automation initiatives, improving structural unit economics by ~20%• Delivered $150M of incremental annual profits by identifying and leading operational excellence initiatives• Incubated programs like Online Pharmacy, SNAP Benefits, Voice Shopping, and Luxury Beauty • Drove 50%+ annual growth in highly margin accretive ad revenue by partnering with the advertising team • Revamped the $1.5B 'Subscribe & Save' program, boosting profit margins by ~20% while accelerating growth• Achieved 10% incremental growth by relaunching the $10B 'Amazon Mom' program as 'Amazon Family’• Secured $500M investment to expand Amazon Fresh grocery delivery globally• Set the pricing and assortment for the Consumables Private Label products, driving $120M in annual revenues• Launched Prime Pantry, and scaled it to $500M revenue within 2.5 years• Led due diligence and execution of strategic deals, including Amazon's $13.7B Whole Foods acquisition
  • Ebay
    Sr. Manager
    Ebay 2008 - 2011
    San Jose, Ca, Us
    Led Global Analytics & Strategy for eBay Fashion, Electronics, and Shipping• Led eBay's turnaround strategy, enhancing customer trust, delivering value, and expanding product selection• Designed pricing and promotions to grow ‘Free Shipping’ transactions from 5% to 30%• Collaborated with a top-tier consulting firm to develop and execute eBay Fashion’s strategy• Created a new pricing structure, boosting revenue by 2% and NPS by 3 points
  • Capital One
    Sr. Business Manager, Marketing & Analysis
    Capital One 2006 - 2008
    Mclean, Va, Us
    Led direct-to-consumer auto loan business with full P&L ownership• Collaborated with sales, marketing, and operations teams to double loan originations from $115M to $250M• Optimized direct mail strategy, boosting profitability by 60%, from $8M to $13M annually• Revamped product strategy, driving 40% demand growth and $8M in annual revenue

Sid Breja Skills

Analytics Cross Functional Team Leadership E Commerce Strategic Planning Cfos Negotiation Segmentation P&l Management Pricing Thought Leadership Operational Excellence

Sid Breja Education Details

  • The Ohio State University Fisher College Of Business
    The Ohio State University Fisher College Of Business
    Finance
  • Stanford University
    Stanford University
    Strategic Decision And Risk Management
  • St. Stephen'S College, Delhi
    St. Stephen'S College, Delhi
    Mathematics

Frequently Asked Questions about Sid Breja

What company does Sid Breja work for?

Sid Breja works for Moat Vision

What is Sid Breja's role at the current company?

Sid Breja's current role is Finance & Strategy Executive (ex-Amazon, Uber, eBay, Capital One).

What is Sid Breja's email address?

Sid Breja's email address is si****@****ail.com

What is Sid Breja's direct phone number?

Sid Breja's direct phone number is +120694*****

What schools did Sid Breja attend?

Sid Breja attended The Ohio State University Fisher College Of Business, Stanford University, St. Stephen's College, Delhi.

What are some of Sid Breja's interests?

Sid Breja has interest in White Water Rafting, Jogging, Theatre, Reading, Music, Shopping, Movies, Stock Trading.

What skills is Sid Breja known for?

Sid Breja has skills like Analytics, Cross Functional Team Leadership, E Commerce, Strategic Planning, Cfos, Negotiation, Segmentation, P&l Management, Pricing, Thought Leadership, Operational Excellence.

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