Asst. Brand Manager
Anhaar Foods
Lahore
Assisting overall Brand strategies, Brand positioning, trade, activations, social media marketing and Packaging design development of Anhaar Product portfolio i.e.; Whole Milk, Full Cream Milk, Low Fat Milk, Anhaar White Crystal Sugar and Daily Dairy. Currently focusing to expand product portfolio and touching new markets in Dairy and Foods. Execute campaigns, introduction of new products in portfolio. Managing and assisting ATL and BTL branding and marketing activities. This role enables me to apply Marketing and Branding theories in to practical manner to give value to the customer. Main responsibilities:-Effectively delivers all tasks and responsibilities including but not limited to marketing related activities such as ATL, BTL, Trade, and Social & Digital Media etc.-Coordinate with partner agencies and vendors to get respective work done effectively.-Organize, plan and execute marketing campaigns in conjunction with the BM.-Frequently perform market visits in order to observe House brands’ campaigns, competitor activities, and compile findings for BM and top management.-Managing ANHAAR social media marketing (Facebook( www.facebook.com/anhaarmilk ), website(www.anhaar,com.pk), YouTube(www.youtube.com/anhaarmilk) and Sms marketing.-Source and scan advertising opportunities and manage placement of adverts in media including TV, Radio, Press, Outdoor, Trade, In-store, etc.-Scan and review sponsorship opportunities and present feasibility to the BM regarding placement of adverts in the respective media. -Lead market research teams to analyze market trends, customer preferences, and competitor’s promotions and collect data which helps monitor and revise the brands positioning and strategy.-Effectively coordinate on-ground brand activation such as events, conferences, seminars, receptions and exhibitions etc.
