Siddartha Gokaram Email & Phone Number

San Francisco Bay Area

• Managed end to end lifecycle campaigns, handling everything from strategy development, email coding, segmentation and list pulls, cross team coordination and all deployment and journey development in SFMC.• Work closely with business partners and stakeholders and help them effectively leverage the Email Channel to meet and exceed their business goals• Directly manage a team of Email Marketing Managers that support the implementation of email programs for all lines of business within LendingClub, building redundancy and business continuity into the support model• Architecture and design for the Business process development team.• Responsible for project lifecycle, incl. analysis, design, development, implementation, support and enhancement.• Experience in front-end development (HTML, CSS, JavaScript)

555 Market Street

• Worked on Uber internal tools and have a vast knowledge on their functionalities.• Deployed more than 1000 campaigns with an excellent achievement record.• Worked with Uber Eats clients like Mc Donald's, Chick-fil a, Taco Bell, etc.• Across clients accounts have successfully managed/executed simple-to complex email campaigns across the following ESPs: ExactTarget.• Create 1:1 customer centric journey builder interaction and integrate with Sales Cloud to track, report and manage customer lifecycle.• Create and maintain email reporting dashboards, conduct A/B testing and provide test results to the Marketing team to drive segmentation, delivery and content decisions.

775 Mountain Blvd Ste 18, Watchung , Nj 07069

• Responsible for strategic planning, project coordination, and quality control procedures required to deliver direct marketing, database and analytical projects.• Day-to-day management of client data projects, including work-flow coordination, internal resource management, and related activities.• Optimize existing campaign processes and workflow as needed to adapt changing client deadlines/needs.• Coordinate inputs, perform quality checks to ensure data integrity, maintain campaign schedules, participate in the strategic planning process• Assist the Account Teams with development of sound Direct Marketing programs.• Prepare campaign and customer reports/analyses, and• Manage and execute email and direct marketing campaigns• Work with internal development and engineering teams to maintain, revise and develop internal campaign management and reporting tools• Implemented testing strategies (A/B, subject line, creative, segmentation) to optimize efficiency and ROI• Support and advice account/campaign team on best direct marketing practices.• Knowledge in SQL, database and transaction processing concepts, query analysis tools and performance optimization of queries.• Query data in SQL for problem solving & analysis.• Understand Business Objects reporting.