Sid Verma Email & Phone Number

Seattle, Wa, Us

Manage a cross-functional team (14 engineers, 2 Data Engineer, 1 BIE and 1 product manager) responsible for Amazon Ads Notification delivery systems, overseeing 20+ systems that processed billions of daily notifications across 4 channels (email, website, mobile, WeChat). System responsibilities included content creation, audience management, personalization, experimentation, and end-to-end notification processing across 4 channels.

Seattle, Wa, Us

Established and managed a team of 10 full-stack engineers, responsible for managing the core infrastructure to automate the science workflows E2E and launching new customer experience on Amazon Homepage.

Seattle, Wa, Us

• Led multiple strategic initiatives for the targeting tool, which was used by 400+ teams across Amazon. Achieved an availability SLA of 99.9% at a 5-minute SLA, and a QPS (queries per second) of 1 million.• Integrated 6+ Amazon subsidies into centralized targeting and measurement tools to create a 360-degree view of customers. This enabled providing a more personalized experience. The integration reduced the company's infrastructure cost spend by 30%, centralized targeting attributes at a central location, and created consistent omni-channel messaging across multiple Amazon channels.

Seattle, Wa, Us

• Led strategic initiatives across 25+ teams owning projects from idea to execution to successful delivery in Listing and Selection (Assurance, Quality and Safety) programs.• Led 25+ teams through quarterly planning and held all stakeholders accountable to a high throughput by developing flashes, monthly business updates, and other mechanisms. As a technical leader, I influenced strategy and outcomes of the projects.

Seattle, Wa, Us

San Jose, Ca, Us

Development of mobile applications

Chandigarh - Developed Web Portal for Haryana Welfare access, provides a unified interface for all entities in the department, and a dynamic information repository of the department.