A strong belief in ‘The magic outside the comfort zone’, a passion for evolving brands and a keen eye for data-generated consumer insights have shaped me into a versatile and resilient marketing professional. I have over 9 years of exceptional work experience in brand strategy, design and communication.I also have a great passion for music. As a singer-songwriter I’ve maintained my personal goal of releasing my songs and delivering successful public performances over the past 10 years.My core competencies include:• B2B and B2C marketing & communications• Strategic brand planning – Customer segmentation, brand positioning, market share strengthening• Data management - Data processing & visualisation for consumer insights• Customer relationship management• Advertising & promotion• Content creation & graphic design• Social & digital media managementAt WSP, I've migrated to the B2B space that completes my personal agenda of achievements within the marketing industry. My responsibilities now include data management and CRM with a strong focus on Customer Segmentation and Marketing Automation, championing the software Marketo.At Taj Foods Australia, as a Marketing Manager, Graphic Designer, Digital Marketer and Consultant, I gave Taj a strategy and a direction. I re-branded Taj to create an appealing and up-market top of the mind value. Using Adobe Illustrator, I’ve designed the creatives for social media, packaging, trade-shows and more.At Falcon Advertisers, as an Adviser, Leader and a Designer, I was aligning, organising and managing teams and delegating work at Falcon’s three offices in India.At JWT, I handled two important brands - Airtel and Pepsico. My role was of a process owner, marketer, data interpreter and comms specialist. I was thoroughly involved in product & market understanding, research, competitive analysis, communication strategy, media planning, people management and operations – covering ATL, BTL, digital and on-ground activation.
Listed skills include Advertising, Integrated Marketing, Marketing Communications, Marketing Strategy, and 40 others.
