Self-directed and driven event management professional with comprehensive accomplishments leading strategy, execution, budget planning, promotional marketing and cross-functional teams to ensure success and achieve goals. Known as an innovative thinker with strong sales & marketing, Advertising and PR, and entertainment acumen. Demonstrated success developing and seamlessly executing plans for large scale events. Recognized for maximizing performance by implementing appropriate strategies through analysis of details to gain an understanding of customer and vendor requirements. Highly organized, creative problem-solver who excels at guiding teams through challenging projects.Accomplishments:•Have been organizing International Women Leadership Conference since 2005, welcoming national/ international guests, dignitaries from public-private sectors, political leadership, social/welfare organizations, media personnel, etc.•Giving the People of Karachi a colorful fashion trade event titled Karachi Fashion Week since 2007, establishing fashion designers and retail brands, emerging talent and providing them with the opportunity to showcase their collection on a professional runway.•Organized British Trade Exhibition in Pearl Continental Hotel, Karachi, in presence of Her Excellency Queen Elizabeth II. It was the ceremony that witnessed the opening of ICI in Pakistan.•Organizing Islamabad Fashion Week since 2008, in presence of international & local buyers, with prominent coverage of international & local media and participation of emerging talent.•First event planner who staged “Men-Only” Fashion Week in Karachi, introducing male models, fresh faces while providing them opportunities to showcase their true skills.•Had honor to organize Pakistan gem and Mineral Show in Peshawar on instructions of the then Prime Minister of Pakistan, Shaheed Mohtarma Benazir Bhutto.•Looked after Advertising, Marketing, Branding, and Promotional campaigns for International Defense Exhibition and Seminar (IDEAS). The event provides an ideal interactive platform for defense forces to access the best products and technologies available to cater for their respective defense requirements. It is the most important marketplace for presenting innovative ideas.Expertise:Event Planning, Hospitality Industry, Event Management, Customer Relationship Management (CRM), Recruiting, Project Management, Budgeting, Event Production, Special Events, Corporate Events, Vendor Management, Budget Management, Project Planning, Business Process Improvement, Marketing and Promotions.