In my current role, I take care of complete research operations i.e. getting a brief from clients till translating the brief into research problem & presenting the answers to clients. I have worked on both quantitative & qualitative side of research. I have also handled syndicated studies for AdEx (Outdoor & Print) and Travel Retail Price Audit. Here is the gist of studies I have handled: Ad-Pre Testing Pre & Post Campaign Study Concept Testing Product… Show more In my current role, I take care of complete research operations i.e. getting a brief from clients till translating the brief into research problem & presenting the answers to clients. I have worked on both quantitative & qualitative side of research. I have also handled syndicated studies for AdEx (Outdoor & Print) and Travel Retail Price Audit. Here is the gist of studies I have handled: Ad-Pre Testing Pre & Post Campaign Study Concept Testing Product Testing Segmentation ResearchClients I have worked on: Media: Zee Essel Group (& Pictures, Zee Zindagi, Zee Classic) Nerwork 18 (CNBC TV 18) Bennett, Coleman & Company (Times Now, ET Now)FMCG: HUL (Red Label, Foodista – Mindshare Fulcrum) Fineti, Bisleri Urzzaa & Belchick ChickenAutomotive: Tata Motors (A project for Lodestar UM – For Tata Bolt & Tata Zest)BFSI: IndiaFirst Insurance Others: TAM Media Research & FinolexRoles & Responsibilities :- Designing the research methodology.- Formulating a plan/proposal and presenting it to the client or senior management.- Drafting research instruments such as Questionnaires & Discussion Guides.- Briefing interviewers and moderators. - Liaising with and managing survey staff (Field Investigators).- Undertaking ethnographic research (observing people in their homes and other environments).- Conducting qualitative or quantitative surveys, which involves field, interview or focus group assessments.- Using statistical tools to manage and organize information.- Monitoring the progress of research projects.- Analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts through statistical tests.- Writing detailed reports and presenting results to client. Show less

Roles & Responsibilities: This was my first stint as a Brand & Marketing Manager for a digital media city portal. Where I spearheaded the organization on both Sales & Brand front. I have handled a team of 4 Sales Executives along with 1 Creative Content Executive & 2 Software Executives.Marketing & Brand Function:- Understand & map the brand’s performance vis-à-vis with that of competitors.- Understand the Ad-sales pricing pattern prevailing & strike a right… Show more Roles & Responsibilities: This was my first stint as a Brand & Marketing Manager for a digital media city portal. Where I spearheaded the organization on both Sales & Brand front. I have handled a team of 4 Sales Executives along with 1 Creative Content Executive & 2 Software Executives.Marketing & Brand Function:- Understand & map the brand’s performance vis-à-vis with that of competitors.- Understand the Ad-sales pricing pattern prevailing & strike a right price.- Map the brand’s performance on in terms of its equity.- Assist integration of campaigns with brand consistency.- Decide the future brand architect based on consumer trends.- Plan for events, brand sponsorship & brand placement.- Take care of ATL & BTL activities.- Co-ordinate & oversee the work of collateral agencies.- Oversee & plan the appropriate content for the portal.- Write reports, creative & IT briefs.- Monitor the brand’s performance on social media platforms.- Plan for SEO & SEM.- Undertake ad-hoc studies to understand the consumer trends.Sales Function:- Identify the potential markets for sales.- Area mapping for territory design & manpower allocation.- Keeping a track of missing advertisement from Print & Outdoor media.- Scope for the media innovation for brand to boost the chance of sales.- Keeping a track of P & L of the account.- Undertake the Ad-space Evaluation Matrix in accordance with client needs.- Design the prospecting exercise for cold calling.- Training the sales team. Show less

- Identifying the communication strategy of Q.S.R Brands - Identify the creative & execution appeals.- Deciding the criteria for Perceptual mapping- Conducting Qualitative & Quantitative research for the same.- Perceptual mapping of the Q.S.R brands.