Contributing to planning and conceptualization of various marketing strategies aimed towards the growth in business volumes as well as profitability in order to achieve the set targetsManaging the alignment of corporate marketing plans & programs with field sales needs and marketing initiativesDeveloping marketing materials and communications to enhance brand visibility and awareness in the marketPerforming market research and tracking competition to fine-tune products/strategiesAnalyzing current market trends and designing recommendations in the areas of targeted and online marketing with respect to the opportunities in the marketRegulating multiple marketing agencies and developing vendor base for various marketing needs and activities.Ensuring smooth coordination with department managers and corporate staff to develop and implement plans Identifying the aggressive business acquisition of corporate key accounts with long term and sustainable buying potential to maximize revenue generationForecasting demand, managing inventory, organising channel events, managing ATL/BTL activitiesWorking closely with Customer Service Representatives to ensure customer satisfaction and problem resolution