• Created high-converting UCGs for brands like Skillmatics, Supply6, Zaydn, Alpino, Bummer and more.• Achieved significant improvements in hook rates and hold rates for brands like Skillmatics and Supply6.• Partnered with marketing teams and influencers to create authentic content aligned with brand objectives.• Produced relevant and timely trend-based UGCs weeks prior to their mass-adoption by Indian brands.

• Revamped copy for the brand's social media, lead gen and communication collaterals.• Grew engagement and followers through feature-benefit selling and visual-copy synergy. • Lent a fresh—empathetic and helpful—voice to the brand to build trust and brand recall.• Cracked product positioning for 40+ upskilling courses by aligning USPs with TG's pain points.• Amassed a broad copywriting portfolio of 12 collaterals in 12 months (added for reference).

• Revamped reference books for classes five through ten.• Restructured reference books for classes eleven and twelve.• Integrated flows and formats of reference books across all mediums. • Accelerated timelines of projects by removing bottlenecks in DTP processes and operations. • Formulated the content creation strategy for grammar reference books for classes five through ten.• Authored 16 reference books within 20 months while keeping stipulated timelines and budgets.

• Worked in the content creation team i.e. writing product descriptions for eCommerce websites.• Wrote short, crisp, creative and compelling why-buy statements in the brand voice of the client.• Edited content to ensure accuracy, readability, tonality and uniformity as per clients' guidelines.• Managed the entire product taxonomy process of the site i.e. categorising products to drop-lists.• Performed website clean-ups across product categories as and when they were deemed feasible.• Resolved PDP creation requests for priority SKUs i.e. SKUs that had to go online within 24-hours.• Collaborated closely with off-shore clients for the completion of retail tasks on a day-2-day basis.• Prepared week-on-week compliance reports that made the identification of discrepancies easier.