Received 'Superhit' award for digital launch of Rocketry - The Nambi Effect and Bigg Boss S16, driving the highest viewership ever for the platform on the launch weekendSuccessfully managed ATL/BTL campaigns for key launches across four languages, defining brand positioning and executing strategies to strengthen brand equity.Demonstrated expertise in media planning, including digital, TV and outdoor to drive effective brand communication, resulting in a massive boost in audience reach.Fostered agency coordination, collaborating with creative and media teams to develop impactful 360 campaigns

Won back-to-back 'Champion of the Year' awards for outstanding performance in 2017-18 and 2018-19Managed marketing for 15+ movie projects at Yoodlee Films, covering marketing assets, digital promotions, PR, brand partnerships, on-ground events, and media planning & buyingCreated music marketing campaigns for 50+ song launches in Hindi film, non-film, Telugu, Bhojpuri, and Punjabi languagesLed Facebook monetization efforts, driving significant growth in overall average minutes viewed, resulting in substantial revenue outcomesEstablished brand collaborations with Ola, Grofers, and Axis Bank for Saregama Carvaan, amplifying brand visibility Contributed to the events vertical by launching campaigns for new music IPs such as Disco Dancer - The Musical