Handled Products and Services based B2B/B2C brands collectively under a Cleaning & Facility Mgmt. conglomerate. KRAs include brand strategy, product placement and promotion.1. Repositioned Partek brand in West India with concept selling and FMOT innovation in Hospital Hygiene: Result: Corporate tie-ups with leading Hospital Chains2. Promoted Partek Steam cleaning products extensively to target markets. Runner’s up recognition in CIP Expo 2013 for Best Hygiene Product & Increased sales by 20%3. Rejigged brand presence amongst FM Contractors in NCR with strategic tie ups and quicker service support. Result: increased sales by 30%4. Handled strategic tie-ups with Chemical partners to develop innovative cleaning chemicals in water soluble sachets. Result: reduction in transport/store cost by 1000% with a wide environmental sustainability impact5. Devised comprehensive marketing collaterals for 500+ products on all fronts–photography, design layout, colour, write-up, print & distribution

Calm & Riot offers fresh brand experiences using modern tools to startups and sizable corporations looking for a unique branding proposition.

1. Positioned India’s first professional brand in Indian Railways in the form of Platform Cleaning, On-board Cleaning and Products. Result: new revenue stream from products and services. 2. Transitioned sales approach from product selling to concept selling. Devised systems and projected as problem solver for multiple industries. Result: Increase in sales by 15%3. Led Advertising with external agencies in ZMOT innovation and better online presence. Result: Increased hits on social media and web portal by 25%.4. Created MS-Excel based reporting and DB formats for sales and marketing team of 30+ solving inefficiencies in client database and enquiry reporting.

1. Achieved business sales of 22 lacs combined in 1 quarter. (Oct – Dec ’11)2. Handled 10 major accounts with a 20% increase in revenues from after sales and spare parts.

1. Planning and outlining the course of action for execution of Government initiated surveys related to Cleanliness & Sanitation levels in Villages around MP and Maharashtra. 2. Collecting and compiling data gathered from various check points and forming coherent statistics 3. Initiating fund raising activities under CSR and implementing promotional strategies for social awareness for SMEs.4. Teaching Spoken and Written English to under privileged children to enable them to read and write.