On-site Marketing for Private Brands- Lead the on-site discoverability and visibility activities for Amazon's Private Brands across 11 categories- Collaborate with internal and external stakeholders to use organic and paid channels and tech driven widgets to drive traffic to Private Brands selection- Identifying touchpoints in the shopper's journey on Amazon to leverage on-site visibility assets for new customer acquisition and customer retention Driving Marketing for New Product Launches for Private Brands- Led the pre-launch marketing activities for the launch of 4k+ SKUs across 222 collections in 16 categories for the IN Private Brands business- Responsible for on-product branding, packaging design and on-product collaterals for food and non-food product launches across 8 brands- Liaise with external agency partners for on-site communication such as product detail page content and product imaging to communicate product features and specifications to simplify customer purchase decisionsOn-site Paid Advertising- Collaborate with external agency partners for creation and management of sponsored ad campaigns across 5 brands- Planning and budgeting for category ad spends at a day and brand level during peak sales periods for 4 brands- Tracking campaign and SKU level ad configuration and performance across Sponsored Product, Sponsored Brand and Sponsored Display ads at a weekly cadence- Performance analysis to identify gaps in spend efficiency and re-prioritization of campaign level budgets based on business priorities and performance of ad typesOther Projects- Supported the imaging team to standardize imaging styleguides for Private Brands SKUs across 178 product types- Enhanced the product detail page experience for 500+ existing SKUs using interventions in search keywords, product summary videos and infographic creation for top traffic driving SKUs

Devised a Customer Lifecycle Management strategy for a new business using a cohort-based approachImplementation | Formulated a playbook for customer Awareness, Acquisition, Engagement and Retention stages of the lifecycleUnderstood & mapped the Digital Customer's Decision Journey to different stages of the implementation playbookDrafted a dashboard to outline different metrics to measure at different stages of the Lifecycle strategy

Developed a marketing strategy and supply chain component for farm produce in the Saryu and Revati valleys for the market outlet of "Him Amrit", at Bageshwar, Uttarakhand. Stayed with the farmers at Shama Village in the Revati Valley and attended their Interest Group meetings where farmers from the cluster of 8 villages in the valley addressed their concerns.

• Looked after the digital marketing requirements for Finelaer, an online leather goods retail brand• Constructed marketing efforts based on the tastes and preferences of the consumers in the USA—the target market for the brand• Successfully formulated a plan of action for the brand based on results derived from Google Analytics that increased the number of website visits by 40%

• Shopfloor management and interaction with customers along with layout maintenance • Interacting with warehouse personnel on a daily basis for maintenance of department stock levels during sales and peak season• Using historical data to identify trends and pilot for the forthcoming period in terms of turnover • Actively participated in propagating DecaBike, the cycling club of Decathlon Baroda. This resulted in increasing repeat customers by 7%• Coordinated with BookMyShow for Decathlon Baroda’s first anniversary celebrations in Baroda