🌟 From Vision to Reality: My Journey with Bhagavad Gita For All (BGFA) 🌟 Transforming the Bhagavad Gita into a modern, engaging experience has been a multifaceted challenge and privilege. Here’s how I spearheaded and contributed to bringing this project to life: Concept Creation and Development through:1. BGFA’s Unique Storytelling Style: - Developed BGFA's unique storytelling visual approach, pioneering en-mass adoption, training, and scaling of image generation technology. - This team has generated over 5,000 images used in our storytelling. (Check out BGFA's Youtube channel to witness this)2. Shri Krishna Animations: - Drove character development with the M2 Animation team to create a surreal, authentic, and relatable depiction of Shri Krishna. 2. Scaling YouTube and Social Media Channels - Built and led a content team of editors, designers, and writers achieved half a million YouTube views, including a viral trailer with 1.8 lakh views, on a "no-face" channel. - Tackled the unique challenge of scaling high-quality animated outputs without the ease and cost-efficiency of human-on-camera content, highlighting the team's innovation and ability to deliver impact-driven storytelling. 3. Developing the BGFA App - Led app structure and flow, focusing on user engagement and intuitive navigation. - Developed unique features like Shloka of the Day and Shloka Mode for meditative audio recitations. 4. Driving the Coffee Table Book’s Creative Direction - Worked with book design experts in directing design, style,to deliver a luxury product blending vibrant illustrations5. GTM - Developing ad narratives to engage diverse target groups, delivering high-performing creatives across Meta and Google. - Driving GTM by onboarding ad agencies to drive sales & optimise purchase funnels.

VIBGYOR ACE Programme for JEE & NEET 2022-2024 (ongoing)- End to end setup and driving the marketing & growth for the VIBGYOR ACE Programme with ARIV Education & VIBGYOR Group of Schools across 17 schools PAN India- Boosted admissions through performance marketing campaigns across Google Search, Facebook Lead Ads- Drove PAN India Offline campaigns across 20+ locations in OOH media such as LED screens, Hoardings &, Bus shelters - Developed & executed the communication strategy for all ad campaigns, with the 'Possible at VIBGYOR ACE' branding - showcasing the hollistic approach towards competitive exams at ACE- Managed a comprehensive social media calendar to enhance brand visibility and engagement with students and parents.- Optimised CRM systems for efficient lead management and streamlined the admissions process.- Designed and executed nationwide marketing campaigns, driving awareness and conversions for the program.2021-2023- Driving Performance marketing campaigns for ARIV targeting K12 students achieving record low CPL in campaigns through continual optimisation- Setup the lead flow CRM structure from website to sales teams to facilitate conversions & attribution of leads with over a 20% conversion rate - Call Centre set up, analytics & lead optimisation for inbound and outbound lead campaigns- Strategising new launches & partnerships in the Education space: onboarded VIBGYOR Group of schools as a marquee PAN India client- Leading the content strategy for social media marketing for ARIV - Offline media lead for print ads, signages and marketing paraphernalia across India- Leading the marketing team of content writers, designers and agencies

- Driving the GTM strategy for the InterMiles App through performance marketing across the Facebook Audience network with KPIs of installs, enrolments & transactions on the InterMiles App- Driving multiple campaigns across the Payments LOB of InterMiles optimising on visits, transactions and spends- Conceptualizing and developing gamification constructs for the InterMiles App, leading to high user interaction and engagement maintaining brand relevancy & high DAU's for a travel-oriented brand during a global lockdown- Running metrics tracking gamified initiatives optimizing on DAU, MAU and engagement on the InterMiles App- Data analysis with regards to tracking in-app user behavior and structuring initiatives basis insights - Contributing to the overall Social media strategy for InterMiles & InterPay Apps.

- Analyzed the customer journey & identified areas of channels of high churn & developed lead retention strategies leading to higher customer satisfaction (20%) and engagement (25%) - Made recommendations on marketing & process improvement measures based on existing competitive landscape as a part of the strategy to develop the Qida App- Drafted & implemented a GDPR marketing checklist to ensure compliance with the latest norms thereby preventing a fine of upto 2% of the turnover

- Managed the relaunch of highest revenue grossing product of the company by altering packaging based on inputs of R&D, legal, consumer research & 3 other teams in 7 geographical markets with over 127SKUs- Streamlined the product packaging and design process by implementing the insights driven from customer research studies in the product shoot & development process

- Restructured the pricing strategy for the magazine by developing a freemium model generating upto €2M in revenue annually and developed a photographer-based storytelling social media strategy showing upto 40% higher user engagement

- Set up operations to facilitate the launch of the Robomate+ (android) app (valued at 80M€), leading to over 1M downloads within four months of launch- Drafted & implemented an app download strategy by analyzing the customer use cases leading to over 100k app downloads without ad spends- Leveraged the brand ambassador (Amitabh Bachchan) for a PAN India branding/app download campaign- Led the push notification engagement strategy on the app- On-boarded Amazon, Paytm & Snapdeal as strategic partners by driving the e-commerce alliance program

We launched the Robomate+ App catering to test prep and the conventional education system in India. • Set up a prompt-based online sales funnel for converting freemium to paid subscribers leading to a 40% conversion in monthly sales figures • Developed the CRM pipleline for lead flow, with emails & phone calls focused on converting freemium leads

- Performed audits & analytical review of financial statements for Banks & PE Funds