- Worked for clients in AU and NZ, spanning various sectors, including supermarkets, travel, tourism, energy & automotive accessories, with a focus on full-scale GA4 migrations and ecommerce tracking.- Collaborated with product teams for a large retail client, overseeing 4+ brands.- Conducted frequent gap analysis to create and prioritize analytics backlog. Recorded analytics tracking requirements and ACs meticulously using Confluence & JIRA tickets.- Conducted requirement gathering workshops and created comprehensive measurement frameworks aligned with business goals, visually mapping website user journeys within the analytics framework.- Streamlined internal processes and workflows, and improved knowledge retention processes.- Scoped project estimates and performed account and project management tasks.- Created Looker Studio dashboards to report on the performance of new and existing website features.

General Responsibilities- Analysed web usage and performance, document findings and provided recommendations on potential improvement.- Created solution documentation and presented the solution as required.- Recommended web measurement tactics tied to business goals and helped define appropriate measurement frameworks.- Collaborated with web developers to define/setup/modify tagging infrastructure, and create tagging implementation documentation.- Participated in quartely planinng and sprint refinement sessions to scope, define and create analytics requirements based on existing and upcoming features and business needs.- Create reusable reports and dashboards in Google Data Studio.

General Responsibilities- Digital analytics stack solutions implementation & documentation.- Extracted/created reports, success metrics, & reusable dashboards.- Provided client-based knowledge-sharing and training sessions.- Google Marketing Platform stack integration.- Collaborated with client's UX & development teams to analyse, A/B test & improve user journeys and with senior management for measuring its success.- Tools used: Google Analytics and GA4, Tag Manager, Data Studio, BiqQuery, Jira, Confluence and Figma.

- Worked across all frontend channels.- Used CRM to manage accounts, process orders, and resolve queries.- Liaised with offshore processing team after-sales for timely service delivery.

- TechHR startup based in Auckland.- Performed SEO activities & suggested content, process & website improvement ideas. - Handled admin work such as updating the backend with newly posted jobs from local startups.- Tools used: SEMRush, Google Analytics.

In liaison with the Planning Director, solely responsible for the Photography and Influencer Marketing.- Created and updated a database of 500+ social media photographers, influencers and vloggers.- Reached out to the influencers on social media for influencer food-tasting schedules & product promotions. - Created and maintained a worksheet of clients to track successful influencer tastings to keep up with their planned visits. Managed 10+ US-based clients through it.- Set up meeting schedules, sent calendar invites and ensured that the scheduling proceeded as planned.

- Resolved client issues and provided suggestions on Cerner's database and proprietary healthcare management system.- Managed and prioritised incidents via Jira.- Proactively developed automation using Excel to reduce incident processing time from ~50 minutes to ~15 minutes.

- Worked on six projects supporting Digital Navigational Maps, previously known as Nokia Maps. - Developed maps using proprietary GIS (Geographic Information Systems) software (similar to ArcGIS.) - Used spatial data to develop maps by implementing set rules and procedures.- Helped in successfully acquiring a new project by training a team of 15.- Won a performance award within 6 months of joining Here Maps in 2016 for a challenging project. Took ownership of the project to improve productivity and meet deadlines while mentoring a team of ~20.