Senior Digital Analytics Consultant
Current- Worked for clients in AU and NZ, spanning various sectors, including supermarkets, travel, tourism, energy & automotive accessories, with a focus on full-scale GA4 migrations and ecommerce tracking.- Collaborated with product teams for a large retail client, overseeing 4+ brands.- Conducted frequent gap analysis to create and prioritize analytics backlog. Recorded analytics tracking requirements and ACs meticulously using Confluence & JIRA tickets.- Conducted requirement gathering workshops and created comprehensive measurement frameworks aligned with business goals, visually mapping website user journeys within the analytics framework.- Streamlined internal processes and workflows, and improved knowledge retention processes.- Scoped project estimates and performed account and project management tasks.- Created Looker Studio dashboards to report on the performance of new and existing website features.