 Marketing & Brand Management: Developing strategic marketing initiatives to increase brand awareness/recall & build loyal consumers through positive brand associations. Strong understanding of media landscape mapped versus the target audience leading to efficient marketing spends. Continuous innovation in the brand/product leading to differentiation from competitors and creating brand affinity for the products. Strategy: Planning sales initiatives & defining short-& long-term growth opportunities & business needs. Executing go-to-market strategies, evaluating market potential, prospects & competition to offer new products & services, ensuring customer delight.

 Developed and designed the go-to-market strategy for a revamped launch of Luvit chocolates across the DS distribution (General Trade) channel & E Commerce/Market Place (Amazon, Flipkart etc) contributing to an increased market share. Responsible for managing the existing chocolate portfolio(LuvIt) & initiating New product development in the category through consumer research & insights to build & drive growth. Lead the entire marketing strategy for confectionery brands – Rajnigandha Pearls, Pass Pass, & defining the strategic vision for the category through market research & insight mining as per the brands needs. Brand management including end to end planning & execution of TV campaigns, TVC shoots, BTL events, trade engagements & consumer activation programs for Luvit, Rajnigandha Silver Pearls, Pass Pass. Responsible for the overall communication, social media management & digital strategy for Chocolate & confectionery brands (Luvit, Rajnigandha Pearls, Pass Pass etc). Responsible for primary & secondary sales of above brands contributing to a total revenue of Rs 400Cr+ and supporting sales through various trade engagements, merchandizing & promotions.

# Constructing marketing alliances & integration of brands with experiential ideas# Business development for the 4 biggest marathons in the country. Standard Chartered Mumbai Marathon, now TATA Mumbai Marathon - 7th largest Marathon in the World, Airtel Delhi Half Marathon - World’s most prestigious Half Marathon, TCSWorld10K Bengaluru - World’s No. 1 and premier 10k, TSK25K Kolkata - Going International from 2017# Creating marketing campaigns for brands from a strategy level to designing the artwork and media plan

# Instrumental in identifying & creating new revenue model 'Catalyst' which provide marketing solutions to non-branded & external projects. # Partnering brands to deliver marquee projects & IP's such as Bollywood Music project & 100 Pipers Cheers to 12. # Led sponsorship outreach, servicing & management for partnering brands & clients to create alliances & generate ROI. # Construct long term association deals

# Initiated concert vertical Mirchi Live to entice brand led content generation & experience. Delivered 9 projects achieving 5% profitability on top line of Rs. 60 MN.# Lead a team of 5 account managers to handle North India market & completing >110 brand activation projects with 90% profitable ventures# Delivered marketing solutions for brands across various sectors namely FMCG, telecom, tourism, luxury retail, automobile to be accountable for a total PNL of Rs. 310 MN achieving 15% net profitability. # Created & executed 35 brand campaigns to enhance visibility, increase awareness & deliver brand experience with over 75% recurring clientele business year on year.# Managed to drive Mirchi national campaigns successfully in North India region by generating Rs. 20 MN revenue towards 3rd party brand integration & associations.

# Create brand campaigns to provide a 360-degree marketing solution for >8 projects, including 3 launch campaigns# Provided a comprehensive plan with ATL & BTL marketing solutions to develop & explore clientele across Retail Sportswear, Luxury Spa & Saloon category for the first time and achieve individual target of Rs.10 MN

# Acquired & delivered the first International Tourism brand activation campaign for Mirchi valued at Rs. 3 MN & successfully achieving 98% of individual target set at 7MN.

# Superseded annual sales target by 280%, acquiring new business worth Rs. 35 MN in first year of joining Secured largest individual campaign deal of Rs. 12 MN worth FCT to be burned in 90-day window single handedly.# Awarded for acquiring 98% of business from new clients as “Flame Thrower”

1. Responsible for marketing and sales of Video resume services and branding solutions offered through Koozba’s website and events conducted in various graduate and post graduate colleges, to corporate clients. Analyzing client requirements, co-coordinating with institutes and colleges to capture fresh talent as required by corporate clients.  Maintaining healthy and long term relations with corporates. Increase efficiency and effectiveness of corporate HR process. This included: Showcasing fresh graduates in front of corporate through video resumes and Initial screening of job seekers as per client’s requirements. Arranging and conducting campus fairs in case of bulk requirement by Corporate Clients.2. Responsible for Presentations in Delhi University and Post Graduate Institutes that included: Taking queries of students and providing them with reasonable answers to give them better clarity of mind and helping them move a step ahead in understanding the need of video resumes.  Convincing students to get their video resume made through KOOZBA for better job opportunities in future. Monitoring the effectiveness of presentations given and suggesting possible changes for better understanding of students.3. Working proactively with Organization Heads to ensure maximum visibility for our product, suggesting and conducting various activities in institutes and inter college festivals to create a brand name for KOOZBA that included: A video Avatar campaign conducted in Delhi University to spread Brand awareness through fun activities.

 Completed an analysis of the body accuracy of the different raw models which helped in reducing the errors occurred during the production process. Responsible for coordinating various tasks required to ensure ISO 9001 audit preparedness for the 4 assembly lines in the weld shop division.  Conducted a market survey to measure the market demand for cars and interacted with the dealers on a one on one basis to understand the customer needs.  Assisting GM in performance evaluation & management process of the complete workshop.

# Service the existing brand/sales deals with clients# Driving and creating new relationships with various new hospitals/doctors adding to the customer base of Roche.