SALES ▪ Worked in a highly competitive market of CTC; understood sales & dist. network impacting 10% of overall CTC business▪ Handled sales of OTC brands; delivered 105% performance; average monthly sales of Rs. 3 crores for 6 consecutive months▪ Covered 275 retailers, 20+ AWDs in urban, semi-urban & rural markets; daily coverage of 60kms; 350+monthly retail calls ▪ Executed 4+ marketing campaigns for Calpol-650 & Betnovate-N in the span of 6 months; brand sales improved by… Show more SALES ▪ Worked in a highly competitive market of CTC; understood sales & dist. network impacting 10% of overall CTC business▪ Handled sales of OTC brands; delivered 105% performance; average monthly sales of Rs. 3 crores for 6 consecutive months▪ Covered 275 retailers, 20+ AWDs in urban, semi-urban & rural markets; daily coverage of 60kms; 350+monthly retail calls ▪ Executed 4+ marketing campaigns for Calpol-650 & Betnovate-N in the span of 6 months; brand sales improved by 13%MARKETING▪ Drove digital engagement programme on 240+ retailers; onboarded 60+ dormant pharmacies; participation GOLY: 66% ▪ Designed communication dashboard to change brand perception; beta testing with 80% conversion; presented to BUH ▪ Identified 5+ modes of purchases of Primary care brands at the POS; provided insights to develop discount pricing strategies Show less

MARKET RESEARCH▪ Identified customer segment for each brand portfolio by acquiring subject matter expertise for 3 brands & their therapy areas; ▪ Interacted with the 50+ sales executives and 3 brand managers; identified 5+ customer touch point across 4 different geographies▪ Primary research: Designed questionnaire for 200+ sales reps; gathered insights created; brand performance perception mappingDATA ANALYSIS▪ Analysed All India Specialty-wise, Region-wise data… Show more MARKET RESEARCH▪ Identified customer segment for each brand portfolio by acquiring subject matter expertise for 3 brands & their therapy areas; ▪ Interacted with the 50+ sales executives and 3 brand managers; identified 5+ customer touch point across 4 different geographies▪ Primary research: Designed questionnaire for 200+ sales reps; gathered insights created; brand performance perception mappingDATA ANALYSIS▪ Analysed All India Specialty-wise, Region-wise data across 5 Lead & 3 Lag KPIs for 9 SKUs ; identified key contributing regions ▪ Derived correlation b/w Lead & Lag KPIs across 7 Specialisations; estimated impact of 5+ marketing campaigns on Sales/Rx ▪ Identified region-wise 3 key business drivers; suggested 2 key improvement areas in campaign execution to Marketing & BU Head Show less

▪ Organized 40+ events; increased participation by 35%, footfall 6K+ ▪ Fetched Rs. 5 Lakh+ sponsorship; managed online & offline promotions ▪ Organised fest nights; managed production requirements of 5 artists; footfall of 3K+

▪ Invited MNCs like Sony Ericsson, Phillips for the first time in campus ▪ Placed 2 batches; Increased recruiters by 50%; SPOC for 10+ companies ▪ Drove placement ops. for 250+ students & 40+ companies; POC for 50+ students

Co-founded and headed a fully functional cultural committee with 5 interests club under it; inducted of 90+ members.

Worked in 132/33 kV Power Transmission Sub-station. Studied the operations of Switchgears and Protection devices.