- Develop and execute comprehensive retail expansion strategies to enhance Lenskart's presence across India.- Create and oversee a detailed roadmap for store expansion, organizational growth, and market penetration.- Identify and capitalize on new market opportunities, ensuring effective execution of expansion plans.- Collaborate with cross-functional teams to align and implement strategies successfully.- Drive consumer reach and engagement through innovative market initiatives.- Build and lead teams, offering clear guidance and fostering a collaborative culture that aligns with the organization's core values.- Manage market share penetration and growth strategies.- Strategically plan and optimize revenue and profitability for the organization.

• Heading the Brand Retail stores-Mobile Division /Consumer Electronics Division/IT Division & responsible for overall expansion of retail foot print & business in South & East region.• Responsible for Retail Store Rollout function -Samsung Smartphone Cafes, Samsung Digital Plazas, IT Exclusive stores and SIS Stores• Exploring potential business opportunities in the category and managing marketing and sales operations for achieving increased business growth and initiating brand development / promotion efforts • Develop promotional initiatives to profitably increase market share within budgeted cost parameters.• Monitor competitive brand, communications and product development activities and to actively share key findings internally.• Undertake ongoing analysis and review of performance of products, channels, segments and regions to assist in identification of relevant trends, key issues and/or opportunities.• Actively involved in business planning and strategizing for developing business and growing into new avenues; establishing corporate strategies and budgets for achievement of top line & bottom line targets. • Provide leadership, direction, innovation and collaboration with other departments of the company to ensure projects are completed on time, within budget and comply with all company and compliance directions.• Responsible for Visual merchandising & end to end store operations managementAchievements• Single-handedly rolled out the first 150 Samsung Smart Cafes in South Zone, over a period of 15 months.• Key member of the Pan India core team which rolled out Visual Merchandising and Store Management program across India.• Awarded the Quarterly Business Reward consecutive years for exceptional performance in Retail Enablement & enhancement.

Responsibilities as Floor Manager • Heading Sales & Marketing team for the Operation Center catering to Traders/ Hotels / Restaurants / Institutions.• Managing and leading a large workforce of Key Account Managers/Department Managers/Customer Consultants.• Planning/Administration & designing of strategies to achieve the targets set for the Operation Center.• Ensure highest level of customer service & retention. Minimize customer complaints. • Devising Marketing and Promotional strategies for the Targets customer to increase Sales.• Regular coordination with buyers to design promotions, in store branding activity & pricing.• Devising effective market feedback mechanism to ensure right product/right price/right time. Responsibilities related to New Store Opening • Accountable for guiding all aspects of store set-up structure to include new stores, expansions & relocations.• Provide leadership, direction, innovation and collaboration with other departments of the company to ensure projects are completed on time, within budget and comply with all company and compliance directions.• Space planning in stores according to budget setting & delivery of projects in a timely and inclusive manner.• Maintaining commercial layouts in each store, flexing according to seasons and trade through initial planning and regular visits.Responsibilities as Manager-Operations Monitoring• Ensure appropriate customer service levels and effective merchandise presentation. • Review & analyze the operational expenses of each store & guide the store team to have a check & control on the expenses. Ensure expenses are indexed to sales. • Review & analyze stock & sales reports monitoring over - and under stocks, implementing corrective action to be taken.• Ensures business priorities, change initiatives, and organizational information are communicated

• Heading-Sales & marketing for Eastern Zone (West Bengal+Bihar+Jharkhand+Assam+Orissa) & Uttar Pradesh. • Managing and leading a large workforce of Area Managers/Key Account Managers/Sales Executive• Develop professional team environment & continuously enhance quality, service, productivity & efficiency• Overseeing the Wholesale- Retail marketing network, Large Format Stores, Exclusive Stores, Exports, & selling to brands. • Budgeting & exploring new business opportunities, evaluating business risks. • Responsible for group’s strategic direction & for building & maintaining strong client network. Develop & implement control mechanism to measure quality & client satisfaction. • Devising and implementing marketing plans in terms of publicity planning & budgeting, aggressive pricing, placement & sales promotion schemes. • Sales forecasting, targeting & devising plans for target compliance. • Devising effective market feedback system for a proactive strategically approaches

• Overseeing the retail-marketing network through a channel of CFA & Distributor. • Devising and implementing regional marketing plans in terms of regional publicity planning & budgeting, aggressive pricing, placement & sales promotion schemes. • Sales forecasting & targeting & devising plans for target compliance. • Maintaining & developing a strong retail network with an effective brand placement to achieve market leadership. • Managing the branch, looking after the operations as profit centre

Area Covered West BengalAchievements In a short span of three months established an effective primary Channel network of sixty outlets in & around Calcutta inspite of the product being in the premium segment.

Area Covered West BengalAchievements Almost single handedly established “TRIGGER “as the leading denim selling brand in its own price band and segment in West Bengal market during the period 1998 - 99. Established an effective primary channel network in the state of West Bengal.