Siddharth Basu Email & Phone Number

Kolkata, Wb, In

West Bengal, India

Help Organisations and Investors within India, Europe, US and Africa to evaluate Business Growth Options in India. Provide Analytics on investment options, Roadmap on cost and revenue structures, SWOT on Indian Markets and possible tie ups. Also help them understand Channel Business Matrix and B2B Business insights and Financial Analytics.

Kolkata

Roll Out of Optical Fibre Business in Kolkata Circle for JIO.Setting up the Infrastructure and OrganisationExpansion of Network and Coverage in the Area of Operation.Managing a a multilayered team of 800 people.New Scoping for expansion. upto 2 Million homesManaging Revenue target of 600 Cr + In 5 years JIO has become the largest Pvt BB Operator in Kol Circle.Driving growth strategy in Acquisition and Network Rollout. 70% Base acquired in last 12 months.Planning and Executing Roll Out Strategy.Building Infrastructure for Internet of Things( IOT) Roll Out. Specific Builders targetted.Managing Customer Fulfilment and Interface for all Customer Experience KPIs.Team Development and Productivity. Inter Functional Interlock with Construction & Design Team for managing seamless Business Operation.Driving goal of 10L subscriber in 11 Quarters.

Kolkata

Manage the Telegraph Brand Sales for the Eastern MarketWork Recital :  Responsible for P&L. Enhanced Distribution in Non ENP Markets – Bihar, Orissa, Jharkhand Bad Debts reduction by 30%. Showed a growth + 15% YOY in a flat growth Year. Streamlined the whole Collection Process. Implemented Subscriptions in 3 markets. Expanded into new markets. Stabilised Processes related to Costs like Unsold and Credit. Managed Churn and Customer Life Cycle Management of Contract Subscribers Lead CMS Project Foundation – Automating the whole Company’s Credit Monitoring System. . Part of implementation of a project on Customised Banking Solution and Interface for the Trade. Manage a Team of 25. Span of Control - 4 States including the 6 sister states of Assam. Primary Focus on Market Share and enhancing Circulation Growth Deliver Telegraph SBU Objectives for ROE. Manage Channel Hygiene and Financials. Develop Alternate sources of Revenue

Kolkata

Work Recital : Responsible for P&L. Successfully worked on Costs to reduce Rs1Million in a year –prorated. Renegotiated Vendor Contracts and reduced long term costs. EBITDA Delivered – 24% (Grew from 13%) Have generated 40% through New Business Acquisition. Showed a growth of over 20% YOY in a flat growth Year. Generated 1.5Cr through new Client Solution Business. 15% RMS – Top 3 in the Industry Radio TV Technical and Commercial Convergence done for the first time in the Industry.

Kolkata

Notable Credits : Recognized among the Top Achievers in the Airtel Team for the last year & rewarded by a career progression and cash reward of Rs 1.15 million. o Awarded the Best CSD Hub during 2010-11. o 2 Zones of East among the Top 4 Zones of All India. Holds the credit of operating at 40% SOGA after being the 5th Operator with highest MS% across Hubs and 25% contribution to All India.  Generated worth Rs. 100 Crores in East in the 1st year. Created an automation for trade escalation as a matrix. Instrumental in managing key accounts to garner 60% counter share,  Initiated alliances / partnerships for the entire Consumer Electronic goods chain in East which contributed to 70% of the business volumes. Recognised & won awarded like Best Hub Sales 2009 and Best Hub Service 2010-11. Surpassed nearest competitor by 11% market share.  Secured the best rating across the Regional Head Fraternity in 2009 and 2010-11.As General Manager – Distribution (WBO) – Mobility / DTH / Money: Handled all product categories in West Bengal & Orissa.  Managed the business / distribution per BTS and generated revenue of approx. Rs. 3000 Crores for circle. Expansion of AV / SIM / LAPU selling outlets. Managed NAC / GAC as well as IFFCO revenue through Rural Societies. Launched Airtel Money – Digital Wallet in West Bengal and Orissa Launched in Urban markets and 15 districts of Bengal. Opened 1.5 Lakh wallets with 11 Crore transactions in 5 MonthsAs Head - Operations (East): Steered efforts for setting-up the entire infrastructure for East. Instrumental in defining processes for various functions like sales, distribution, commercial web based customer interface, etc. Significantly delivered the AOP (Annual Operating Plan) with turnover of Rs. 100 Crores. Devised AOP and delivered EBIDTA. Coordinated the commercial & logistical requirements  Conceptualized the strategy to expand recharge / LAPU reach through width and depth.

As Head - Operations (East) - DGM : Steered efforts for setting-up the entire infrastructure for East. Instrumental in defining processes for various functions like sales, distribution, commercial web based customer interface, etc. Significantly delivered the AOP (Annual Operating Plan) with turnover of Rs. 100 Crores. Devised the operating budgets and delivered EBIDTA. Actively involved in coordinating the commercial & logistical requirements including warehouse and transportation. Conceptualized the strategy to expand recharge / LAPU reach through width and depth. Effectively carried out Gallup Engagement for employee satisfaction and capability building.Service Head - EastHeading CSD Function for the Hub as part of the Job Rotation for larger Job Scoping.Impacting all Customer Centric Parameters:Customer Satisfaction Parameters as per CSMM Survey.Net Additions – Churn Management across all buckets 30+ daysEnsuring compliance on all Service Parameter SLAs, Call /Customer/Complaint per Sub.Speed and Quality of Installation.Handling Service Marketing

Notable Credits : Actively involved in launching the Services in West Bengal & North East & setting-up the entire infrastructure in terms of the office administration and distribution network. Efficiently handled the distribution network consisting of a mix of Consumer Electronics, Telecom, Modern Trade, etc. Played a pivotal role in managing business in WB & NE which contributed 11% approx to the overall India business. Led a team of 25 people for acquiring 1 Lakh subscriber before the first year of operations. Conceptualized various marketing initiatives on the ground like live demos in Societies & Malls. World Cup screening in Clubs, lifestyle exhibitions, etc. Instrumental in driving the Pre-paid revenue stream through a strong 3000 dealer network. Successfully initiated corporate tie-ups and handled commercial business. Involved in guiding the DSA operations in Kolkata & placing it among the leading cities in terms of penetration in Multi-Tower Societies with 30% contribution to overall business revenue. Holds the credit of implementing the most successful a& quality customer acquisition programme during CAS as a result of which gained 50% acquisition share with 20000 customers in 1 month. Effectively applied various innovative methods to counter the Local Cable Operators / marketing initiatives and penetrate households. Facilitated the best rollout of CAS implementation strategy which was highest per capita acquisition in the country. Actively involved in developing the best and most efficient DSA workforce in the country with highest retention as a result of which the model was replicated.

Notable Credits : Accredited for launching DTH (Direct to Home) Satellite business across Bengal, Bihar, Orissa, Jharkhand, North East, Nepal, Bhutan, Sikkim and Chhattisgarh with 20% contribution to national revenue. Guided a team of 30 people and generated revenue of Rs. 14 Crores in the first year of the launch. Successfully planned marketing activities like village melas, video on wheels, demonstrations to Residential Complexes, demonstrations at Malls, trial offers, dealer meetings, training to the trade, etc. Utilised the MSO Network of Siti Cable to generate penetration into households. Collaborated with the MSOs of Siti Cable to augment distribution to plug gaps in Retail Involved in opening 1100 Dealer Outlets within 3 months of launch. Effectively managed the OPEX & marketing budgets for the region for local activities and events. Supervised piracy at various levels and ensured that copyrights were maintained for various Broadcasters. Significantly handled ITZ Pre-paid Cash Cards for B2B and B2C Application. Interfaced with Group Companies engaged in related business like Zee Telefilms & Zee Turner for sharing MIS and ensuring minimum business cannibalization.

Notable Credits : Accredited for launching Exxon in East. Managing both Brands of EXXON and MOBIL post-merger for Industrial and Distributor Offering. Formulate Marketing Plans in Global Focus segments. Involved in Pricing and generating Trade Schemes and Promotional Budgets for the Region. Total Business managed: 40 Crores / annum. Handled the Distribution Network Optimization for both the Company post merger. Responsible for implementing Brand Strategies like Dual Brand Offering to Direct Customers and Channel Partners. Product Management included generating profitability and positioning of the product. Special positioning and pricing of Synthetic brand ex -Mobil-1 Lead a successful team of 30 people Managing West Bengal, Orissa, Chhatisgarh, Part MP, Part AP, Bihar, Assam Successfully planned marketing activities like village melas, video on wheels, demonstrations to Residential Complexes, demonstrations at Malls, trial offers, dealer meetings, training to the trade, etc

Notable Credits : Managing West Bengal with a team of 4 people. Responsible for Sales and Collection and Debt Management. Was selected among the top 4 ASM’s in 1998 all over India. Managing and developing Distributor Network expansion and development. Budgeting for Brand development and Trade Schemes and implementing marketing plans and launches. Organizing meets and seminars for target customers and channel. Involved in Pricing of Products for various Target Audience. Managing Key Accounts and relationship with BPCL as a JV partner. Merchandising and vendor development. Ran Loyalty contests and Shelf Space Occupancy competition and used scratch card contests and Treasure Hunts to generate excitement. Also managing the Petrol Retail Station channel of 150 outlets. Took the Territory of Kolkata, N.24PGs, Nadia and Murshidabad among the top territories in India for Retail Penetration in the Fuel Retail Outlets. Was part of the Team that initiated the Branding concept of Shell 2T by designing a Dispenser to provide some branding to our 2T which was eventually used all over BPCL outlets for dispensing branded 2T. Sales Figures for 2T grew more than 50%. Commercial responsibility consisted of C&F management, stock indenting etc.

Notable Credits: Managing Kolkata and Jamshedpur Markets for projects through turnkey jobs. The focus segments for large corporate houses and Public Sector Units. Moved into Luggage sales in Kolkata and Greater Kolkata. Responsibility included, Sales, Debt Management, Marketing Activities and Stock Management

Ranchi

Worked as engineer handling large corporate clients . was measure against uptime and CSAT.Responsible for sales of the entire range of Photocopiers in Dealer, Corporate and Government Segments. Was also handling both sales and service in 1990-91 as the posting was in a single Engineer location. This included sales followed by commissioning and maintenance of all installations

Post Graduate Certification, Pgc In Artificial Intelligence And Machine Learning

Post Graduation, Marketing Management., 1St - Grade A

Bachelor Of Arts (B.A.), Arts., 2Nd

Activities and Societies: Represented College in Cricket, Atheletics and Music

Diploma, Electrical Engg, 1St

Cbse - Class X, All Subjects, 1St

Activities and Societies: Interschool Atheletics Champion -1982, Inter School Cricket, Interschool, Hockey, Interschool Volleyball, Inter.