Siddharth Chodankar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

CAMPAIGN ANALYTICS:The marketing and operational stakeholders of a Fortune 100 Retail company wanted to gain insights into various aspects of the campaign: {brand awareness, customer engagement, lead generation, conversion rates, return on investment (ROI), and overall marketing goals}Planned and executed end-to-end campaign strategies, utilizing Controlled Stratification, Campaign Uplift Measurement, and A/B testing. Through rigorous performance measurement, empowered the… Show more CAMPAIGN ANALYTICS:The marketing and operational stakeholders of a Fortune 100 Retail company wanted to gain insights into various aspects of the campaign: {brand awareness, customer engagement, lead generation, conversion rates, return on investment (ROI), and overall marketing goals}Planned and executed end-to-end campaign strategies, utilizing Controlled Stratification, Campaign Uplift Measurement, and A/B testing. Through rigorous performance measurement, empowered the client to optimize future campaign effectiveness and efficiencyDeveloped and executed an end-to-end post campaign framework using SQL and Excel (dashboards & reports) showcasing key metrics for a variety of campaigns planned. Generated more than 4.4 million AUD of sales for the clientAssisted the client in gaining deeper insights into their customer base by segmenting them using RFM analysis and assigning an engagement score based on their purchasing behaviorsCalculated return on investment (ROI) for each promotional campaign using SQL-based financial analysis. Factored in campaign costs, revenue generated, and acquisition costs to assess the profitability of campaign Show less

Bengaluru, Karnataka, India

DIGITAL MARKETING CAMPAIGN ANALYTICS:The marketing team of a leading Fortune 100 Retail corporation aimed to strategically engage with customers to enhance sales growth. Their objective encompassed both acquiring new customers and nurturing existing ones to foster brand loyalty and maximize revenue generationCUSTOMER RETENTION:Performed exploratory data analysis and leveraged predictive modeling techniques, including MLR and SVM to extract actionable insights from customer data.… Show more DIGITAL MARKETING CAMPAIGN ANALYTICS:The marketing team of a leading Fortune 100 Retail corporation aimed to strategically engage with customers to enhance sales growth. Their objective encompassed both acquiring new customers and nurturing existing ones to foster brand loyalty and maximize revenue generationCUSTOMER RETENTION:Performed exploratory data analysis and leveraged predictive modeling techniques, including MLR and SVM to extract actionable insights from customer data. Identifying significant patterns and trends, facilitating data-driven decision-making for targeted marketing strategies and enhanced business performanceUtilized K-means and Gaussian Mixture Models (GMM) clustering algorithms to segment customers based on their unique characteristics. This data-driven approach facilitated personalized marketing strategies, enhancing both customer acquisition and retention effortsREPORTING: Reported various engagement and participation metrics such as product engagement, member acquisition, etc. for marketing campaigns (pre & post campaign) to help design future targeting strategies for campaigns Show less

Configuring and maintaining the Material master and Vendor master● Maintaining the Source lists, Info Records and Quota Arrangement● Controlling the Contracts, Scheduling Agreements, Purchase Orders, Goods Receipts,Material movements, and Invoice verification etc.● Creating and configuring the Approval procedures and providing thelevel of authorizations.● Invoice verifications for payment procedures● Configured inventory management parameters for all goods movements… Show more Configuring and maintaining the Material master and Vendor master● Maintaining the Source lists, Info Records and Quota Arrangement● Controlling the Contracts, Scheduling Agreements, Purchase Orders, Goods Receipts,Material movements, and Invoice verification etc.● Creating and configuring the Approval procedures and providing thelevel of authorizations.● Invoice verifications for payment procedures● Configured inventory management parameters for all goods movements like goodsreceipts, goods issues, reservations, goods return, etc.● Processed transfer posting, and special stocks of inventory management i.e.subcontracting, consignment, and stock transfer process. Show less