• Spearheaded marketing initiatives at Lifestyle International, focusing on brand strategy and customer activation.• Amplified brand presence and fostered deep customer relationships through innovative campaigns and strategic agency management.

Building and maintaining the H&M brand, in the most efficient way, in the digital and social media space.Growing the company's presence and following through strategically-relevant online properties.Managing all fashion campaigns and local activities on the social and digital media.Developing strategy and build H&M's owned media in India.Planning digital and online strategy for launching new stores in India and creating maximum online buzz and ensuring optimum reach.Managing daily Content Calendar for Twitter, Facebook & Owned mediaEngaging with influencers in all social media channels to build and foster relationships with fans of the brandDeveloping Content Strategy across internal/external social media channelsDeveloping best practices and ways to test new initiatives based off internal metrics and social media reporting

Marketing Manager – Digital, Social Media and Loyalty (Jan 2014 till present)Digital Marketing & Social Media• Building digital brand positioning, messaging, and visual presentation.• Deeply understand consumer behavior via consumer research to stay up to date in the dynamic high fashion Indian retail space.• Developing digital content and strategies for high-fashion Indian youth to increase traffic, demand and engagement.• Own the digital platforms to develop strategies to complement organization’s offline marketing and mass media efforts.• Developing strategies and managing brand’s own blog to create relevant and useful content to enhance organic brand reach to digital junkies.• Collaborate with leading bloggers and influencer to create relevant fashion content.• Manage the brand’s app by creating relevant content for day to day engagement with active users. Monitor user ratings and reviews on the app store. Drive strategies to get more app downloads and maintain high ratings in the app store.• Reporting key metrics, analyzing and interpreting trends from Facebook, Twitter and GA analytics.Consumer Loyalty – Landmark RewardsUse of data analytics for better targeting, hyper-personalization, and increased productivity without extra costs.Develop strategies to attract and retain high-value consumers.Use in-depth customer intelligence to create successful loyalty campaigns that includes cross-channel personalization, look-alike models, and predictive models.Develop communication strategy for the 4 million base to avoid carpet bombing. Apply waterfall by prioritizing campaigns at a member level to ensure a member does not receive more than 1 campaign at a time.Manage email marketing campaigns end-to-end, including targeting, monitoring open rates and reporting ROIs through powerful subject lines, relevant personalization, and testing of various templates to effectively communicate campaigns and improve overall performance of emails.

I’m currently steering the retail activities of Retail Marketing and Customer Loyalty for Louis Philippe, India’s most exciting menswear brand. My key responsibility is to increase retail profitability by optimizing profits of each retail store, acquiring new consumers and driving repeat sales through Customer Loyalty Program. The principal goal is to make Louis Philippe a highly profitable brand with minimal discounting.In Retail marketing, my role is to drive the planning, development and execution of financial year retail marketing plans, in alignment with brand parameters. I work closely with cross-functional teams to ensure Product, Retail, Sales objectives are comprehensively supported by the retail marketing plans. I’m also the controller of new store launches through PR and impactful events. Till date, all the stores that have been launched have performed exceedingly well. In loyalty, my role is to design marketing campaigns and brand initiatives through customer/ retail/ loyalty/ product analytics that include hygiene campaigns, segmented campaigns, mass campaigns, targeted campaigns and long-tail campaigns.Customer Loyalty Programs: I have been an integral part of the launch and development of two of the finest performing Loyalty Programs in India - The Upper Crest from Louis Philippe and Anuttara from Tanishq. My Upper Crest Program won the 'Best Use of Customer & Data Analytics in a Loyalty Program' in 2013's Loyalty Summit Awards.I have been an integral part of India's most unique consumer experience initiative called 'Creating Fans' from Tanishq. Creating Fans was an initiative that provided unparalleled consumer experience across Tanishq stores.