14+ years of Brand Building of top notched FMCG brands in diverse geographies. Have been part of Route to Market strategies of billion dollar brands such as Pillsbury,Betty Crocker,Pedigree, Whiskas,Parle-G,Dabur Honey among other reputed brands.With core field sales/marketing (BTL) experience have delivered and excelled in assignments with a proven track record in MNCs and Indian MNCs.Proficient in business development/generation of FMCG brands, GTM activation, Business Case Preparation, Value Chain analysis, Channel sales, Recruitment & training, Key accounts and Vendor management, HORECA, distribution and logistics streamlining.Since 2020,successfully scaled up sales and reach of our Indian household brand 'Rasna' across S.A.A.R.C, GCC, West Africa and SEA region.Now in a promoted role, doing the above activities for Cherise Global in GCC, EURO, US and SEA region