Siddharth Gupta Email & Phone Number

California, United States

Seoul, Seoul, Kr

Seoul, Seoul, Kr

- I help develop and optimize advertising products through strategy and data. - I lead the global data science, analytics and data engineering teams for Coupang’s Advertising product, helping build and scale advertising platform and products on Coupang e-commerce and Coupang Eats platform. - Scope includes projects across entire ads ecosystem, including ads retrieval, quality, and relevance, auto-bidding and ROAS optimization, Fraud detection, supply and creative optimization, advertiser acquisition and growth, video and brand ads, and eats ads platform. - My team is located in Mountain view, Seattle and Seoul. Coupang is scaling fast, so feel free to reach out if you would like to know more about the company and potential open roles on my team.

Menlo Park, Ca, Us

- Led a team of managers and individual contributors to drive growth and brand marketing objectives.- Key responsibilities include marketing strategy development, ads impact measurement, causal inference analysis, sentiment analysis, ROI measurement, spend optimization, and data infrastructure development.- Directed marketing data science for Messenger and Messenger for Kids apps, supporting strategy through data, defining goals, building target audiences, and optimizing performance.- Enhanced marketing efficiency by defining and measuring campaign goals, and developing Media Mix Models for optimal budget allocation across channels.- Analyzed user perception of Facebook and its products using surveys, text analysis, sentiment analysis, and social listening.

San Francisco, California, Us

- Leading the marketing analytics team with a goal to scale and optimize both direct response (Digital) and brand marketing (including Audio and TV)- Built Media Mix model for budget allocation, marketing tech for targeting and landing page optimization - Built a team of 5 Individual contributors from scratch in under 6 months

San Jose, Ca, Us

- Led a team of Managers and Individual contributors, conducted analyses to scale eBay across various functions. - Analyzed the impact of ads on eBay, focusing on ad revenue growth and purchase cannibalization.- Enhanced eBay's product for international expansion, optimizing search, item page, and checkout flow.- Created forecasts for future growth to aid in planning for emerging markets and set financial goals.- Developed marketing spend scenarios to assist CMO in budget allocation across channels such as Search, Display, Social, Affiliates, and Loyalty programs.- Led Weekly business review and presented channel performance to the CMO and other marketing leaders.- Conducted analytics for seller marketing campaigns, including targeting, A/B testing, and providing recommendations. - Developed financial quotas for the sales and account management team to grow large merchant business.- Designed and built a self-serve analysis tool for a 200+ member sales and account management team.- Promoted twice during my tenure at eBay- Worked across India and US offices

Northbrook, Il, Us

- Drove business growth for Mu Sigma through strategic sales presentations and custom solution design for prospective clients. - Led a team of Individual contributors on multiple projects, including internal fraud detection for a leading P&C insurer.- Designed market mix solution for a prominent health insurer.- Developed predictive models for, Internal fraud detection for a P&C insurer to predict employee claim fraud and stolen vehicle recovery probability for a leading insurer to optimize claim settlement duration. - Created cross-sell analytics solution for a major life insurer.- Promoted two times during my tenure at Mu Sigma.

Santa Clara, Ca, Us

Built digital circuit designs used in Insilica products