Responsible for initiatives crucial for continuing the institute's association with UNGC-PRME, such as monthly newsletters, the Sharing Information on Progress (SIP) Report, and the Communication on Engagement.

Spearheaded initiatives to drive the 17 Sustainable Development Goals at IIM Ranchi by implementing the Principles for Responsible Management Education.

• Reviewed and assessed 50+ documents for identifying the brand’s competitive positioning• Conceptualized & drafted a month-wise marketing communications calendar for the brand• Aligning communication strategies with global plan and inputs from 15+ key stakeholders• Conceived 4 user personas of Indian healthcare practitioners by analysing 200+ datapoints• Initiated the development of the brand’s website catering to Indian healthcare practitioners• Scripted & enacted 5 ideal sales call roleplay videos for training the sales representatives• End-to-end management of an internal campaign highlighting 30 scientific selling points• Designed 4 animated digital posts for the campaign launch, garnering 1600+ impressions

• Created detailed reports about incidences of child abandonment in the country for PaaLoNa, the organisation’s flagship campaign for raising awareness about the Government of India’s safe surrender policy.• Received the “Best Intern” award.

Developed and implemented strategies in order to create awareness and raise funds for the education of the underprivileged in rural Maharashtra.