Siddharth Harisankar Email & Phone Number

San Francisco, CA, US

• Built an RFM model in SQL using credit card transactional data and launched email utilization campaigns using customer lifecycle segmentation by statistical binning, improving average credit card sales per account by 8%
• Launched multi-channel testing for collections program through Email and SMS, improving payer rates by 17%
• Supported overall card business strategy and presented insights to leadership, informing strategic decisions

San Francisco, CA, US

• Spearheaded new credit card product through direct mail and email channels and drove growth analytics strategies to improve campaign effectiveness, expanding card accounts by 2x YoY and reducing CAC by 25%
• Designed experiments for creatives and ML models in marketing campaigns, boosting response rates by 15%
• Analyzed marketing attribution model using holdout analysis, increasing direct mail card acquisitions by 10%
• Conducted A/B tests with Website and Digital team on card landing pages, increasing app submit rates by 10%

San Francisco, CA, US

• Collaborated with Risk, Product, and Data Science teams and launched direct mail pre-approval personal loan campaigns by forecasting and A/B testing, growing YoY $ loans by 2x and achieving channel profitability
• Identified process improvements in the personal loan application funnel, increasing average loan size by 14%
• Constructed and automated ETL pipelines in GCP and dbt, reducing campaign execution time by 20 hours
• Suggested optimization measures by analyzing email campaign metrics to reduce email spam traps by 60%

Sydney, NSW, AU

• Built reports to measure customer churn and presented insights to senior leaders, informing strategic decisions

Loudon, VA, US

Lafayette, IN, US

Client: Leading Knee Surgery Clinic- Analyzed and built predictive models on reducing pathogen exposure for a UVC disinfectant system- Studied pathogen exposure data that identified the trends in reduction based on different types of pathogens

Chennai, Tamil Nadu, IN

Chennai, Tamil Nadu, IN

• Client: Leading online payment service providerInternational Marketing Operations:
• Led and trained a team of 3 analysts on SQL and product ramp-up while engaging vendor-client relationships
• Investigated and rectified defects in the Indian consumer market, expanding the base population by 9 millionLifecycle Marketing Analytics:
• Developed and tracked over 100 email and paid media marketing campaigns for APAC and LATAM regions, recommending smart targeting of customers through customer lifecycle segmentation and A/B testing
• Operated as a technical consultant in Singapore and achieved migration of 65 campaigns from external to internal database platform, reducing data latency of 48 hours and saving $1.8 Million in infrastructure costs
• Built and automated multiple dashboards for regularly supervising and measuring email KPIs and financial metrics of campaigns across Asia Pacific, reducing manual effort by 10 hours per week

Chennai, Tamil Nadu, IN

Pricing and Product Cost Engineering Internship done at Ashok Leyland, Chennai from Dec-14 to Jan-15.

Master Of Science - Ms, Business Analytics And Information Management

Bachelor Of Engineering (B.E.), Electrical And Electronics Engineering