• Creating new strategies to achieve sales goals• Managing creative direction for new as well as existing projects with design agencies• Market research for new projects• Managing large projects to ensure timelines are met • Overseeing critical paths to confirm every project’s path is up to date to ensure successful launch or project completion• Maintaining and creating budgets for the year and monitoring on a quartely basis• Creating and managing vendor relations for marketing and sales

• Managing large projects and high-profile clients independently• Executing high profile corporate rebrands and initiatives when required• Conducting weekly checkpoints with all account representatives to oversee critical paths to confirm every project’s path is up to date to ensure successful launch or project completion• Manage a collective project launch critical path including all partners and asset development required for successfully launching the project on time and on budget • Onboarding and training new staff in internal processes • Provide support to Account representatives by guiding and answering any inquiries they have• Working with Vice President, Creative Director and Strategist to formulate strategic new brand briefs, brand upfront research slides, strategic go to market plans and innovative execution ideas• Supporting President and creative team in presenting new brands and new go to market strategies andapproaches to clients• Presenting new creative execution deliverables with the support of a creative designer orindependently to client• Managing client expectations and exceeds satisfaction by delivering innovative, high-quality work that pushes their business forward• Maintaining a line of sight of clients’ annual plans and actively add strategic value beyond the immediate brief• Building and strengthening positive client relationships, ensuring requests are met in a timely and service-oriented manner

• Responsible to manage the largest client of the Agency on a day-to-day basis.• Liase with multiple media outlets to get the best possible rates for advertising campaigns.• Handling multiple releases of new projects and creating ideas for upcoming releases.• Co-ordination with the internal team and the client to get optimum results ensuring all deadline are met.

• Responsible for meeting the needs of clients, fielding requests for creative work and liaising directly with clients, media, suppliers and designers to carry out the creative.• Update status reports for projects as well as workload on a daily basis.• Track and research competitive materials• Monitor copy, estimates, budgets and vendors to ensure marketing materials are in track.• Digital as well as print media monitoring to ensure effective communication is carried across flawlessly.

• Cold calling customers and selling Ultramatic products over the phone across Canada.• Creating orders for customers using Shopify.• Prospecting new leads and selling sleep solution based on the request of the customers.• Creating ads for Facebook and Google ads using Adobe Illustrator & Adobe Photoshop.• Managing ad budgets and monitoring using Google Analytics.• Content creation and new ideas for store visual merchandising. • Sales assistance to walkin customers into the showroom and providing a demonstration of the Ultramatic products.

• Procurement of new business along with client servicing and vendor management. • Achieved 90% of yearly targets by procuring new business accounts.• Curated the entire creative writing process for blogs, proposals, digital media content.• Proficient in Online and Offline Media buying. Provided MIS reports for pre and post campaigns.• Achieved success with media budgets ranging from $60,000 to $100,000. • Managed Google Ads and Facebook Ads Management for multiple clients. • Design skill using Adobe Illustrator|Photoshop|InDesign in Mac & Pc platform.

• Development & execution of marketing activations as per the calendar & Big Discount Days.• Achieved the highest vendor retention rate for the region.• Created a yearly budget for marketing activities by prioritizing stores based on their growth.• Developed a new tracking mechanism to ascertain the impact of marketing campaigns. • Achieved the best conversion rates across the region for the year 2012 via local activation. • Created innovative customer engagement activations for higher conversion and customer retention rates.

• Created 40+ distributor points for Point of Sale merchandise for over 4500 outlets. • Executed a large glow signboard installation campaign of 4000+ boards in 7 days.• Approved and appointed over 25+ Exclusive Brand Outlets across Gujarat state.• Created new activation plans as per the demographic and budget for different areas.• Appointed and trained Visual merchandisers for the region.

• Brand and staff management of 50+ brands along with staff movement & sales monitoring.• Customer service manager for resolving customer queries and issuance of credit notes.• Planning for the yearly marketing activities to increase sales and achieve the store targets. • Vendor management for ATL & BTL campaigns to ensure timely & smooth execution.

• First ever store manager for Levis CG Road, Ahmedabad.• Achieved highest sales and conversion along with ticket size for the year 2005 across West India.• Responsible for stock marking as per the company policies.• Created innovative visual merchandising techniques for higher product visibility.