Siddharth Raman Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai Area, India

As a part of the Management Team at SI, I look after the following -1. Business Development across the organisation2. Client Success across the organisation3. P&L accountability for our Content Business

Mumbai Area, India

A dual role in the organisation where I was a part of the Corporate Office and also set up the Sports Marketing Business for the group. As a part of the Sports Marketing business, we delivered our first large scale project - Premier Futsal, the world's first multinational futsal league. Led a cross functional team from the group that delivered the following services as Marketing Partners of the League -*Brand Design & Strategy*Media Strategy & Buying*On-boarding a Broadcast Partner*Cross channel creative*Digital Marketing*Franchise Liaison*Broadcaster Liaison*Match Day OperationsOther brands we have worked on in the sports marketing space include - FIFA U-17 2017 World Cup, Puma, Twitter, Bengal Warriors (Pro Kabaddi) ,Royal Challengers Bangalore, and Super Fight League.

Mumbai Area, India

Worked closely with the Group CEO&MD in crafting and executing the long term and short term goals of the organisation. Also worked on projects with Executive Board Members, Organisation Development Head and Business Heads across all verticals. Roles and responsibilities included, but not restricted to -* Driving the growth agenda (organic & inorganic) for the group post the acquisition by Omnicom* Fortifying the Integrated Service Offering across verticals and geographies* Key Client Initiatives* Leading projects for clients that involved Sports Marketing* Business Development* Liasing with the DDB Worldwide network across multiple initiatives related to People, Product & Profit* Liasing with Omnicom DAS agencies to help expand their India footprint* Brand building for the DDB Mudra Group* Strategic Initiatives for MICA

After completing the sales and trade marketing stints as a part of the management trainee program, joined the Digital Marketing team for Royal Challengers Bangalore (RCB).Worked on social media, website, mobile and e-commerce for the team.Managed corporate ticket sales for RCB home games through LiveInStyle.com which contributed to 60% of overall channel sales. Managed the online media spends for RCB home game ticket sales,optimised spends to give 7X ROI. Implemented fan engagement initiatives viz. #RCBWebJockey, #F1MeetsCricket for the team and worked towards building an online offline connect and leverage the association with sporting properties from across the UB Group.

*Winner of the Satpal Singh Virdi Memorial Award for Best All Round Performing Student- Class of 2012*President of the MICA Council for Student Affairs 2011-12*Co-founder of the Sports Marketing Club @ MICA*Major in Brand Management

Mumbai

Managed the operations of the 'One From A Billion Hunt'. This was the Sahara Force India Formula One Team Academy's first driver hunt in the country.Worked on the regional trials, wild card round, national finals and Silverstone finals of the academy. Planned, co-ordinated and executed on track and off track operations with multiple agencies (advertising, event management,TV production, PR, on track organizers and kart manufacturers). Also managed sponsor relations. What started as a 3 month full time summer internship got extended to a 4 month part time internship once classes resumed in college!Also worked on the marketing activities leading up to the inaugural Indian GP. Conceptualised and conducted the pilot of Speed Nights at college campuses in Ahmedabad (MICA and IIM-A). Based on its success the concept was rolled out in colleges across the country. In the week leading up to the GP my responsibilities included managing the sponsorship and PR activities for the Sahara Force India Formula One Team drivers. These activities included press conferences and meet and greets for sponsors of the team in Delhi, Mumbai and Bengaluru.

Ahmedabad

This was a part time assignment during the first year of my post graduation. Castrol was one of the sponsors for the World Cup and was also promoting their website castrolcricket.com I was responsible for conducting fan interviews to capture the various emotions that they go through during the course of a match. These videos were subsequently uploaded on the aforementioned website. I had the opportunity of covering all three matches that were held in Ahmedabad - Australia v/s Zimbabwe, New Zealand v/s Zimbabwe and the India v/s Australia quarter final. This assignment also gave me the chance to interact with people from IMG, the sports management agency that Castrol had hired, which also gave some good insights on how sports management firms operate in India. It also ensured that I could watch all matches in Ahmedabad and get paid for it!

Solution owner for technical implementation and configuration management of SCM landscapes within the Production Unit. Recipient, Quality Governance and Production award for excellence, for project co-ordination activities performed during Q1 2009.Roles and responsibilities included planning and budgeting of resources, co-coordinating and implementing validation projects and ensuring on time delivery of products while adhering to SAP's quality standards.Worked on technical implementation of SAP Business Suite, Business Suite Enhancements, SAP Apparel and Footwear Solution and SAP Dealer Business Management.Implemented projects in collaboration with teams from Germany, China, Hungary and the United States of America.

Pgdm-(Communications), Brand Management,Advertising Management,Media Management

Activities and Societies: *Satpal Singh Virdi Memorial Award for the Best All Round Performing Student *President, MICA Council.

B.E, Electronics And Telecommunication

Activities and Societies: Organizing Committee, Robocon, India's largest robot games fest. 2006, 2007 Hosted the inaugural ceremony.