State head in Brand Management Odisha

Enhancing the brand visibility in entire state through adaptation of new BTL and ATL activities.Managed all ATL and BTL activities of New Brand Launch in the state and planning for the brand establishment through continuous advertisement and brand promotion.Managing all means of communication of the dou brand launched with the theme Bade MIyaan and Chhote MIyaan. Controlling all modes of brand promotion according to the theme to establish the duo products. Preparing and designing the budget for entire FY and managing tht execution of the budget accordingly.Channeling Customer relationship programs for the state - Managing both domestic and international tours for the dealer network . More than 8 international tours and 4 domestic tours conducted so far. Actively handling the vendor selection, distribution and logistics of all white goods to the dealers for the state.Managing the brand promotion acitivities both ATL and BTL in West Bengal Market also.

 Monitoring and managing the promotional strategy of entire SCAN GROUP. Handling all ATL and BTL advertising and marketing plans of SCAN GROUP. Developed and executed marketing programs resulting in increased company exposure.Complete involvement in designing of marketing collaterals for SCAN GROUP &Handling dealers meet, press meet etc.Directing in creative designing i.e. of radio jingle, hoardings, wall paintings etc.Managing entire ad budget of Scan Group i.e. in all electronic media , print media,OOH etc. (budget of 6 crore)

 Finding out potential business opportunities to support the sales process.  Achievement of revenue budget for the state by selling the air time to major corporates of Odisha. Analyzing sales data and forecasting future sales Provides marketing support, strategy and solutions to address business challenges. Maintaining and expanding relationships with existing clients Play an active role in business development, preparing proposals and leads project management activities Managing customer database. Monitoring and managing positioning reports Constant supervision for the competitor's brands.

 Supervised and offered constructive recommendations for growing the standing and circulation of the channel in the market.  Built content for twelve channels by selling advertising space to different group of clients.  Built enduring rapports with important community advertisers for the measurable revenue growth. Introduced and developed new customer service protocols Maintaining and expanding relationships with existing clients