Siddharth Shah is a commerce graduate from BMCC college Pune and comes from a business background family. He is part of Shah & Shah group engaged in Real Estate development in and around his home town, Nashik. The group is also diversified into Hotel & Ceramics trading. The board of director comes from Shah and Shah Family and a team of 40 dedicated professionals complete the extended family. The iron man behind taking this group all together into the different orbit is his visionary father Late Shri Ramesh M.Shah. The businesses of the group are now inherited jointly by four brothers. Niranjan R. Shah, BE (Civil) is involved in real estate development. Aniruddha R. Shah, BE (automobiles) handles the hotel activities, Siddharth R. Shah, a commerce graduate is involved in real estate and ceramics. Kunal H. Shah, Masters in commerce is involved in ceramics.Now coming to our new venture i.e. HEALTH CULTURE , An innovative Preventive Healthcare Company.Sustainable Functional foods & Nutraceuticals is the area where entire world is looking for now a days, where prevention or reversal of any disease is possible with the use of nutrition science.Nutraceuticals and functional foods are intensively researched for their role in maintaining health and prevention of diseases. Increasing public awareness of the link between diet and health has boosted the consumption of these foods & supplements to unparalleled levels, particularly in countries where the population is aging and health care costs are rising.The science behind these foods is growing rapidly not only because of the increasing number of new substances or type of novel foods, but also the regulatory bodies requiring more and more evidence on efficacy, mode-of-action and safety. Functional & Nutraceutical foods & supplements provide health benefits over and above normal nutrition. Functional foods are different from medical foods and dietary supplements, but they may overlap with those foods developed for special dietary uses and fortified foods.The nutraceuticals and functional foods comprise different sources, such as carotenoids, dietary fibre, fatty acids, phenolics, plant sterols, prebiotics/probiotics, and soy phytoestrogens, among others. So the AIM is to make Functional & Nutraceutical foods & beverages targeted to disease & deficiency specific by making it more sustainable with the use of the most bioactive ingredients for the everyone's well being at large to make lives healthy.