Siddharth V. Email & Phone Number

Delhi, India

Delhi, India

- Strategic Marketing: Developed and executed campaigns to increase brand visibility and sales across outlets.- Digital Marketing: Led SNS campaigns, influencer partnerships, and collaborations with Zomato/Swiggy/Thrive/DotPe to boost online engagement.- Campaign Management: Managed product launches, festive offers, and promotions (e.g., Diwali, Monsoon and Winter specials).- Collaborations: Partnered with third-party vendors and liquor brands (CIPL, Beam Suntory, Bira etc) to drive strategic campaigns and reduce costs by 10%.- Customer Engagement: Organized in-store activities (loyalty programs, lucky draws, and festive decorations) to enhance customer experience.- Data Analysis: Used customer insights and market trends to refine marketing tactics and optimize campaign performance.- Budget Management: Controlled marketing budgets and coordinated photoshoots to enhance digital presence.- Sales Targeting: Set outlet-wise sales targets and led efforts to boost performance in new menu items, cocktails, and loyalty enrollments.- Team Leadership: Conducted upselling training, daily team meetings, and individual goal setting to improve sales and APC.- Loyalty program to enhance the repeat customer rate.

India

Delhi

- Franchise Operations Management: Oversee the operations of 14+ franchises across 12 cities, ensuring compliance with brand standards and operational efficiency.- Franchise Lead Generation: Implement targeted lead generation strategies using Google Ads and other digital marketing tools to attract potential franchisees.- Brand Building: Develop and execute brand-building initiatives to enhance Moti Mahal Delux's market presence and reputation.- Restaurant Openings and Launches: Manage the opening and launch of new restaurant locations, coordinating with cross-functional teams to ensure a successful start-up process.- Social Media Support: Provide guidance on social media strategies and branding efforts to enhance customer engagement and brand awareness.- Audits: Conduct regular operational audits to ensure franchises adhere to brand standards and identify areas for improvement.- Royalty Payments and Invoicing: Oversee the royalty payment process and manage invoicing for franchisees to ensure timely financial transactions. Achievements:- Successfully managed the launch of 4 new franchises, contributing to the expansion of the Moti Mahal Delux brand.- Improved franchise compliance ratings through regular audits and training initiatives.- Increased lead generation for franchise opportunities through optimization of Google Ads campaigns.- Enhanced brand presence on social media, resulting in engagement and followers.

Mumbai Area, India

- Team Leadership: Directed a team of over 300 professionals across marketing, operations, brand programming, sound and light engineering, brewery operations, and finance, fostering collaboration and operational excellence.- Cloud Kitchen Development: Successfully built and launched a cloud kitchen, implementing innovative operational strategies to cater to the growing demand for food delivery services.- Territory Management: Oversaw operations in Mumbai, Delhi NCR, and Chandigarh, ensuring consistent brand standards and performance metrics across all locations.- Business Restructuring: Revitalized the business at Finch Mumbai through strategic changes, improving operational efficiency and profitability.- Live Music Venue Management: Managed one of Mumbai's largest live music venues, coordinating performances by renowned artists such as Indian Ocean, Indus Creed, Ankur Tiwari, and Selva - Ganesh, while handling logistics and audience engagement.- Microbrewery Operations: Led operations for one of Maharashtra's largest microbreweries (10 HL plant), focusing on production quality, staff training, and customer satisfaction.- ServSafe Certification: Certified ServSafe manager with deep knowledge of hygiene and sanitization, ensuring compliance with health regulations and maintaining high food safety standards.- Strategic Growth Initiatives: Developed and executed growth strategies to enhance brand visibility and market penetration, contributing to an increased customer base and revenue across multiple territories.- Performance Metrics and Reporting: Established key performance indicators (KPIs) and analyzed operational data to identify areas for improvement, streamline processes, and enhance overall profitability.

Chandigarh Area, India

Key Deliverables: Maintain expenses below budget through accurate planning, waste reduction, purchasing, and cost effective operating procedures. Efficiently plan and manage significant remodeling projects that helped in increasing profitability of restaurant. Recruit, hire, supervise, schedule and motivate a staff of up to 70 employees from various departments; provide training staff to enhance guest experience and increase profit through suggestive selling.  Accountable for budgeting, cost control, payroll, general accounting, and full profit & loss as well as creating new business through local store marketing with in mall premises. Develop marketing campaigns to increase visibility of restaurant; analyze market demographics, define the target market, and determine advertisement placement. Plan special menus; estimate food & beverage costs, and purchase inventory; investigate and resolve food/beverage quality and service complaints, ensure customer satisfaction and repeat business. Provide Premier Customer Service and Support to all facilities employees and teams regarding day to day operations and special projects. Supervision of onsite vendors including Security, Housekeeping and Cafeteria staff. Identify energy saving measures and in cooperation with the Operations Manager and the budget implement those which are cost effective and good “ROI” Assist with Safety and Security including evacuation procedures, disaster recovery, EPA compliance, ergonomics and security monitoring equipment. Provide administrative support, as needed including processing work orders, invoice processing and tracking of engineering, preventive maintenance and safety records. Plan, direct, coordinate and estimate budget for single facility and hiring personnel; oversee procurement and maintenance and upgrade overall facility as required.  Ensure facilities meet needs of multiple individual projects and coordinate with IT staff for technological needs.

New Delhi Area, India

1.Control day-to-day operations by scheduling labor, ordering food and supplies, and developing the restaurant team2.Manage 4-8 Assistant and Shift Managers3.Ensure Occupational Safety and Health Act, local health and safety codes, and company safety and security policy are met4.Control Profit & Loss (i.e., plan attainment) by following cash control/security procedures, maintaining inventory, managing labor, reviewing financial reports, and taking appropriate actions5.Recruit, interview, and hire team members; conduct performance appraisals, take discipline action, motivate and train6.Ensure maintenance of equipment, facility, and grounds through the use of a Preventative Maintenance Plan based on Company Standards7.Ensure food quality and 100% customer satisfaction8.Ensure complete and timely execution of corporate & local marketing programs9.Ensure a safe working and customer experience environment by facilitating safe work behaviors of the team

New Delhi Area, India

New Delhi Area, India