Siddharth V. Email and Phone Number
I am an accomplished hospitality professional with a strong track record in marketing and operations. Throughout my career, I have developed a diverse skill set that enables me to contribute significantly to each organization I have worked with. My primary focus includes Marketing—both online and below-the-line—Brand Building, P&L Management, Multi-Outlet Management, Strategic Planning, Training, and New Store Openings.In marketing, I excel at creating comprehensive campaigns that elevate brand visibility and enhance customer engagement. My experience spans digital and traditional platforms, allowing me to leverage a multi-channel approach to effectively reach target audiences. I have successfully built and maintained strong brands that resonate with consumers, driving foot traffic and increasing loyalty.My operational expertise complements my marketing skills by streamlining processes and improving overall efficiency. This ensures that marketing initiatives align with operational capabilities, fostering a seamless guest experience. My P&L management skills guarantee that impactful campaigns support the organization’s financial goals while maintaining high standards of quality and service.I am adept at strategic planning, anticipating market trends, and executing initiatives that position the brand for long-term success. By analyzing customer insights and leveraging AI tools for demand forecasting, I optimize performance and profitability through data-driven decision-making.Training and development are vital components of my portfolio. I am passionate about mentoring and fostering a culture of continuous improvement, ensuring all staff members are equipped to excel in their roles. My experience with new store openings provides insight into overseeing every aspect of a successful launch, from site selection to grand opening events, ensuring a cohesive brand experience from the start.I am always eager to connect with like-minded professionals and explore new opportunities in mall marketing. Let’s discuss how we can collaborate to achieve outstanding results and drive growth in this dynamic environment.
Coco Ichibanya India
View- Website:
- ichibanya.co.jp
- Employees:
- 139
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Head Of Operations And MarketingCoco Ichibanya IndiaDelhi, India
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Manager Marketing And OperationsCoco Ichibanya India Mar 2023 - PresentDelhi, India- Strategic Marketing: Developed and executed campaigns to increase brand visibility and sales across outlets.- Digital Marketing: Led SNS campaigns, influencer partnerships, and collaborations with Zomato/Swiggy/Thrive/DotPe to boost online engagement.- Campaign Management: Managed product launches, festive offers, and promotions (e.g., Diwali, Monsoon and Winter specials).- Collaborations: Partnered with third-party vendors and liquor brands (CIPL, Beam Suntory, Bira etc) to drive strategic campaigns and reduce costs by 10%.- Customer Engagement: Organized in-store activities (loyalty programs, lucky draws, and festive decorations) to enhance customer experience.- Data Analysis: Used customer insights and market trends to refine marketing tactics and optimize campaign performance.- Budget Management: Controlled marketing budgets and coordinated photoshoots to enhance digital presence.- Sales Targeting: Set outlet-wise sales targets and led efforts to boost performance in new menu items, cocktails, and loyalty enrollments.- Team Leadership: Conducted upselling training, daily team meetings, and individual goal setting to improve sales and APC.- Loyalty program to enhance the repeat customer rate. -
Marketing ManagerCoco Ichibanya India Sep 2022 - Mar 2023India
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Corporate Brand ManagerMoti Mahal Group Dec 2021 - Sep 2022Delhi- Franchise Operations Management: Oversee the operations of 14+ franchises across 12 cities, ensuring compliance with brand standards and operational efficiency.- Franchise Lead Generation: Implement targeted lead generation strategies using Google Ads and other digital marketing tools to attract potential franchisees.- Brand Building: Develop and execute brand-building initiatives to enhance Moti Mahal Delux's market presence and reputation.- Restaurant Openings and Launches: Manage the opening and launch of new restaurant locations, coordinating with cross-functional teams to ensure a successful start-up process.- Social Media Support: Provide guidance on social media strategies and branding efforts to enhance customer engagement and brand awareness.- Audits: Conduct regular operational audits to ensure franchises adhere to brand standards and identify areas for improvement.- Royalty Payments and Invoicing: Oversee the royalty payment process and manage invoicing for franchisees to ensure timely financial transactions. Achievements:- Successfully managed the launch of 4 new franchises, contributing to the expansion of the Moti Mahal Delux brand.- Improved franchise compliance ratings through regular audits and training initiatives.- Increased lead generation for franchise opportunities through optimization of Google Ads campaigns.- Enhanced brand presence on social media, resulting in engagement and followers. -
General Manager OperationsThe Finch Apr 2018 - Nov 2019Mumbai Area, India- Team Leadership: Directed a team of over 300 professionals across marketing, operations, brand programming, sound and light engineering, brewery operations, and finance, fostering collaboration and operational excellence.- Cloud Kitchen Development: Successfully built and launched a cloud kitchen, implementing innovative operational strategies to cater to the growing demand for food delivery services.- Territory Management: Oversaw operations in Mumbai, Delhi NCR, and Chandigarh, ensuring consistent brand standards and performance metrics across all locations.- Business Restructuring: Revitalized the business at Finch Mumbai through strategic changes, improving operational efficiency and profitability.- Live Music Venue Management: Managed one of Mumbai's largest live music venues, coordinating performances by renowned artists such as Indian Ocean, Indus Creed, Ankur Tiwari, and Selva - Ganesh, while handling logistics and audience engagement.- Microbrewery Operations: Led operations for one of Maharashtra's largest microbreweries (10 HL plant), focusing on production quality, staff training, and customer satisfaction.- ServSafe Certification: Certified ServSafe manager with deep knowledge of hygiene and sanitization, ensuring compliance with health regulations and maintaining high food safety standards.- Strategic Growth Initiatives: Developed and executed growth strategies to enhance brand visibility and market penetration, contributing to an increased customer base and revenue across multiple territories.- Performance Metrics and Reporting: Established key performance indicators (KPIs) and analyzed operational data to identify areas for improvement, streamline processes, and enhance overall profitability. -
General ManagerChili'S Oct 2012 - Apr 2018Chandigarh Area, IndiaKey Deliverables: Maintain expenses below budget through accurate planning, waste reduction, purchasing, and cost effective operating procedures. Efficiently plan and manage significant remodeling projects that helped in increasing profitability of restaurant. Recruit, hire, supervise, schedule and motivate a staff of up to 70 employees from various departments; provide training staff to enhance guest experience and increase profit through suggestive selling. Accountable for budgeting, cost control, payroll, general accounting, and full profit & loss as well as creating new business through local store marketing with in mall premises. Develop marketing campaigns to increase visibility of restaurant; analyze market demographics, define the target market, and determine advertisement placement. Plan special menus; estimate food & beverage costs, and purchase inventory; investigate and resolve food/beverage quality and service complaints, ensure customer satisfaction and repeat business. Provide Premier Customer Service and Support to all facilities employees and teams regarding day to day operations and special projects. Supervision of onsite vendors including Security, Housekeeping and Cafeteria staff. Identify energy saving measures and in cooperation with the Operations Manager and the budget implement those which are cost effective and good “ROI” Assist with Safety and Security including evacuation procedures, disaster recovery, EPA compliance, ergonomics and security monitoring equipment. Provide administrative support, as needed including processing work orders, invoice processing and tracking of engineering, preventive maintenance and safety records. Plan, direct, coordinate and estimate budget for single facility and hiring personnel; oversee procurement and maintenance and upgrade overall facility as required. Ensure facilities meet needs of multiple individual projects and coordinate with IT staff for technological needs. -
Restaurant General ManagerYum! Restaurants International Apr 2011 - Oct 2012New Delhi Area, India1.Control day-to-day operations by scheduling labor, ordering food and supplies, and developing the restaurant team2.Manage 4-8 Assistant and Shift Managers3.Ensure Occupational Safety and Health Act, local health and safety codes, and company safety and security policy are met4.Control Profit & Loss (i.e., plan attainment) by following cash control/security procedures, maintaining inventory, managing labor, reviewing financial reports, and taking appropriate actions5.Recruit, interview, and hire team members; conduct performance appraisals, take discipline action, motivate and train6.Ensure maintenance of equipment, facility, and grounds through the use of a Preventative Maintenance Plan based on Company Standards7.Ensure food quality and 100% customer satisfaction8.Ensure complete and timely execution of corporate & local marketing programs9.Ensure a safe working and customer experience environment by facilitating safe work behaviors of the team -
Restaurant ManagerAngel In My Kitchen & Ca Va Oct 2009 - Mar 2011New Delhi Area, India
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Butler Shift InchargeThe Oberoi Group Jul 2007 - Oct 2009New Delhi Area, India
Frequently Asked Questions about Siddharth V.
What company does Siddharth V. work for?
Siddharth V. works for Coco Ichibanya India
What is Siddharth V.'s role at the current company?
Siddharth V.'s current role is Head of Operations and Marketing.
Who are Siddharth V.'s colleagues?
Siddharth V.'s colleagues are Milagros Eseo, Eldemer Quinto, Amber Salazar, Michael Kwong, Trân Huỳnh, Sean Bongo, Antonio Torres.
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